LinkedIn Ads connector

Set up the LinkedIn Ads connector in Kaivo: authentication, configuration, the 18 BigQuery tables it syncs, and answers to common questions.

Written By Lauri Raivio

Last updated 16 days ago

Kaivo is a fully managed data platform that syncs your LinkedIn Ads data into a Google BigQuery warehouse and keeps it up to date automatically. There is no pipeline to build and no infrastructure to run, so you can spend your time analysing your marketing and sales data instead of moving it.

What is the LinkedIn Ads connector

Sync your LinkedIn Ads campaigns, spend, and conversions into BigQuery with Kaivo to track performance alongside your other marketing channels.

Category	Marketing & Sales
Authentication	OAuth
Setup	Self-service

Getting started with the LinkedIn Ads connector

Sign up for Kaivo and create a workspace.
Connect your LinkedIn Ads account.
Choose which tables to sync.
Wait for the initial sync to finish.
Query your data in BigQuery or your favourite AI or BI tool.

Authenticating LinkedIn Ads

Connect by signing in to your LinkedIn Ads account. Kaivo runs the connection for you, so you never share a password.

Configuring the LinkedIn Ads connector

When you set up the connector, you provide:

Field	Description
Start Date	Any data before this date will not be fetched.
Account ID	Specify the account ID to pull data from. To locate the ID: Sign in to LinkedIn Campaign Manager. The account ID number is in the upper-left corner of the page, below the account name. To see your other ad accounts, click the account name. The account ID number appears below each name.

Field

Description

Start Date

Any data before this date will not be fetched.

Account ID

Specify the account ID to pull data from. To locate the ID:

Sign in to LinkedIn Campaign Manager.
The account ID number is in the upper-left corner of the page, below the account name.
To see your other ad accounts, click the account name. The account ID number appears below each name.

Tables and columns synced from LinkedIn Ads

Kaivo syncs 18 tables from LinkedIn Ads into a dedicated dataset in your BigQuery warehouse. Click any table to see its columns and types.

account_users (7 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`account`	`STRING`	The account associated with the user
`created`	`TIMESTAMP`	The date and time when the user account was created
`last_modified`	`TIMESTAMP`	The date and time when the user account was last modified
`role`	`STRING`	The role assigned to the user in the account
`user`	`STRING`	The user details including name, email, etc.
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

accounts (17 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`test`	`BOOL`	Flag indicating if the account is in a test mode.
`notified_on_creative_rejection`	`BOOL`	Flag for notifications on creative rejection.
`notified_on_new_features_enabled`	`BOOL`	Flag for notifications on new features being enabled.
`notified_on_end_of_campaign`	`BOOL`	Flag for notifications on the end of campaign.
`notified_on_campaign_optimization`	`BOOL`	Flag for notifications on campaign optimization.
`type`	`STRING`	The type or category of the account.
`version__version_tag`	`STRING`	The version tag associated with the account.
`reference`	`STRING`	A reference identifier for the account.
`notified_on_creative_approval`	`BOOL`	Flag for notifications on creative approval.
`created`	`TIMESTAMP`	The timestamp indicating when the account was created.
`last_modified`	`TIMESTAMP`	The timestamp of the last modification made to the account.
`name`	`STRING`	The name of the account.
`currency`	`STRING`	The currency used for financial transactions in the account.
`id`	`INT64`	The unique identifier for the account.
`status`	`STRING`	The status of the account.
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Nested subtables

Repeating fields are split into their own tables, listed here with their column counts.

accounts__serving_statuses (4 columns)

