MailerLite connector

Set up the MailerLite connector in Kaivo: authentication, configuration, the 8 BigQuery tables it syncs, and answers to common questions.

Written By Lauri Raivio

Last updated 16 days ago

Kaivo is a fully managed data platform that syncs your MailerLite data into a Google BigQuery warehouse and keeps it up to date automatically. There is no pipeline to build and no infrastructure to run, so you can spend your time analysing your survey and email data instead of moving it.

What is the MailerLite connector

Sync your MailerLite email data into BigQuery with Kaivo to measure subscriber growth, campaigns, and automations in one place.

Category	Surveys & Email, Marketing & Sales
Authentication	API key
Setup	Self-service

Getting started with the MailerLite connector

Sign up for Kaivo and create a workspace.
Connect your MailerLite account.
Choose which tables to sync.
Wait for the initial sync to finish.
Query your data in BigQuery or your favourite AI or BI tool.

Authenticating MailerLite

Authenticate with your API Token.

Field	Description
API Token	Your API Token. See the MailerLite docs for information on how to generate this token.

Tables and columns synced from MailerLite

Kaivo syncs 8 tables from MailerLite into a dedicated dataset in your BigQuery warehouse. Click any table to see its columns and types.

automations (43 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`broken`	`BOOL`
`complete`	`BOOL`
`created_at`	`STRING`
`emails_count`	`INT64`
`enabled`	`BOOL`
`first_email_screenshot_url`	`STRING`
`has_banned_content`	`BOOL`
`id`	`STRING`
`name`	`STRING`
`qualified_subscribers_count`	`INT64`
`stats__bounce_rate__float`	`FLOAT64`
`stats__bounce_rate__string`	`STRING`
`stats__click_rate__float`	`FLOAT64`
`stats__click_rate__string`	`STRING`
`stats__click_to_open_rate__float`	`FLOAT64`
`stats__click_to_open_rate__string`	`STRING`
`stats__clicks_count`	`INT64`
`stats__completed_subscribers_count`	`INT64`
`stats__hard_bounce_rate__float`	`FLOAT64`
`stats__hard_bounce_rate__string`	`STRING`
`stats__hard_bounces_count`	`INT64`
`stats__open_rate__float`	`FLOAT64`
`stats__open_rate__string`	`STRING`
`stats__opens_count`	`INT64`
`stats__sent`	`INT64`
`stats__soft_bounce_rate__float`	`FLOAT64`
`stats__soft_bounce_rate__string`	`STRING`
`stats__soft_bounces_count`	`INT64`
`stats__spam_count`	`INT64`
`stats__spam_rate__float`	`FLOAT64`
`stats__spam_rate__string`	`STRING`
`stats__subscribers_in_queue_count`	`INT64`
`stats__unique_clicks_count`	`INT64`
`stats__unique_opens_count`	`INT64`
`stats__unsubscribe_rate__float`	`FLOAT64`
`stats__unsubscribe_rate__string`	`STRING`
`stats__unsubscribes_count`	`INT64`
`trigger_data__group_id`	`INT64`
`trigger_data__repeatable`	`BOOL`
`trigger_data__track_ecommerce`	`BOOL`
`trigger_data__valid`	`BOOL`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: automations__steps

