Twilio SendGrid connector

Set up the Twilio SendGrid connector in Kaivo: authentication, configuration, the 15 BigQuery tables it syncs, and answers to common questions.

Written By Lauri Raivio

Last updated 16 days ago

Kaivo is a fully managed data platform that syncs your Twilio SendGrid data into a Google BigQuery warehouse and keeps it up to date automatically. There is no pipeline to build and no infrastructure to run, so you can spend your time analysing your survey and email data instead of moving it.

What is the Twilio SendGrid connector

Sync your Twilio SendGrid email activity into BigQuery with Kaivo to analyse deliverability and campaign performance alongside the rest of your data.

Category	Surveys & Email
Authentication	API key
Setup	Self-service

Getting started with the Twilio SendGrid connector

Sign up for Kaivo and create a workspace.
Connect your Twilio SendGrid account.
Choose which tables to sync.
Wait for the initial sync to finish.
Query your data in BigQuery or your favourite AI or BI tool.

Authenticating Twilio SendGrid

Authenticate with your API Key.

Field	Description
API Key	Generate the API Key with read access in your SendGrid settings.

Configuring the Twilio SendGrid connector

When you set up the connector, you provide:

Field	Description
Start date	Any data before this date will not be fetched.

Tables and columns synced from Twilio SendGrid

Kaivo syncs 15 tables from Twilio SendGrid into a dedicated dataset in your BigQuery warehouse. Click any table to see its columns and types.

blocks (6 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`created`	`INT64`
`email`	`STRING`
`reason`	`STRING`
`status`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

bounces (6 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`created`	`INT64`
`email`	`STRING`
`reason`	`STRING`
`status`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

campaigns (8 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`created_at`	`TIMESTAMP`
`id`	`STRING`
`is_abtest`	`BOOL`
`name`	`STRING`
`status`	`STRING`
`updated_at`	`TIMESTAMP`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: campaigns__channels

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

contacts (19 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`address_line_1`	`STRING`
`address_line_2`	`STRING`
`city`	`STRING`
`country`	`STRING`
`email`	`STRING`
`first_name`	`STRING`
`contact_id`	`STRING`
`last_name`	`STRING`
`postal_code`	`STRING`
`state_province_region`	`STRING`
`created_at`	`TIMESTAMP`
`updated_at`	`TIMESTAMP`
`phone_number`	`STRING`
`whatsapp`	`STRING`
`line`	`STRING`
`facebook`	`STRING`
`unique_name`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: contacts__alternate_emails

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`JSON`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: contacts__list_ids

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`JSON`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

global_suppressions (4 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`created`	`INT64`
`email`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

invalid_emails (5 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`created`	`INT64`
`email`	`STRING`
`reason`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

lists (6 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`_metadata__self`	`STRING`
`contact_count`	`INT64`
`id`	`STRING`
`name`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

segments (11 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`contacts_count`	`INT64`
`created_at`	`TIMESTAMP`
`id`	`STRING`
`name`	`STRING`
`next_sample_update`	`TIMESTAMP`
`query_version`	`STRING`
`sample_updated_at`	`TIMESTAMP`
`status__query_validation`	`STRING`
`updated_at`	`TIMESTAMP`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: segments__parent_list_ids

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

singlesend_stats (18 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`ab_phase`	`STRING`
`ab_variation`	`STRING`
`aggregation`	`STRING`
`id`	`STRING`
`stats__bounce_drops`	`INT64`
`stats__bounces`	`INT64`
`stats__clicks`	`INT64`
`stats__delivered`	`INT64`
`stats__invalid_emails`	`INT64`
`stats__opens`	`INT64`
`stats__requests`	`INT64`
`stats__spam_report_drops`	`INT64`
`stats__spam_reports`	`INT64`
`stats__unique_clicks`	`INT64`
`stats__unique_opens`	`INT64`
`stats__unsubscribes`	`INT64`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

singlesends (9 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`created_at`	`TIMESTAMP`
`id`	`STRING`
`is_abtest`	`BOOL`
`name`	`STRING`
`send_at`	`TIMESTAMP`
`status`	`STRING`
`updated_at`	`TIMESTAMP`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: singlesends__categories