ad_campaign_analytics (100 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`action_clicks`	`FLOAT64`	The number of clicks on action buttons in the ad.
`ad_unit_clicks`	`FLOAT64`	The number of clicks on ad unit components.
`approximate_member_reach`	`FLOAT64`	An approximation of unique ad impressions.
`card_clicks`	`FLOAT64`	The number of clicks on interactive card elements.
`card_impressions`	`FLOAT64`	The number of times interactive cards were displayed.
`clicks`	`FLOAT64`	Total number of clicks on the ad.
`comment_likes`	`FLOAT64`	The count of likes on comments related to the ad.
`comments`	`FLOAT64`	The number of comments on the ad.
`company_page_clicks`	`FLOAT64`	Clicks on the company page associated with the ad.
`conversion_value_in_local_currency`	`FLOAT64`	Conversion value in the local currency.
`cost_in_local_currency`	`FLOAT64`	Cost of ad campaign in the local currency.
`cost_in_usd`	`FLOAT64`	Cost of ad campaign in USD.
`document_completions`	`FLOAT64`	Number of completions for document views.
`document_first_quartile_completions`	`FLOAT64`	Completions for first quartile of document views.
`document_midpoint_completions`	`FLOAT64`	Completions for midpoint of document views.
`document_third_quartile_completions`	`FLOAT64`	Completions for third quartile of document views.
`download_clicks`	`FLOAT64`	Clicks on download links in the ad.
`end_date`	`DATE`	End date of the ad analytics data.
`external_website_conversions`	`FLOAT64`	Conversions that lead to external websites.
`external_website_post_click_conversions`	`FLOAT64`	Post-click conversions on external websites.
`external_website_post_view_conversions`	`FLOAT64`	Post-view conversions on external websites.
`follows`	`FLOAT64`	Number of follows generated by the ad.
`full_screen_plays`	`FLOAT64`	Number of times videos were played in fullscreen mode.
`impressions`	`FLOAT64`	Total number of times the ad was displayed.
... and 75 more columns

Nested subtables

Repeating fields are split into their own tables, listed here with their column counts.

ad_campaign_analytics__pivot_values (4 columns)

ad_creative_analytics (100 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`action_clicks`	`FLOAT64`	The number of clicks on action buttons in the ad.
`ad_unit_clicks`	`FLOAT64`	The number of clicks on ad unit components.
`approximate_member_reach`	`FLOAT64`	An approximation of unique ad impressions.
`card_clicks`	`FLOAT64`	The number of clicks on interactive card elements.
`card_impressions`	`FLOAT64`	The number of times interactive cards were displayed.
`clicks`	`FLOAT64`	Total number of clicks on the ad.
`comment_likes`	`FLOAT64`	The count of likes on comments related to the ad.
`comments`	`FLOAT64`	The number of comments on the ad.
`company_page_clicks`	`FLOAT64`	Clicks on the company page associated with the ad.
`conversion_value_in_local_currency`	`FLOAT64`	Conversion value in the local currency.
`cost_in_local_currency`	`FLOAT64`	Cost of ad campaign in the local currency.
`cost_in_usd`	`FLOAT64`	Cost of ad campaign in USD.
`document_completions`	`FLOAT64`	Number of completions for document views.
`document_first_quartile_completions`	`FLOAT64`	Completions for first quartile of document views.
`document_midpoint_completions`	`FLOAT64`	Completions for midpoint of document views.
`document_third_quartile_completions`	`FLOAT64`	Completions for third quartile of document views.
`download_clicks`	`FLOAT64`	Clicks on download links in the ad.
`end_date`	`DATE`	End date of the ad analytics data.
`external_website_conversions`	`FLOAT64`	Conversions that lead to external websites.
`external_website_post_click_conversions`	`FLOAT64`	Post-click conversions on external websites.
`external_website_post_view_conversions`	`FLOAT64`	Post-view conversions on external websites.
`follows`	`FLOAT64`	Number of follows generated by the ad.
`full_screen_plays`	`FLOAT64`	Number of times videos were played in fullscreen mode.
`impressions`	`FLOAT64`	Total number of times the ad was displayed.
... and 75 more columns

Nested subtables

Repeating fields are split into their own tables, listed here with their column counts.

ad_creative_analytics__pivot_values (4 columns)

