Zoho Campaigns connector

Set up the Zoho Campaigns connector in Kaivo: authentication, configuration, the 10 BigQuery tables it syncs, and answers to common questions.

Written By Lauri Raivio

Last updated 16 days ago

Kaivo is a fully managed data platform that syncs your Zoho Campaigns data into a Google BigQuery warehouse and keeps it up to date automatically. There is no pipeline to build and no infrastructure to run, so you can spend your time analysing your marketing and sales data instead of moving it.

What is the Zoho Campaigns connector

Sync your Zoho Campaigns data into BigQuery with Kaivo to measure email campaigns and audience growth.

Category	Marketing & Sales
Authentication	API key
Setup	Self-service

Getting started with the Zoho Campaigns connector

Sign up for Kaivo and create a workspace.
Connect your Zoho Campaigns account.
Choose which tables to sync.
Wait for the initial sync to finish.
Query your data in BigQuery or your favourite AI or BI tool.

Authenticating Zoho Campaigns

Authenticate with your Zoho Campaigns credentials. You provide:

Field	Description
Client Secret	The Client Secret of your Zoho Campaigns developer application.
Refresh Token	The refresh token obtained after completing the OAuth authorization flow.

Prerequisites

Zoho Campaigns only supports OAuth, so you need your own Zoho developer application:

Go to the Zoho API Console, create a Server-based Application, and note your Client ID and Client Secret.
Authorize the app and complete the OAuth flow once to obtain a Refresh Token with the required Campaigns API scopes.

Then enter those values below.

Need help, or want an easier way to connect? Reach our team via the chat in the bottom-right corner.

Configuring the Zoho Campaigns connector

When you set up the connector, you provide:

Field	Description
Client ID	The Client ID of your Zoho Campaigns developer application.
Data Center	The data center where your Zoho Campaigns account is hosted.

Tables and columns synced from Zoho Campaigns

Kaivo syncs 10 tables from Zoho Campaigns into a dedicated dataset in your BigQuery warehouse. Click any table to see its columns and types.

all_tags (11 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`_169443000000020045__is_crm_tag`	`STRING`
`_169443000000020045__tag_color`	`STRING`
`_169443000000020045__tag_created_time`	`STRING`
`_169443000000020045__tag_desc`	`STRING`
`_169443000000020045__tag_modified_time`	`STRING`
`_169443000000020045__tag_name`	`STRING`
`_169443000000020045__tagged_contact_count`	`STRING`
`_169443000000020045__tagowner`	`STRING`
`_169443000000020045__zuid`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

campaign_details (41 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`advance_type_string`	`STRING`
`campaign_key`	`STRING`
`campaign_name`	`STRING`
`campaign_preview`	`STRING`
`campaigntype`	`STRING`
`created_date_string`	`STRING`
`created_time`	`STRING`
`created_time_gmt`	`STRING`
`email_from`	`STRING`
`email_options`	`STRING`
`email_subject`	`STRING`
`email_type`	`STRING`
`encode_name`	`STRING`
`folder_id`	`STRING`
`is_ga_config`	`STRING`
`is_reply_tracking_enabled`	`STRING`
`is_to_name_config`	`STRING`
`is_wistia`	`STRING`
`is_advance`	`STRING`
`is_hybrid`	`STRING`
`modified_time`	`STRING`
`modified_time_gmt`	`STRING`
`modifieddate`	`STRING`
`preheader`	`STRING`
`reply_to`	`STRING`
`schedule_type`	`STRING`
`sender_name`	`STRING`
`sent_date_string`	`STRING`
`sent_time`	`STRING`
`sent_time_gmt`	`STRING`
`sent_time_zone`	`STRING`
`sent_time_zone_short`	`STRING`
`topic_id`	`STRING`
`topic_name`	`STRING`
`updated_date_string`	`STRING`
`updated_time`	`STRING`
`updated_time_gmt`	`STRING`
`web_auto_status`	`STRING`
`zuid`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

