Paperform connector

Set up the Paperform connector in Kaivo: authentication, configuration, the 6 BigQuery tables it syncs, and answers to common questions.

Written By Lauri Raivio

Last updated 16 days ago

Kaivo is a fully managed data platform that syncs your Paperform data into a Google BigQuery warehouse and keeps it up to date automatically. There is no pipeline to build and no infrastructure to run, so you can spend your time analysing your survey and email data instead of moving it.

What is the Paperform connector

Sync your Paperform data into BigQuery with Kaivo to analyse form submissions and sales without exporting spreadsheets.

Category	Surveys & Email
Authentication	API key
Setup	Self-service

Getting started with the Paperform connector

Sign up for Kaivo and create a workspace.
Connect your Paperform account.
Choose which tables to sync.
Wait for the initial sync to finish.
Query your data in BigQuery or your favourite AI or BI tool.

Authenticating Paperform

Authenticate with your API Key.

Field	Description
API Key	API key to use. Generate it on your account page at https://paperform.co/account/developer.

Tables and columns synced from Paperform

Kaivo syncs 6 tables from Paperform into a dedicated dataset in your BigQuery warehouse. Click any table to see its columns and types.

coupons (7 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`code`	`STRING`
`discount_amount`	`FLOAT64`
`discount_percentage`	`FLOAT64`
`enabled`	`BOOL`
`target`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

form_fields (7 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`type`	`STRING`
`description`	`STRING`
`key`	`STRING`
`required`	`BOOL`
`title`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: form_fields__options

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

forms (18 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`account_timezone`	`STRING`
`additional_urls__duplicate_url`	`STRING`
`additional_urls__edit_url`	`STRING`
`additional_urls__submissions_url`	`STRING`
`cover_image_url`	`STRING`
`created_at`	`STRING`
`created_at_utc`	`STRING`
`id`	`STRING`
`live`	`BOOL`
`slug`	`STRING`
`space_id`	`FLOAT64`
`submission_count`	`FLOAT64`
`title`	`STRING`
`updated_at`	`STRING`
`updated_at_utc`	`STRING`
`url`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

partial_submissions (32 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`account_timezone`	`STRING`
`created_at`	`STRING`
`created_at_utc`	`STRING`
`data___2146r`	`STRING`
`data___2pdff`	`STRING`
`data___3kbdh__type`	`STRING`
`data___3kbdh__height`	`FLOAT64`
`data___3kbdh__name`	`STRING`
`data___3kbdh__size`	`FLOAT64`
`data___3kbdh__url`	`STRING`
`data___3kbdh__width`	`FLOAT64`
`data___4opht`	`STRING`
`data___4usob`	`STRING`
`data___5e5ed`	`STRING`
`data___5kk2h`	`STRING`
`data___62t0e`	`STRING`
`data___66oq6`	`STRING`
`data___9c68q`	`STRING`
`data__ap5sv`	`STRING`
`data__cels3`	`STRING`
`data__dedlp`	`STRING`
`data__f87f1`	`STRING`
`data__sq70`	`STRING`
`form_id`	`STRING`
`id`	`STRING`
`last_answered`	`STRING`
`submitted_at`	`STRING`
`submitted_at_utc`	`STRING`
`updated_at`	`STRING`
`updated_at_utc`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: partial_submissionsdata_7n2l5

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`sku`	`STRING`
`quantity`	`FLOAT64`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: partial_submissionsdataagllc

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

products (8 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`sku`	`STRING`
`discountable`	`BOOL`
`maximum`	`FLOAT64`
`name`	`STRING`
`price`	`STRING`
`sold`	`FLOAT64`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: products__images