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`type`	`STRING`
`complete`	`BOOL`
`created_at`	`STRING`
`description`	`STRING`
`email__type`	`STRING`
`email__account_id`	`STRING`
`email__created_at`	`STRING`
`email__emailable_id`	`STRING`
`email__emailable_type`	`STRING`
`email__from`	`STRING`
`email__from_name`	`STRING`
`email__id`	`STRING`
`email__is_designed`	`BOOL`
`email__is_winner`	`BOOL`
`email__language_id`	`INT64`
`email__name`	`STRING`
`email__plain_text`	`STRING`
`email__preview_url`	`STRING`
`email__screenshot_url`	`STRING`
`email__send_after`	`STRING`
`email__stats__click_rate__float`	`FLOAT64`
`email__stats__click_rate__string`	`STRING`
`email__stats__clicks_count`	`INT64`
`email__stats__forwards_count`	`INT64`
`email__stats__hard_bounce_rate__float`	`FLOAT64`
`email__stats__hard_bounce_rate__string`	`STRING`
`email__stats__hard_bounces_count`	`INT64`
`email__stats__open_rate__float`	`FLOAT64`
`email__stats__open_rate__string`	`STRING`
`email__stats__opens_count`	`INT64`
`email__stats__sent`	`INT64`
`email__stats__soft_bounce_rate__float`	`FLOAT64`
`email__stats__soft_bounce_rate__string`	`STRING`
`email__stats__soft_bounces_count`	`INT64`
`email__stats__spam_count`	`INT64`
`email__stats__spam_rate__float`	`FLOAT64`
`email__stats__spam_rate__string`	`STRING`
`email__stats__unique_clicks_count`	`INT64`
`email__stats__unique_opens_count`	`INT64`
`email__stats__unsubscribe_rate__float`	`FLOAT64`
`email__stats__unsubscribe_rate__string`	`STRING`
`email__stats__unsubscribes_count`	`INT64`
`email__subject`	`STRING`
`email__track_opens`	`BOOL`
`email__updated_at`	`STRING`
`email_id`	`STRING`
`from`	`STRING`
`from_name`	`STRING`
`google_analytics`	`STRING`
`id`	`STRING`
`language_id`	`INT64`
`name`	`STRING`
`parent_id`	`STRING`
`subject`	`STRING`
`track_opens`	`BOOL`
`tracking_was_disabled`	`BOOL`
`updated_at`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: automations__trigger_data__exclude_group_ids

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`INT64`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: automations__triggers

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`type`	`STRING`
`broken`	`BOOL`
`group__id`	`STRING`
`group__name`	`STRING`
`group__url`	`STRING`
`group_id`	`STRING`
`id`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: automationstriggersexclude_group_ids

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: automationstriggersexcluded_groups

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: automations__warnings

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

campaigns (56 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`type`	`STRING`
`account_id`	`STRING`
`can_be_scheduled`	`BOOL`
`created_at`	`TIMESTAMP`
`default_email_id`	`STRING`
`delivery_schedule`	`STRING`
`finished_at`	`TIMESTAMP`
`has_winner`	`STRING`
`id`	`STRING`
`initial_created_at`	`STRING`
`is_currently_sending_out`	`BOOL`
`is_stopped`	`BOOL`
`language_id`	`STRING`
`name`	`STRING`
`queued_at`	`TIMESTAMP`
`scheduled_for`	`TIMESTAMP`
`settings__ecommerce_tracking`	`STRING`
`settings__track_opens`	`STRING`
`settings__use_google_analytics`	`STRING`
`started_at`	`TIMESTAMP`
`stats__click_rate__float`	`FLOAT64`
`stats__click_rate__string`	`STRING`
`stats__click_to_open_rate__float`	`FLOAT64`
`stats__click_to_open_rate__string`	`STRING`
`stats__clicks_count`	`INT64`
`stats__forwards_count`	`INT64`
`stats__hard_bounce_rate__float`	`FLOAT64`
`stats__hard_bounce_rate__string`	`STRING`
`stats__hard_bounces_count`	`INT64`
`stats__open_rate__float`	`FLOAT64`
`stats__open_rate__string`	`STRING`
`stats__opens_count`	`INT64`
`stats__sent`	`INT64`
`stats__soft_bounce_rate__float`	`FLOAT64`
`stats__soft_bounce_rate__string`	`STRING`
`stats__soft_bounces_count`	`INT64`
`stats__spam_count`	`INT64`
`stats__spam_rate__float`	`FLOAT64`
`stats__spam_rate__string`	`STRING`
`stats__unique_clicks_count`	`INT64`
`stats__unique_opens_count`	`INT64`
`stats__unsubscribe_rate__float`	`FLOAT64`
`stats__unsubscribe_rate__string`	`STRING`
`stats__unsubscribes_count`	`INT64`
`status`	`STRING`
`stopped_at`	`STRING`
`type_for_humans`	`STRING`
`updated_at`	`TIMESTAMP`
`used_in_automations`	`BOOL`
`uses_ecommerce`	`BOOL`
`uses_survey`	`BOOL`
`winner_selected_manually_at`	`STRING`
`winner_sending_time_for_humans`	`STRING`
`winner_version_for_human`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: campaigns__emails