ad_impression_device_analytics (100 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`action_clicks`	`FLOAT64`	The number of clicks on action buttons in the ad.
`ad_unit_clicks`	`FLOAT64`	The number of clicks on ad unit components.
`approximate_member_reach`	`FLOAT64`	An approximation of unique ad impressions.
`card_clicks`	`FLOAT64`	The number of clicks on interactive card elements.
`card_impressions`	`FLOAT64`	The number of times interactive cards were displayed.
`clicks`	`FLOAT64`	Total number of clicks on the ad.
`comment_likes`	`FLOAT64`	The count of likes on comments related to the ad.
`comments`	`FLOAT64`	The number of comments on the ad.
`company_page_clicks`	`FLOAT64`	Clicks on the company page associated with the ad.
`conversion_value_in_local_currency`	`FLOAT64`	Conversion value in the local currency.
`cost_in_local_currency`	`FLOAT64`	Cost of ad campaign in the local currency.
`cost_in_usd`	`FLOAT64`	Cost of ad campaign in USD.
`document_completions`	`FLOAT64`	Number of completions for document views.
`document_first_quartile_completions`	`FLOAT64`	Completions for first quartile of document views.
`document_midpoint_completions`	`FLOAT64`	Completions for midpoint of document views.
`document_third_quartile_completions`	`FLOAT64`	Completions for third quartile of document views.
`download_clicks`	`FLOAT64`	Clicks on download links in the ad.
`end_date`	`DATE`	End date of the ad analytics data.
`external_website_conversions`	`FLOAT64`	Conversions that lead to external websites.
`external_website_post_click_conversions`	`FLOAT64`	Post-click conversions on external websites.
`external_website_post_view_conversions`	`FLOAT64`	Post-view conversions on external websites.
`follows`	`FLOAT64`	Number of follows generated by the ad.
`full_screen_plays`	`FLOAT64`	Number of times videos were played in fullscreen mode.
`impressions`	`FLOAT64`	Total number of times the ad was displayed.
... and 75 more columns

Nested subtables

Repeating fields are split into their own tables, listed here with their column counts.

ad_impression_device_analytics__pivot_values (4 columns)

ad_member_company_analytics (100 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`action_clicks`	`FLOAT64`	The number of clicks on action buttons in the ad.
`ad_unit_clicks`	`FLOAT64`	The number of clicks on ad unit components.
`approximate_member_reach`	`FLOAT64`	An approximation of unique ad impressions.
`card_clicks`	`FLOAT64`	The number of clicks on interactive card elements.
`card_impressions`	`FLOAT64`	The number of times interactive cards were displayed.
`clicks`	`FLOAT64`	Total number of clicks on the ad.
`comment_likes`	`FLOAT64`	The count of likes on comments related to the ad.
`comments`	`FLOAT64`	The number of comments on the ad.
`company_page_clicks`	`FLOAT64`	Clicks on the company page associated with the ad.
`conversion_value_in_local_currency`	`FLOAT64`	Conversion value in the local currency.
`cost_in_local_currency`	`FLOAT64`	Cost of ad campaign in the local currency.
`cost_in_usd`	`FLOAT64`	Cost of ad campaign in USD.
`document_completions`	`FLOAT64`	Number of completions for document views.
`document_first_quartile_completions`	`FLOAT64`	Completions for first quartile of document views.
`document_midpoint_completions`	`FLOAT64`	Completions for midpoint of document views.
`document_third_quartile_completions`	`FLOAT64`	Completions for third quartile of document views.
`download_clicks`	`FLOAT64`	Clicks on download links in the ad.
`end_date`	`DATE`	End date of the ad analytics data.
`external_website_conversions`	`FLOAT64`	Conversions that lead to external websites.
`external_website_post_click_conversions`	`FLOAT64`	Post-click conversions on external websites.
`external_website_post_view_conversions`	`FLOAT64`	Post-view conversions on external websites.
`follows`	`FLOAT64`	Number of follows generated by the ad.
`full_screen_plays`	`FLOAT64`	Number of times videos were played in fullscreen mode.
`impressions`	`FLOAT64`	Total number of times the ad was displayed.
... and 75 more columns

Nested subtables

Repeating fields are split into their own tables, listed here with their column counts.

ad_member_company_analytics__pivot_values (4 columns)