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

spam_reports (5 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`created`	`INT64`
`email`	`STRING`
`ip`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

stats_automations (17 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`aggregation`	`STRING`
`id`	`STRING`
`stats__bounce_drops`	`INT64`
`stats__bounces`	`INT64`
`stats__clicks`	`INT64`
`stats__delivered`	`INT64`
`stats__invalid_emails`	`INT64`
`stats__opens`	`INT64`
`stats__requests`	`INT64`
`stats__spam_report_drops`	`INT64`
`stats__spam_reports`	`INT64`
`stats__unique_clicks`	`INT64`
`stats__unique_opens`	`INT64`
`stats__unsubscribes`	`INT64`
`step_id`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

suppression_group_members (6 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`created_at`	`INT64`
`email`	`STRING`
`group_id`	`INT64`
`group_name`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

suppression_groups (7 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`description`	`STRING`
`id`	`INT64`
`is_default`	`BOOL`
`name`	`STRING`
`unsubscribes`	`INT64`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

templates (6 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`generation`	`STRING`
`id`	`STRING`
`name`	`STRING`
`updated_at`	`TIMESTAMP`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: templates__versions

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`JSON`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

How the Twilio SendGrid sync works

After the first load, Kaivo keeps your BigQuery warehouse up to date for you. Where Twilio SendGrid supports it, each sync pulls only new and changed records so it stays fast; otherwise it refreshes the whole table. Every record keeps its original ID, so you won't get duplicate rows.

Frequently asked questions

How long does the initial sync take for Twilio SendGrid?

It depends on how much history is in your Twilio SendGrid account. Most initial syncs finish within minutes, while large accounts can take a few hours. After that, syncs only fetch new and changed records, so they're much faster.

Can I sync only some tables or columns?

Yes. You pick which tables to sync when you set up the connection and can change the selection later. Tables you don't select are never copied to your warehouse.

What happens when Twilio SendGrid's schema changes?

New fields are never added automatically. You choose which fields to sync, so data you haven't selected (sensitive personal data, for example) never lands in your warehouse. When a new field appears, it becomes available for you to add. What happens to removed or renamed fields depends on a table's sync mode: full-refresh tables always match what's currently in Twilio SendGrid, so dropped fields disappear, while incremental tables keep their existing columns and history, so an old field stays and newly added fields fill in over time.

Your data lives in your own Kaivo-managed BigQuery warehouse, so the most direct option is to delete or anonymise specific records right in BigQuery. If you delete data in Twilio SendGrid instead, full-refresh tables drop it on the next sync, while incremental tables keep it, so you would remove the row in BigQuery or ask us to run a full refresh. To remove everything, delete the Twilio SendGrid connector in Kaivo and all of its synced data is deleted with it.

Common use cases for Twilio SendGrid data

Deliverability

Use bounces, blocks, and spam_reports to monitor deliverability and protect your sender reputation.

Campaign performance

Analyse singlesend_stats to track opens, clicks, and engagement by send.

List hygiene

Report on suppressions and invalid_emails to keep your lists clean.

Email and revenue together

Join SendGrid activity with order data in BigQuery to connect email to sales.

Use Twilio SendGrid data in your AI and BI tools

Once Twilio SendGrid data lands in your Kaivo-managed BigQuery warehouse, you can explore it with AI tools or any BI tool that connects to BigQuery. Here's how the most common destinations work with Twilio SendGrid data.

Claude

Use Kaivo's MCP server to give Claude secure, workspace-scoped access to your data. Setup guide →

Power BI

Microsoft's BI tool with a native BigQuery connector. Supports direct query and scheduled refresh. Setup guide →

Data Studio

Free Google BI tool with native BigQuery support. One-click connection to your Kaivo warehouse; great for SMB teams on Google Workspace. Setup guide →

Tableau

The premium analytics standard, with native BigQuery integration. Setup guide →

Google Sheets

Use Connected Sheets to query BigQuery directly from a spreadsheet, with no SQL. Setup guide →

Excel

Connect via Power Query's BigQuery connector. Setup guide →

Metabase

Open-source BI tool with strong BigQuery support. Setup guide →

See our pricing page for Twilio SendGrid connector pricing and plan details.

Gmail: Sync Gmail to BigQuery.
Iterable: Sync Iterable to BigQuery.
Klaviyo: Sync Klaviyo to BigQuery.
Mailchimp: Sync Mailchimp to BigQuery.
Surveypal: Sync Surveypal to BigQuery.
Typeform: Sync Typeform to BigQuery.

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