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`type`	`STRING`
`account_id`	`STRING`
`created_at`	`TIMESTAMP`
`emailable_id`	`STRING`
`emailable_type`	`STRING`
`from`	`STRING`
`from_name`	`STRING`
`id`	`STRING`
`is_designed`	`BOOL`
`is_winner`	`BOOL`
`language_id`	`INT64`
`name`	`STRING`
`plain_text`	`STRING`
`preview_url`	`STRING`
`screenshot_url`	`STRING`
`send_after`	`STRING`
`stats__click_rate__float`	`FLOAT64`
`stats__click_rate__string`	`STRING`
`stats__click_to_open_rate__float`	`FLOAT64`
`stats__click_to_open_rate__string`	`STRING`
`stats__clicks_count`	`INT64`
`stats__forwards_count`	`INT64`
`stats__hard_bounce_rate__float`	`FLOAT64`
`stats__hard_bounce_rate__string`	`STRING`
`stats__hard_bounces_count`	`INT64`
`stats__open_rate__float`	`FLOAT64`
`stats__open_rate__string`	`STRING`
`stats__opens_count`	`INT64`
`stats__sent`	`INT64`
`stats__soft_bounce_rate__float`	`FLOAT64`
`stats__soft_bounce_rate__string`	`STRING`
`stats__soft_bounces_count`	`INT64`
`stats__spam_count`	`INT64`
`stats__spam_rate__float`	`FLOAT64`
`stats__spam_rate__string`	`STRING`
`stats__unique_clicks_count`	`INT64`
`stats__unique_opens_count`	`INT64`
`stats__unsubscribe_rate__float`	`FLOAT64`
`stats__unsubscribe_rate__string`	`STRING`
`stats__unsubscribes_count`	`INT64`
`subject`	`STRING`
`track_opens`	`BOOL`
`updated_at`	`TIMESTAMP`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: campaigns__filter

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`operator`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`JSON`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: campaigns__filter_for_humans

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: campaigns__filter_for_humans__list

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: campaigns__missing_data

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: campaigns__warnings

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

forms_embedded (22 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`type`	`STRING`
`active`	`BOOL`
`can__update`	`BOOL`
`conversion_rate__float`	`INT64`
`conversion_rate__string`	`STRING`
`conversions_count`	`INT64`
`created_at`	`STRING`
`double_optin`	`BOOL`
`has_content`	`BOOL`
`has_missing_groups`	`BOOL`
`id`	`STRING`
`is_broken`	`BOOL`
`last_registration_at`	`STRING`
`name`	`STRING`
`opens_count`	`INT64`
`screenshot_url`	`STRING`
`settings__double_optin`	`BOOL`
`settings__groot_id`	`INT64`
`slug`	`STRING`
`used_in_automations`	`BOOL`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: forms_embedded__groups

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`active_count`	`INT64`
`bounced_count`	`INT64`
`click_rate__float`	`FLOAT64`
`click_rate__string`	`STRING`
`clicks_count`	`INT64`
`created_at`	`STRING`
`id`	`STRING`
`junk_count`	`INT64`
`name`	`STRING`
`open_rate__float`	`FLOAT64`
`open_rate__string`	`STRING`
`opens_count`	`INT64`
`sent_count`	`INT64`
`unconfirmed_count`	`INT64`
`unsubscribed_count`	`INT64`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: forms_embedded__warnings