ad_member_company_size_analytics (100 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`action_clicks`	`FLOAT64`	The number of clicks on action buttons in the ad.
`ad_unit_clicks`	`FLOAT64`	The number of clicks on ad unit components.
`approximate_member_reach`	`FLOAT64`	An approximation of unique ad impressions.
`card_clicks`	`FLOAT64`	The number of clicks on interactive card elements.
`card_impressions`	`FLOAT64`	The number of times interactive cards were displayed.
`clicks`	`FLOAT64`	Total number of clicks on the ad.
`comment_likes`	`FLOAT64`	The count of likes on comments related to the ad.
`comments`	`FLOAT64`	The number of comments on the ad.
`company_page_clicks`	`FLOAT64`	Clicks on the company page associated with the ad.
`conversion_value_in_local_currency`	`FLOAT64`	Conversion value in the local currency.
`cost_in_local_currency`	`FLOAT64`	Cost of ad campaign in the local currency.
`cost_in_usd`	`FLOAT64`	Cost of ad campaign in USD.
`document_completions`	`FLOAT64`	Number of completions for document views.
`document_first_quartile_completions`	`FLOAT64`	Completions for first quartile of document views.
`document_midpoint_completions`	`FLOAT64`	Completions for midpoint of document views.
`document_third_quartile_completions`	`FLOAT64`	Completions for third quartile of document views.
`download_clicks`	`FLOAT64`	Clicks on download links in the ad.
`end_date`	`DATE`	End date of the ad analytics data.
`external_website_conversions`	`FLOAT64`	Conversions that lead to external websites.
`external_website_post_click_conversions`	`FLOAT64`	Post-click conversions on external websites.
`external_website_post_view_conversions`	`FLOAT64`	Post-view conversions on external websites.
`follows`	`FLOAT64`	Number of follows generated by the ad.
`full_screen_plays`	`FLOAT64`	Number of times videos were played in fullscreen mode.
`impressions`	`FLOAT64`	Total number of times the ad was displayed.
... and 75 more columns

Nested subtables

Repeating fields are split into their own tables, listed here with their column counts.

ad_member_company_size_analytics__pivot_values (4 columns)

ad_member_country_analytics (100 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`action_clicks`	`FLOAT64`	The number of clicks on action buttons in the ad.
`ad_unit_clicks`	`FLOAT64`	The number of clicks on ad unit components.
`approximate_member_reach`	`FLOAT64`	An approximation of unique ad impressions.
`card_clicks`	`FLOAT64`	The number of clicks on interactive card elements.
`card_impressions`	`FLOAT64`	The number of times interactive cards were displayed.
`clicks`	`FLOAT64`	Total number of clicks on the ad.
`comment_likes`	`FLOAT64`	The count of likes on comments related to the ad.
`comments`	`FLOAT64`	The number of comments on the ad.
`company_page_clicks`	`FLOAT64`	Clicks on the company page associated with the ad.
`conversion_value_in_local_currency`	`FLOAT64`	Conversion value in the local currency.
`cost_in_local_currency`	`FLOAT64`	Cost of ad campaign in the local currency.
`cost_in_usd`	`FLOAT64`	Cost of ad campaign in USD.
`document_completions`	`FLOAT64`	Number of completions for document views.
`document_first_quartile_completions`	`FLOAT64`	Completions for first quartile of document views.
`document_midpoint_completions`	`FLOAT64`	Completions for midpoint of document views.
`document_third_quartile_completions`	`FLOAT64`	Completions for third quartile of document views.
`download_clicks`	`FLOAT64`	Clicks on download links in the ad.
`end_date`	`DATE`	End date of the ad analytics data.
`external_website_conversions`	`FLOAT64`	Conversions that lead to external websites.
`external_website_post_click_conversions`	`FLOAT64`	Post-click conversions on external websites.
`external_website_post_view_conversions`	`FLOAT64`	Post-view conversions on external websites.
`follows`	`FLOAT64`	Number of follows generated by the ad.
`full_screen_plays`	`FLOAT64`	Number of times videos were played in fullscreen mode.
`impressions`	`FLOAT64`	Total number of times the ad was displayed.
... and 75 more columns

Nested subtables

Repeating fields are split into their own tables, listed here with their column counts.

