Zonka Feedback connector

Set up the Zonka Feedback connector in Kaivo: authentication, configuration, the 7 BigQuery tables it syncs, and answers to common questions.

Written By Lauri Raivio

Last updated 15 days ago

Kaivo is a fully managed data platform that syncs your Zonka Feedback data into a Google BigQuery warehouse and keeps it up to date automatically. There is no pipeline to build and no infrastructure to run, so you can spend your time analysing your survey and email data instead of moving it.

What is the Zonka Feedback connector

Sync your Zonka Feedback data into BigQuery with Kaivo to analyse survey responses and customer experience.

Category	Surveys & Email
Authentication	API key
Setup	Self-service

Getting started with the Zonka Feedback connector

Sign up for Kaivo and create a workspace.
Connect your Zonka Feedback account.
Choose which tables to sync.
Wait for the initial sync to finish.
Query your data in BigQuery or your favourite AI or BI tool.

Authenticating Zonka Feedback

Authenticate with your Auth Token.

Field	Description
Auth Token	Auth token to use. Generate it by navigating to Company Settings > Developers > API in your Zonka Feedback account.

Configuring the Zonka Feedback connector

When you set up the connector, you provide:

Field	Description
Data Center ID	The identifier for the data center, such as 'us1' or 'e' for EU.

Tables and columns synced from Zonka Feedback

Kaivo syncs 7 tables from Zonka Feedback into a dedicated dataset in your BigQuery warehouse. Click any table to see its columns and types.

contacts (43 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`_id`	`STRING`
`android_session_counts`	`FLOAT64`
`average_nps`	`FLOAT64`
`bounced`	`BOOL`
`company_id`	`STRING`
`contact_source`	`STRING`
`created_by`	`STRING`
`created_date`	`STRING`
`email_address`	`STRING`
`first_referring_site`	`STRING`
`has_note`	`BOOL`
`history_imported_from_anonymous`	`BOOL`
`ios_session_counts`	`FLOAT64`
`last_email_survey_sent_datetime`	`STRING`
`last_nps`	`FLOAT64`
`last_page`	`STRING`
`last_referring_site`	`STRING`
`last_response_date_time`	`STRING`
`last_survey_viewed_date`	`STRING`
`last_survey_viewed_id`	`STRING`
`mobile`	`STRING`
`modified_by`	`STRING`
`modified_date`	`STRING`
`name`	`STRING`
`num_notes`	`FLOAT64`
`num_pending_tasks`	`FLOAT64`
`num_tasks`	`FLOAT64`
`pages_viewed_count`	`FLOAT64`
`pre_mongified_id`	`FLOAT64`
`session_counts`	`FLOAT64`
`source`	`STRING`
`total_responses`	`FLOAT64`
`unique_id`	`STRING`
`unsubscribe_email`	`BOOL`
`unsubscribe_sms`	`BOOL`
`utm_campaign`	`STRING`
`utm_content`	`STRING`
`utm_medium`	`STRING`
`utm_source`	`STRING`
`utm_term`	`STRING`
`web_session_counts`	`FLOAT64`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: contacts__attributes

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`JSON`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: contacts__lists

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`JSON`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: contacts__locations

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`JSON`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: contacts__surveys

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: contacts__surveys_visits

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: contacts__widgets_answered

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: contacts__widgets_visited

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

locations (7 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`address`	`STRING`
`external_id`	`STRING`
`id`	`STRING`
`is_active`	`BOOL`
`name`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: locations__labels

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`JSON`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

responses (34 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`nps`	`FLOAT64`
`browser`	`STRING`
`channel`	`STRING`
`duration`	`STRING`
`geo_location`	`STRING`
`has_comments`	`STRING`
`has_notes`	`STRING`
`has_task`	`BOOL`
`id`	`STRING`
`is_important`	`STRING`
`is_starred`	`STRING`
`location_id`	`STRING`
`location_name`	`STRING`
`os`	`STRING`
`rated_user_id`	`STRING`
`rated_user_name`	`STRING`
`received_date`	`STRING`
`received_date_local`	`STRING`
`respondent_details__email_address`	`STRING`
`respondent_details__external_id`	`STRING`
`respondent_details__mobile`	`STRING`
`respondent_details__name`	`STRING`
`respondent_id`	`STRING`
`response_url`	`STRING`
`survey_id`	`STRING`
`survey_language`	`STRING`
`survey_name`	`STRING`
`taken_by_user_id`	`STRING`
`taken_by_user_name`	`STRING`
`task_ids`	`STRING`
`time_zone`	`STRING`
`web_device`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: responses__contact_attributes