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`type`	`STRING`
`active`	`BOOL`
`can__update`	`BOOL`
`conversion_rate__float`	`FLOAT64`
`conversion_rate__string`	`STRING`
`conversions_count`	`INT64`
`created_at`	`STRING`
`double_optin`	`BOOL`
`has_content`	`BOOL`
`has_missing_groups`	`BOOL`
`id`	`STRING`
`is_broken`	`BOOL`
`last_registration_at`	`STRING`
`name`	`STRING`
`opens_count`	`INT64`
`screenshot_url`	`STRING`
`settings__double_optin`	`BOOL`
`settings__form_type`	`STRING`
`settings__frequency`	`INT64`
`settings__frequency_unit`	`STRING`
`settings__groot_id`	`INT64`
`settings__schedule`	`BOOL`
`settings__scroll_percentage`	`INT64`
`settings__timeout_seconds`	`INT64`
`settings__url_list_strict`	`STRING`
`settings__visibility`	`STRING`
`slug`	`STRING`
`used_in_automations`	`BOOL`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`active_count`	`INT64`
`bounced_count`	`INT64`
`click_rate__float`	`INT64`
`click_rate__string`	`STRING`
`clicks_count`	`INT64`
`created_at`	`STRING`
`id`	`STRING`
`junk_count`	`INT64`
`name`	`STRING`
`open_rate__float`	`INT64`
`open_rate__string`	`STRING`
`opens_count`	`INT64`
`sent_count`	`INT64`
`unconfirmed_count`	`INT64`
`unsubscribed_count`	`INT64`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

forms_promotion (31 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`type`	`STRING`
`active`	`BOOL`
`can__update`	`BOOL`
`conversion_rate__float`	`INT64`
`conversion_rate__string`	`STRING`
`conversions_count`	`INT64`
`created_at`	`STRING`
`double_optin`	`STRING`
`has_content`	`BOOL`
`has_missing_groups`	`BOOL`
`id`	`STRING`
`is_broken`	`BOOL`
`last_registration_at`	`STRING`
`name`	`STRING`
`opens_count`	`INT64`
`screenshot_url`	`STRING`
`settings__form_type`	`STRING`
`settings__frequency`	`INT64`
`settings__frequency_unit`	`STRING`
`settings__groot_id`	`INT64`
`settings__schedule`	`BOOL`
`settings__schedule_from`	`STRING`
`settings__schedule_timezone_id`	`STRING`
`settings__schedule_until`	`STRING`
`settings__scroll_percentage`	`INT64`
`settings__timeout_seconds`	`INT64`
`settings__visibility`	`STRING`
`slug`	`STRING`
`used_in_automations`	`BOOL`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: forms_promotion__groups

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: forms_promotionsettingshide_on

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: forms_promotionsettingstriggers

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: forms_promotionsettingsurl_list

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: forms_promotionsettingsurl_list_strict

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: forms_promotion__warnings

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

segments (10 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`click_rate__float`	`FLOAT64`
`click_rate__string`	`STRING`
`created_at`	`STRING`
`id`	`STRING`
`name`	`STRING`
`open_rate__float`	`FLOAT64`
`open_rate__string`	`STRING`
`total`	`INT64`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

subscribers (26 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`click_rate`	`INT64`
`clicks_count`	`INT64`
`created_at`	`STRING`
`email`	`STRING`
`fields__city`	`STRING`
`fields__company`	`STRING`
`fields__country`	`STRING`
`fields__last_name`	`STRING`
`fields__name`	`STRING`
`fields__phone`	`STRING`
`fields__state`	`STRING`
`fields__z_i_p`	`STRING`
`id`	`STRING`
`ip_address`	`STRING`
`open_rate`	`INT64`
`opens_count`	`INT64`
`opted_in_at`	`STRING`
`optin_ip`	`STRING`
`sent`	`INT64`
`source`	`STRING`
`status`	`STRING`
`subscribed_at`	`STRING`
`unsubscribed_at`	`STRING`
`updated_at`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

timezones (7 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`id`	`STRING`
`name`	`STRING`
`name_for_humans`	`STRING`
`offset`	`INT64`
`offset_name`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

How the MailerLite sync works

After the first load, Kaivo keeps your BigQuery warehouse up to date for you. Where MailerLite supports it, each sync pulls only new and changed records so it stays fast; otherwise it refreshes the whole table. Every record keeps its original ID, so you won't get duplicate rows.