ad_member_country_analytics__pivot_values (4 columns)

ad_member_industry_analytics (100 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`action_clicks`	`FLOAT64`	The number of clicks on action buttons in the ad.
`ad_unit_clicks`	`FLOAT64`	The number of clicks on ad unit components.
`approximate_member_reach`	`FLOAT64`	An approximation of unique ad impressions.
`card_clicks`	`FLOAT64`	The number of clicks on interactive card elements.
`card_impressions`	`FLOAT64`	The number of times interactive cards were displayed.
`clicks`	`FLOAT64`	Total number of clicks on the ad.
`comment_likes`	`FLOAT64`	The count of likes on comments related to the ad.
`comments`	`FLOAT64`	The number of comments on the ad.
`company_page_clicks`	`FLOAT64`	Clicks on the company page associated with the ad.
`conversion_value_in_local_currency`	`FLOAT64`	Conversion value in the local currency.
`cost_in_local_currency`	`FLOAT64`	Cost of ad campaign in the local currency.
`cost_in_usd`	`FLOAT64`	Cost of ad campaign in USD.
`document_completions`	`FLOAT64`	Number of completions for document views.
`document_first_quartile_completions`	`FLOAT64`	Completions for first quartile of document views.
`document_midpoint_completions`	`FLOAT64`	Completions for midpoint of document views.
`document_third_quartile_completions`	`FLOAT64`	Completions for third quartile of document views.
`download_clicks`	`FLOAT64`	Clicks on download links in the ad.
`end_date`	`DATE`	End date of the ad analytics data.
`external_website_conversions`	`FLOAT64`	Conversions that lead to external websites.
`external_website_post_click_conversions`	`FLOAT64`	Post-click conversions on external websites.
`external_website_post_view_conversions`	`FLOAT64`	Post-view conversions on external websites.
`follows`	`FLOAT64`	Number of follows generated by the ad.
`full_screen_plays`	`FLOAT64`	Number of times videos were played in fullscreen mode.
`impressions`	`FLOAT64`	Total number of times the ad was displayed.
... and 75 more columns

Nested subtables

Repeating fields are split into their own tables, listed here with their column counts.

ad_member_industry_analytics__pivot_values (4 columns)

ad_member_job_function_analytics (100 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`action_clicks`	`FLOAT64`	The number of clicks on action buttons in the ad.
`ad_unit_clicks`	`FLOAT64`	The number of clicks on ad unit components.
`approximate_member_reach`	`FLOAT64`	An approximation of unique ad impressions.
`card_clicks`	`FLOAT64`	The number of clicks on interactive card elements.
`card_impressions`	`FLOAT64`	The number of times interactive cards were displayed.
`clicks`	`FLOAT64`	Total number of clicks on the ad.
`comment_likes`	`FLOAT64`	The count of likes on comments related to the ad.
`comments`	`FLOAT64`	The number of comments on the ad.
`company_page_clicks`	`FLOAT64`	Clicks on the company page associated with the ad.
`conversion_value_in_local_currency`	`FLOAT64`	Conversion value in the local currency.
`cost_in_local_currency`	`FLOAT64`	Cost of ad campaign in the local currency.
`cost_in_usd`	`FLOAT64`	Cost of ad campaign in USD.
`document_completions`	`FLOAT64`	Number of completions for document views.
`document_first_quartile_completions`	`FLOAT64`	Completions for first quartile of document views.
`document_midpoint_completions`	`FLOAT64`	Completions for midpoint of document views.
`document_third_quartile_completions`	`FLOAT64`	Completions for third quartile of document views.
`download_clicks`	`FLOAT64`	Clicks on download links in the ad.
`end_date`	`DATE`	End date of the ad analytics data.
`external_website_conversions`	`FLOAT64`	Conversions that lead to external websites.
`external_website_post_click_conversions`	`FLOAT64`	Post-click conversions on external websites.
`external_website_post_view_conversions`	`FLOAT64`	Post-view conversions on external websites.
`follows`	`FLOAT64`	Number of follows generated by the ad.
`full_screen_plays`	`FLOAT64`	Number of times videos were played in fullscreen mode.
`impressions`	`FLOAT64`	Total number of times the ad was displayed.
... and 75 more columns

Nested subtables

Repeating fields are split into their own tables, listed here with their column counts.