campaign_recipients (26 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`address`	`STRING`
`city`	`STRING`
`companyname`	`STRING`
`contactemailaddress`	`STRING`
`contactfn`	`STRING`
`contactid`	`STRING`
`contactln`	`STRING`
`contactstatus`	`STRING`
`country`	`STRING`
`facebook_handle`	`STRING`
`jobtitle`	`STRING`
`linkedin_handle`	`STRING`
`mobile`	`STRING`
`note`	`STRING`
`phone`	`STRING`
`secondary_email`	`STRING`
`sent_time`	`STRING`
`sentdate`	`STRING`
`state`	`STRING`
`timezone`	`STRING`
`title`	`STRING`
`twitter_handle`	`STRING`
`website`	`STRING`
`zipcode`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

campaign_reports (29 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`autoreply_count`	`STRING`
`bounce_percent`	`STRING`
`bounces_count`	`STRING`
`campaign_id`	`STRING`
`campaign_name`	`STRING`
`clicksperopenrate`	`STRING`
`complaints_count`	`STRING`
`complaints_percent`	`STRING`
`delivered_count`	`STRING`
`delivered_percent`	`STRING`
`emails_sent_count`	`STRING`
`forward_percent`	`STRING`
`forwards_count`	`STRING`
`hardbounce_count`	`STRING`
`open_percent`	`STRING`
`opens_count`	`STRING`
`softbounce_count`	`STRING`
`spam_percent`	`STRING`
`spams_count`	`STRING`
`unique_clicked_percent`	`STRING`
`unique_clicks_count`	`STRING`
`unopened`	`STRING`
`unopened_percent`	`STRING`
`unsent_count`	`STRING`
`unsent_percent`	`STRING`
`unsub_count`	`STRING`
`unsubscribe_percent`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

mailing_lists (31 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`created_time`	`STRING`
`created_time_gmt`	`STRING`
`date`	`STRING`
`deletable`	`STRING`
`editable`	`STRING`
`is_public`	`STRING`
`issmart`	`STRING`
`list_campaigns_count`	`STRING`
`list_created_date`	`STRING`
`list_created_time`	`STRING`
`listdesc`	`STRING`
`listdgs`	`STRING`
`listkey`	`STRING`
`listname`	`STRING`
`listnotifications`	`STRING`
`listtype`	`STRING`
`listunino`	`STRING`
`lockstatus`	`STRING`
`noofbouncecnt`	`STRING`
`noofcontacts`	`STRING`
`noofunsubcnt`	`STRING`
`otherslist`	`STRING`
`owner`	`STRING`
`sentcnt`	`STRING`
`servicetype`	`STRING`
`sno`	`STRING`
`updated_time_gmt`	`STRING`
`zuid`	`STRING`
`zx`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

recent_campaigns (23 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`campaign_key`	`STRING`
`campaign_name`	`STRING`
`campaign_preview`	`STRING`
`campaign_status`	`STRING`
`campaigntype`	`STRING`
`created_date_string`	`STRING`
`created_time`	`STRING`
`created_time_gmt`	`STRING`
`folder_id`	`STRING`
`from_email`	`STRING`
`is_hybrid`	`STRING`
`reply_to`	`STRING`
`sent_date_string`	`STRING`
`sent_time`	`STRING`
`sent_time_gmt`	`STRING`
`sent_time_zone`	`STRING`
`subject`	`STRING`
`updated_date_string`	`STRING`
`updated_time`	`STRING`
`updated_time_gmt`	`STRING`
`zuid`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

recent_sent_campaigns (19 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`campaign_key`	`STRING`
`campaign_name`	`STRING`
`campaign_status`	`STRING`
`campaignid`	`STRING`
`campaigntype`	`STRING`
`created_date_string`	`STRING`
`created_time`	`STRING`
`created_time_gmt`	`STRING`
`folder_id`	`STRING`
`from_name`	`STRING`
`is_hybrid`	`STRING`
`previewtype`	`STRING`
`sent_date_string`	`STRING`
`sent_time`	`STRING`
`sent_time_gmt`	`STRING`
`sent_time_zone`	`STRING`
`zuid`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