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`JSON`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

submissions (39 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`account_timezone`	`STRING`
`charge__coupon`	`BOOL`
`charge__discount`	`FLOAT64`
`charge__live`	`BOOL`
`charge__payment_source_service`	`STRING`
`charge__processing_fee`	`FLOAT64`
`charge__products__option1__price`	`FLOAT64`
`charge__products__option1__quantity`	`FLOAT64`
`charge__products__option1__summary`	`STRING`
`charge__products__option1__total`	`FLOAT64`
`charge__products__option2__price`	`FLOAT64`
`charge__products__option2__quantity`	`FLOAT64`
`charge__products__option2__summary`	`STRING`
`charge__products__option2__total`	`FLOAT64`
`charge__receipt_email`	`BOOL`
`charge__summary`	`STRING`
`charge__tax`	`FLOAT64`
`charge__tax_percentage`	`FLOAT64`
`charge__total`	`FLOAT64`
`charge__total_cents`	`FLOAT64`
`created_at`	`STRING`
`created_at_utc`	`STRING`
`data___66oq6`	`STRING`
`data__cels3`	`STRING`
`data__f87f1`	`STRING`
`data__score`	`BOOL`
`device__type`	`STRING`
`device__browser`	`STRING`
`device__device`	`STRING`
`device__embedded`	`BOOL`
`device__ip_address`	`STRING`
`device__platform`	`STRING`
`device__url`	`STRING`
`device__user_agent`	`STRING`
`form_id`	`STRING`
`id`	`STRING`
`ip_address`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: submissionschargediscounted_subscriptions

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`JSON`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: submissionsdata_7n2l5

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`sku`	`STRING`
`quantity`	`FLOAT64`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

How the Paperform sync works

After the first load, Kaivo keeps your BigQuery warehouse up to date for you. Where Paperform supports it, each sync pulls only new and changed records so it stays fast; otherwise it refreshes the whole table. Every record keeps its original ID, so you won't get duplicate rows.

Frequently asked questions

How long does the initial sync take for Paperform?

It depends on how much history is in your Paperform account. Most initial syncs finish within minutes, while large accounts can take a few hours. After that, syncs only fetch new and changed records, so they're much faster.

Can I sync only some tables or columns?

Yes. You pick which tables to sync when you set up the connection and can change the selection later. Tables you don't select are never copied to your warehouse.

What happens when Paperform's schema changes?

New fields are never added automatically. You choose which fields to sync, so data you haven't selected (sensitive personal data, for example) never lands in your warehouse. When a new field appears, it becomes available for you to add. What happens to removed or renamed fields depends on a table's sync mode: full-refresh tables always match what's currently in Paperform, so dropped fields disappear, while incremental tables keep their existing columns and history, so an old field stays and newly added fields fill in over time.

Your data lives in your own Kaivo-managed BigQuery warehouse, so the most direct option is to delete or anonymise specific records right in BigQuery. If you delete data in Paperform instead, full-refresh tables drop it on the next sync, while incremental tables keep it, so you would remove the row in BigQuery or ask us to run a full refresh. To remove everything, delete the Paperform connector in Kaivo and all of its synced data is deleted with it.

Common use cases for Paperform data

Submission analysis

Use submissions and partial_submissions to track completion and drop-off over time.

Form inventory

Join forms with submissions to see which forms collect the most data.

Sales view

Use products and coupons to track form-based sales.

Use Paperform data in your AI and BI tools

Once Paperform data lands in your Kaivo-managed BigQuery warehouse, you can explore it with AI tools or any BI tool that connects to BigQuery. Here's how the most common destinations work with Paperform data.

Claude

Use Kaivo's MCP server to give Claude secure, workspace-scoped access to your data. Setup guide →

Power BI

Microsoft's BI tool with a native BigQuery connector. Supports direct query and scheduled refresh. Setup guide →

Data Studio

Free Google BI tool with native BigQuery support. One-click connection to your Kaivo warehouse; great for SMB teams on Google Workspace. Setup guide →

Tableau

The premium analytics standard, with native BigQuery integration. Setup guide →

Google Sheets

Use Connected Sheets to query BigQuery directly from a spreadsheet, with no SQL. Setup guide →

Excel

Connect via Power Query's BigQuery connector. Setup guide →

Metabase

Open-source BI tool with strong BigQuery support. Setup guide →

See our pricing page for Paperform connector pricing and plan details.

Gmail: Sync Gmail to BigQuery.
Iterable: Sync Iterable to BigQuery.
Klaviyo: Sync Klaviyo to BigQuery.
Mailchimp: Sync Mailchimp to BigQuery.
Twilio SendGrid: Sync Twilio SendGrid to BigQuery.
Surveypal: Sync Surveypal to BigQuery.

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