ad_member_job_function_analytics__pivot_values (4 columns)

ad_member_job_title_analytics (100 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`action_clicks`	`FLOAT64`	The number of clicks on action buttons in the ad.
`ad_unit_clicks`	`FLOAT64`	The number of clicks on ad unit components.
`approximate_member_reach`	`FLOAT64`	An approximation of unique ad impressions.
`card_clicks`	`FLOAT64`	The number of clicks on interactive card elements.
`card_impressions`	`FLOAT64`	The number of times interactive cards were displayed.
`clicks`	`FLOAT64`	Total number of clicks on the ad.
`comment_likes`	`FLOAT64`	The count of likes on comments related to the ad.
`comments`	`FLOAT64`	The number of comments on the ad.
`company_page_clicks`	`FLOAT64`	Clicks on the company page associated with the ad.
`conversion_value_in_local_currency`	`FLOAT64`	Conversion value in the local currency.
`cost_in_local_currency`	`FLOAT64`	Cost of ad campaign in the local currency.
`cost_in_usd`	`FLOAT64`	Cost of ad campaign in USD.
`document_completions`	`FLOAT64`	Number of completions for document views.
`document_first_quartile_completions`	`FLOAT64`	Completions for first quartile of document views.
`document_midpoint_completions`	`FLOAT64`	Completions for midpoint of document views.
`document_third_quartile_completions`	`FLOAT64`	Completions for third quartile of document views.
`download_clicks`	`FLOAT64`	Clicks on download links in the ad.
`end_date`	`DATE`	End date of the ad analytics data.
`external_website_conversions`	`FLOAT64`	Conversions that lead to external websites.
`external_website_post_click_conversions`	`FLOAT64`	Post-click conversions on external websites.
`external_website_post_view_conversions`	`FLOAT64`	Post-view conversions on external websites.
`follows`	`FLOAT64`	Number of follows generated by the ad.
`full_screen_plays`	`FLOAT64`	Number of times videos were played in fullscreen mode.
`impressions`	`FLOAT64`	Total number of times the ad was displayed.
... and 75 more columns

Nested subtables

Repeating fields are split into their own tables, listed here with their column counts.

ad_member_job_title_analytics__pivot_values (4 columns)

ad_member_region_analytics (100 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`action_clicks`	`FLOAT64`	The number of clicks on action buttons in the ad.
`ad_unit_clicks`	`FLOAT64`	The number of clicks on ad unit components.
`approximate_member_reach`	`FLOAT64`	An approximation of unique ad impressions.
`card_clicks`	`FLOAT64`	The number of clicks on interactive card elements.
`card_impressions`	`FLOAT64`	The number of times interactive cards were displayed.
`clicks`	`FLOAT64`	Total number of clicks on the ad.
`comment_likes`	`FLOAT64`	The count of likes on comments related to the ad.
`comments`	`FLOAT64`	The number of comments on the ad.
`company_page_clicks`	`FLOAT64`	Clicks on the company page associated with the ad.
`conversion_value_in_local_currency`	`FLOAT64`	Conversion value in the local currency.
`cost_in_local_currency`	`FLOAT64`	Cost of ad campaign in the local currency.
`cost_in_usd`	`FLOAT64`	Cost of ad campaign in USD.
`document_completions`	`FLOAT64`	Number of completions for document views.
`document_first_quartile_completions`	`FLOAT64`	Completions for first quartile of document views.
`document_midpoint_completions`	`FLOAT64`	Completions for midpoint of document views.
`document_third_quartile_completions`	`FLOAT64`	Completions for third quartile of document views.
`download_clicks`	`FLOAT64`	Clicks on download links in the ad.
`end_date`	`DATE`	End date of the ad analytics data.
`external_website_conversions`	`FLOAT64`	Conversions that lead to external websites.
`external_website_post_click_conversions`	`FLOAT64`	Post-click conversions on external websites.
`external_website_post_view_conversions`	`FLOAT64`	Post-view conversions on external websites.
`follows`	`FLOAT64`	Number of follows generated by the ad.
`full_screen_plays`	`FLOAT64`	Number of times videos were played in fullscreen mode.
`impressions`	`FLOAT64`	Total number of times the ad was displayed.
... and 75 more columns

Nested subtables

Repeating fields are split into their own tables, listed here with their column counts.