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`JSON`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: responses__response_attributes

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`JSON`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: responses__survey_response

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`answer`	`STRING`
`question_id`	`STRING`
`question_label`	`STRING`
`variable_id`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: responses__tags

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`JSON`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

surveys (11 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`description`	`STRING`
`id`	`STRING`
`is_active`	`BOOL`
`modified_by`	`STRING`
`modified_date`	`STRING`
`name`	`STRING`
`web_survey_title`	`STRING`
`workspace_id`	`STRING`
`workspace_name`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: surveys__location_id

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`JSON`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: surveys__web_survey_ur_ls

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

tasks (12 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`type__id`	`STRING`
`type__name`	`STRING`
`description`	`STRING`
`contact_id`	`STRING`
`due_date_time`	`STRING`
`id`	`STRING`
`is_completed`	`BOOL`
`name`	`STRING`
`reminder_setting`	`STRING`
`response_id`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: tasks__assigned_to

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

users (12 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`designation`	`STRING`
`email`	`STRING`
`external_id`	`STRING`
`id`	`STRING`
`is_active`	`BOOL`
`is_owner`	`BOOL`
`last_login`	`STRING`
`mobile`	`STRING`
`name`	`STRING`
`role`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: users__labels

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`JSON`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: users__location_id

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

workspaces (6 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`id`	`STRING`
`modified_by`	`STRING`
`modified_date`	`STRING`
`workspace_name`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

How the Zonka Feedback sync works

After the first load, Kaivo keeps your BigQuery warehouse up to date for you. Where Zonka Feedback supports it, each sync pulls only new and changed records so it stays fast; otherwise it refreshes the whole table. Every record keeps its original ID, so you won't get duplicate rows.

Frequently asked questions

How long does the initial sync take for Zonka Feedback?

It depends on how much history is in your Zonka Feedback account. Most initial syncs finish within minutes, while large accounts can take a few hours. After that, syncs only fetch new and changed records, so they're much faster.

Can I sync only some tables or columns?

Yes. You pick which tables to sync when you set up the connection and can change the selection later. Tables you don't select are never copied to your warehouse.

What happens when Zonka Feedback's schema changes?

New fields are never added automatically. You choose which fields to sync, so data you haven't selected (sensitive personal data, for example) never lands in your warehouse. When a new field appears, it becomes available for you to add. What happens to removed or renamed fields depends on a table's sync mode: full-refresh tables always match what's currently in Zonka Feedback, so dropped fields disappear, while incremental tables keep their existing columns and history, so an old field stays and newly added fields fill in over time.

Your data lives in your own Kaivo-managed BigQuery warehouse, so the most direct option is to delete or anonymise specific records right in BigQuery. If you delete data in Zonka Feedback instead, full-refresh tables drop it on the next sync, while incremental tables keep it, so you would remove the row in BigQuery or ask us to run a full refresh. To remove everything, delete the Zonka Feedback connector in Kaivo and all of its synced data is deleted with it.

Common use cases for Zonka Feedback data

Response analysis

Use responses and surveys to summarise feedback and trends over time.

Location view

Join responses with locations to compare experience across sites.

Follow-up tracking

Use tasks to make sure feedback gets acted on.

Use Zonka Feedback data in your AI and BI tools

Once Zonka Feedback data lands in your Kaivo-managed BigQuery warehouse, you can explore it with AI tools or any BI tool that connects to BigQuery. Here's how the most common destinations work with Zonka Feedback data.

Claude

Use Kaivo's MCP server to give Claude secure, workspace-scoped access to your data. Setup guide →

Power BI

Microsoft's BI tool with a native BigQuery connector. Supports direct query and scheduled refresh. Setup guide →

Data Studio

Free Google BI tool with native BigQuery support. One-click connection to your Kaivo warehouse; great for SMB teams on Google Workspace. Setup guide →

Tableau

The premium analytics standard, with native BigQuery integration. Setup guide →

Google Sheets

Use Connected Sheets to query BigQuery directly from a spreadsheet, with no SQL. Setup guide →

Excel

Connect via Power Query's BigQuery connector. Setup guide →

Metabase

Open-source BI tool with strong BigQuery support. Setup guide →

See our pricing page for Zonka Feedback connector pricing and plan details.

Gmail: Sync Gmail to BigQuery.
Iterable: Sync Iterable to BigQuery.
Klaviyo: Sync Klaviyo to BigQuery.
Mailchimp: Sync Mailchimp to BigQuery.
Twilio SendGrid: Sync Twilio SendGrid to BigQuery.
Surveypal: Sync Surveypal to BigQuery.

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