subscribers (9 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`added_time`	`STRING`
`companyname`	`STRING`
`contact_email`	`STRING`
`firstname`	`STRING`
`lastname`	`STRING`
`phone`	`STRING`
`zuid`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

topics (6 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`primary_list`	`FLOAT64`
`topic_desc`	`STRING`
`topic_id`	`STRING`
`topic_name`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

totalcontacts (7 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`version`	`STRING`
`code`	`STRING`
`uri`	`STRING`
`message`	`STRING`
`status`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

How the Zoho Campaigns sync works

After the first load, Kaivo keeps your BigQuery warehouse up to date for you. Where Zoho Campaigns supports it, each sync pulls only new and changed records so it stays fast; otherwise it refreshes the whole table. Every record keeps its original ID, so you won't get duplicate rows.

Frequently asked questions

How long does the initial sync take for Zoho Campaigns?

It depends on how much history is in your Zoho Campaigns account. Most initial syncs finish within minutes, while large accounts can take a few hours. After that, syncs only fetch new and changed records, so they're much faster.

Can I sync only some tables or columns?

Yes. You pick which tables to sync when you set up the connection and can change the selection later. Tables you don't select are never copied to your warehouse.

What happens when Zoho Campaigns's schema changes?

New fields are never added automatically. You choose which fields to sync, so data you haven't selected (sensitive personal data, for example) never lands in your warehouse. When a new field appears, it becomes available for you to add. What happens to removed or renamed fields depends on a table's sync mode: full-refresh tables always match what's currently in Zoho Campaigns, so dropped fields disappear, while incremental tables keep their existing columns and history, so an old field stays and newly added fields fill in over time.

Your data lives in your own Kaivo-managed BigQuery warehouse, so the most direct option is to delete or anonymise specific records right in BigQuery. If you delete data in Zoho Campaigns instead, full-refresh tables drop it on the next sync, while incremental tables keep it, so you would remove the row in BigQuery or ask us to run a full refresh. To remove everything, delete the Zoho Campaigns connector in Kaivo and all of its synced data is deleted with it.

Common use cases for Zoho Campaigns data

Campaign performance

Use recent_campaigns and campaign_reports to track email results over time.

Audience growth

Use subscribers and mailing_lists to see how your audience grows.

Recipient analysis

Join campaign_recipients with campaign_reports to understand engagement.

Use Zoho Campaigns data in your AI and BI tools

Once Zoho Campaigns data lands in your Kaivo-managed BigQuery warehouse, you can explore it with AI tools or any BI tool that connects to BigQuery. Here's how the most common destinations work with Zoho Campaigns data.

Claude

Use Kaivo's MCP server to give Claude secure, workspace-scoped access to your data. Setup guide →

Power BI

Microsoft's BI tool with a native BigQuery connector. Supports direct query and scheduled refresh. Setup guide →

Data Studio

Free Google BI tool with native BigQuery support. One-click connection to your Kaivo warehouse; great for SMB teams on Google Workspace. Setup guide →

Tableau

The premium analytics standard, with native BigQuery integration. Setup guide →

Google Sheets

Use Connected Sheets to query BigQuery directly from a spreadsheet, with no SQL. Setup guide →

Excel

Connect via Power Query's BigQuery connector. Setup guide →

Metabase

Open-source BI tool with strong BigQuery support. Setup guide →

See our pricing page for Zoho Campaigns connector pricing and plan details.

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Google Search Console: Sync Google Search Console to BigQuery.
HubSpot: Sync HubSpot to BigQuery.
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Amplitude: Sync Amplitude to BigQuery.

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