ad_member_region_analytics__pivot_values (4 columns)

ad_member_seniority_analytics (100 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`action_clicks`	`FLOAT64`	The number of clicks on action buttons in the ad.
`ad_unit_clicks`	`FLOAT64`	The number of clicks on ad unit components.
`approximate_member_reach`	`FLOAT64`	An approximation of unique ad impressions.
`card_clicks`	`FLOAT64`	The number of clicks on interactive card elements.
`card_impressions`	`FLOAT64`	The number of times interactive cards were displayed.
`clicks`	`FLOAT64`	Total number of clicks on the ad.
`comment_likes`	`FLOAT64`	The count of likes on comments related to the ad.
`comments`	`FLOAT64`	The number of comments on the ad.
`company_page_clicks`	`FLOAT64`	Clicks on the company page associated with the ad.
`conversion_value_in_local_currency`	`FLOAT64`	Conversion value in the local currency.
`cost_in_local_currency`	`FLOAT64`	Cost of ad campaign in the local currency.
`cost_in_usd`	`FLOAT64`	Cost of ad campaign in USD.
`document_completions`	`FLOAT64`	Number of completions for document views.
`document_first_quartile_completions`	`FLOAT64`	Completions for first quartile of document views.
`document_midpoint_completions`	`FLOAT64`	Completions for midpoint of document views.
`document_third_quartile_completions`	`FLOAT64`	Completions for third quartile of document views.
`download_clicks`	`FLOAT64`	Clicks on download links in the ad.
`end_date`	`DATE`	End date of the ad analytics data.
`external_website_conversions`	`FLOAT64`	Conversions that lead to external websites.
`external_website_post_click_conversions`	`FLOAT64`	Post-click conversions on external websites.
`external_website_post_view_conversions`	`FLOAT64`	Post-view conversions on external websites.
`follows`	`FLOAT64`	Number of follows generated by the ad.
`full_screen_plays`	`FLOAT64`	Number of times videos were played in fullscreen mode.
`impressions`	`FLOAT64`	Total number of times the ad was displayed.
... and 75 more columns

Nested subtables

Repeating fields are split into their own tables, listed here with their column counts.

ad_member_seniority_analytics__pivot_values (4 columns)

campaign_groups (14 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`run_schedule__start`	`INT64`	The start date and time of the campaign group run schedule.
`run_schedule__end`	`INT64`	The end date and time of the campaign group run schedule.
`created`	`TIMESTAMP`	The date and time when the campaign group was created.
`last_modified`	`TIMESTAMP`	The date and time when the campaign group was last modified.
`name`	`STRING`	Name of the campaign group.
`test`	`BOOL`	Indicates if the campaign group is a test campaign.
`total_budget__amount`	`STRING`	The total budget amount.
`total_budget__currency_code`	`STRING`	The currency code of the total budget.
`backfilled`	`BOOL`	Indicates if the campaign group was backfilled.
`id`	`INT64`	Unique identifier for the campaign group.
`account`	`STRING`	The account associated with the campaign group.
`status`	`STRING`	Current status of the campaign group.
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Nested subtables

Repeating fields are split into their own tables, listed here with their column counts.

campaign_groups__serving_statuses (4 columns)
campaign_groups__allowed_campaign_types (4 columns)

campaigns (32 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`type`	`STRING`	The type of campaign.
`locale__country`	`STRING`	The country setting for the campaign.
`locale__language`	`STRING`	The language setting for the campaign.
`version__version_tag`	`STRING`	The version tag for the campaign.
`associated_entity`	`STRING`	The entity associated with the campaign.
`run_schedule__start`	`INT64`	The start date of the campaign schedule.
`run_schedule__end`	`INT64`	The end date of the campaign schedule.
`optimization_target_type`	`STRING`	The type of optimization target for the campaign.
`created`	`TIMESTAMP`	The date and time when the campaign was created.
`last_modified`	`TIMESTAMP`	The date and time when the campaign was last modified.
`campaign_group`	`STRING`	The group to which the campaign belongs.
`daily_budget__amount`	`STRING`	The daily budget amount for the campaign.
`daily_budget__currency_code`	`STRING`	The currency code for the daily budget amount.
`total_budget__amount`	`STRING`	The total budget amount.
`total_budget__currency_code`	`STRING`	The currency code for the total budget amount.
`unit_cost__amount`	`STRING`	The unit cost amount.
`unit_cost__currency_code`	`STRING`	The currency code for the unit cost amount.
`creative_selection`	`STRING`	Information about the creative selection for the campaign.
`cost_type`	`STRING`	The type of cost associated with the campaign.
`name`	`STRING`	The name of the campaign.
`offsite_delivery_enabled`	`BOOL`	Indicates if offsite delivery is enabled for the campaign.
`id`	`INT64`	The unique identifier of the campaign.
`audience_expansion_enabled`	`BOOL`	Indicates if audience expansion is enabled for this campaign.
`test`	`BOOL`	Indicates if the campaign is a test campaign.
... and 7 more columns