Frequently asked questions

How long does the initial sync take for MailerLite?

It depends on how much history is in your MailerLite account. Most initial syncs finish within minutes, while large accounts can take a few hours. After that, syncs only fetch new and changed records, so they're much faster.

Can I sync only some tables or columns?

Yes. You pick which tables to sync when you set up the connection and can change the selection later. Tables you don't select are never copied to your warehouse.

What happens when MailerLite's schema changes?

New fields are never added automatically. You choose which fields to sync, so data you haven't selected (sensitive personal data, for example) never lands in your warehouse. When a new field appears, it becomes available for you to add. What happens to removed or renamed fields depends on a table's sync mode: full-refresh tables always match what's currently in MailerLite, so dropped fields disappear, while incremental tables keep their existing columns and history, so an old field stays and newly added fields fill in over time.

Your data lives in your own Kaivo-managed BigQuery warehouse, so the most direct option is to delete or anonymise specific records right in BigQuery. If you delete data in MailerLite instead, full-refresh tables drop it on the next sync, while incremental tables keep it, so you would remove the row in BigQuery or ask us to run a full refresh. To remove everything, delete the MailerLite connector in Kaivo and all of its synced data is deleted with it.

Common use cases for MailerLite data

Subscriber growth

Use subscribers and segments to track how your list grows and which segments engage.

Campaign performance

Track campaigns to compare email results over time.

Automation reporting

Bring automations into BigQuery to see how automated flows perform.

Form conversion

Use forms_popup and forms_embedded to see which forms grow your list fastest.

Use MailerLite data in your AI and BI tools

Once MailerLite data lands in your Kaivo-managed BigQuery warehouse, you can explore it with AI tools or any BI tool that connects to BigQuery. Here's how the most common destinations work with MailerLite data.

Claude

Use Kaivo's MCP server to give Claude secure, workspace-scoped access to your data. Setup guide →

Power BI

Microsoft's BI tool with a native BigQuery connector. Supports direct query and scheduled refresh. Setup guide →

Data Studio

Free Google BI tool with native BigQuery support. One-click connection to your Kaivo warehouse; great for SMB teams on Google Workspace. Setup guide →

Tableau

The premium analytics standard, with native BigQuery integration. Setup guide →

Google Sheets

Use Connected Sheets to query BigQuery directly from a spreadsheet, with no SQL. Setup guide →

Excel

Connect via Power Query's BigQuery connector. Setup guide →

Metabase

Open-source BI tool with strong BigQuery support. Setup guide →

See our pricing page for MailerLite connector pricing and plan details.

Google Ads: Sync Google Ads to BigQuery.
Gmail: Sync Gmail to BigQuery.
Custobar: Sync Custobar to BigQuery.
Google Search Console: Sync Google Search Console to BigQuery.
HubSpot: Sync HubSpot to BigQuery.
Adform: Sync Adform to BigQuery.

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What is the MailerLite connector

Getting started with the MailerLite connector

Authenticating MailerLite

Tables and columns synced from MailerLite

Subtable: automations__steps

Subtable: automations__trigger_data__exclude_group_ids

Subtable: automations__triggers

Subtable: automations__triggers__exclude_group_ids

Subtable: automations__triggers__excluded_groups

Subtable: automations__warnings

Subtable: campaigns__emails

Subtable: campaigns__filter

Subtable: campaigns__filter__list

Subtable: campaigns__filter__list__args

Subtable: campaigns__filter_for_humans

Subtable: campaigns__filter_for_humans__list

Subtable: campaigns__missing_data

Subtable: campaigns__warnings

Subtable: forms_embedded__groups

Subtable: forms_embedded__warnings

Subtable: forms_popup__groups

Subtable: forms_popup__settings__hide_on

Subtable: forms_popup__settings__triggers

Subtable: forms_popup__settings__url_list

Subtable: forms_popup__warnings