Appfigures connector

Kaivo is a fully managed data platform that syncs your Appfigures data into a Google BigQuery warehouse and keeps it up to date automatically. There is no pipeline to build and no infrastructure to run, so you can spend your time analysing your marketing and sales data instead of moving it.

What is the Appfigures connector

Sync your Appfigures app store data into BigQuery with Kaivo to analyse downloads, revenue, and ratings across your apps.

Getting started with the Appfigures connector

1. Sign up for Kaivo and create a workspace.
2. Connect your Appfigures account.
3. Choose which tables to sync.
4. Wait for the initial sync to finish.
5. Query your data in BigQuery or your favourite AI or BI tool.

Authenticating Appfigures

Authenticate with your API Key.

Configuring the Appfigures connector

When you set up the connector, you provide:

Tables and columns synced from Appfigures

Kaivo syncs 11 tables from Appfigures into a dedicated dataset in your BigQuery warehouse. Click any table to see its columns and types.

How the Appfigures sync works

After the first load, Kaivo keeps your BigQuery warehouse up to date for you. Where Appfigures supports it, each sync pulls only new and changed records so it stays fast; otherwise it refreshes the whole table. Every record keeps its original ID, so you won't get duplicate rows.

Frequently asked questions

How long does the initial sync take for Appfigures?

It depends on how much history is in your Appfigures account. Most initial syncs finish within minutes, while large accounts can take a few hours. After that, syncs only fetch new and changed records, so they're much faster.

Can I sync only some tables or columns?

Yes. You pick which tables to sync when you set up the connection and can change the selection later. Tables you don't select are never copied to your warehouse.

What happens when Appfigures's schema changes?

New fields are never added automatically. You choose which fields to sync, so data you haven't selected (sensitive personal data, for example) never lands in your warehouse. When a new field appears, it becomes available for you to add. What happens to removed or renamed fields depends on a table's sync mode: full-refresh tables always match what's currently in Appfigures, so dropped fields disappear, while incremental tables keep their existing columns and history, so an old field stays and newly added fields fill in over time.

How do I handle GDPR or data deletion requests?

Your data lives in your own Kaivo-managed BigQuery warehouse, so the most direct option is to delete or anonymise specific records right in BigQuery. If you delete data in Appfigures instead, full-refresh tables drop it on the next sync, while incremental tables keep it, so you would remove the row in BigQuery or ask us to run a full refresh. To remove everything, delete the Appfigures connector in Kaivo and all of its synced data is deleted with it.

Common use cases for Appfigures data

Revenue and sales

Combine reports_revenue and reports_sales to track app store income over time and by product.

Ad spend and ROAS

Join reports_ads and reports_adspend to compare ad cost against the revenue it drives.

Ratings and reviews

Use reports_ratings to watch how app sentiment shifts after releases.

Subscription tracking

Use reports_subscriptions to follow recurring revenue and churn across your apps.

Use Appfigures data in your AI and BI tools

Once Appfigures data lands in your Kaivo-managed BigQuery warehouse, you can explore it with AI tools or any BI tool that connects to BigQuery. Here's how the most common destinations work with Appfigures data.

Claude

Use Kaivo's MCP server to give Claude secure, workspace-scoped access to your data. Setup guide →

Power BI

Microsoft's BI tool with a native BigQuery connector. Supports direct query and scheduled refresh. Setup guide →

Data Studio

Free Google BI tool with native BigQuery support. One-click connection to your Kaivo warehouse; great for SMB teams on Google Workspace. Setup guide →

Tableau

The premium analytics standard, with native BigQuery integration. Setup guide →

Google Sheets

Use Connected Sheets to query BigQuery directly from a spreadsheet, with no SQL. Setup guide →

Excel

Connect via Power Query's BigQuery connector. Setup guide →

Metabase

Open-source BI tool with strong BigQuery support. Setup guide →

See our pricing page for Appfigures connector pricing and plan details.

Related connectors

• Google Ads: Sync Google Ads to BigQuery.
• Custobar: Sync Custobar to BigQuery.
• Google Search Console: Sync Google Search Console to BigQuery.
• HubSpot: Sync HubSpot to BigQuery.
• Adform: Sync Adform to BigQuery.
• Amplitude: Sync Amplitude to BigQuery.