Nested subtables

Repeating fields are split into their own tables, listed here with their column counts.

campaigns__targeting_criteria__include__and (4 columns)
campaigns__targeting_criteria__include__and__values (4 columns)
campaigns__targeting_criteria__exclude__or (4 columns)
campaigns__targeting_criteria__exclude__or__values (4 columns)
campaigns__serving_statuses (4 columns)
campaigns__offsite_preferences__iab_categories__exclude (4 columns)
campaigns__offsite_preferences__publisher_restriction_files__include (4 columns)
campaigns__offsite_preferences__publisher_restriction_files__exclude (4 columns)

conversions (17 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`attribution_type`	`STRING`	The type of attribution for the conversion.
`account`	`STRING`	The account associated with the conversion data.
`created`	`INT64`	Timestamp of when the conversion was created.
`enabled`	`BOOL`	Flag indicating if the conversion tracking is enabled.
`id`	`INT64`	Unique identifier for the conversion.
`image_pixel_tag`	`STRING`	Pixel tag used for tracking the conversion.
`name`	`STRING`	Name of the conversion.
`type`	`STRING`	Type of conversion.
`latest_first_party_callback_at`	`INT64`	Timestamp of the latest first-party callback for the conversion.
`post_click_attribution_window_size`	`INT64`	Window size for post-click attribution.
`view_through_attribution_window_size`	`INT64`	Window size for view-through attribution.
`last_callback_at`	`INT64`	Timestamp of the last callback for the conversion.
`last_modified`	`INT64`	Timestamp of the last modification made to the conversion.
`value__amount`	`STRING`	Numeric value of the amount.
`value__currency_code`	`STRING`	Currency code of the value.
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Nested subtables

Repeating fields are split into their own tables, listed here with their column counts.

conversions__campaigns (4 columns)
conversions__associated_campaigns (4 columns)
conversions__url_match_rule_expression (4 columns)
conversions__url_rules (4 columns)

creatives (16 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`last_modified_at`	`INT64`	The timestamp when the creative was last modified.
`last_modified_by`	`STRING`	The user who last modified the creative.
`created_at`	`INT64`	The timestamp when the creative was created.
`is_test`	`BOOL`	Boolean indicating if the creative is a test creative.
`created_by`	`STRING`	The user who created the creative.
`review__status`	`STRING`	The current status of the creative review.
`name`	`STRING`	The name of the creative.
`is_serving`	`BOOL`	Boolean indicating if the creative is currently serving.
`campaign`	`STRING`	The campaign to which the creative belongs.
`id`	`STRING`	The unique identifier of the creative.
`intended_status`	`STRING`	The intended status of the creative.
`account`	`STRING`	The account associated with the creative.
`leadgen_call_to_action__destination`	`STRING`	The destination for the call-to-action.
`leadgen_call_to_action__label`	`STRING`	The label of the call-to-action.
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Nested subtables

Repeating fields are split into their own tables, listed here with their column counts.

creatives__serving_hold_reasons (4 columns)
creatives__review__rejection_reasons (4 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`id`	`INT64`	Numerical identifier for the form.
`name`	`STRING`	Name of the Lead Form provided by the owner.
`owner__sponsored_account`	`STRING`
`state`	`STRING`	Information about the current state of the Lead Form.
`created`	`INT64`	An epoch time corresponding to the creation of the form.
`last_modified`	`INT64`	An epoch time corresponding to the last modified of of the form.
`version_id`	`INT64`	The version ID of the form. This is a derived field and is generated on the server side.
`version_tag`	`STRING`	The number of times the form has been modified.
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Nested subtables

Repeating fields are split into their own tables, listed here with their column counts.

lead_forms__content__questions (10 columns)
lead_forms__hidden_fields (5 columns)

How the LinkedIn Ads sync works

After the first load, Kaivo keeps your BigQuery warehouse up to date for you. Where LinkedIn Ads supports it, each sync pulls only new and changed records so it stays fast; otherwise it refreshes the whole table. Every record keeps its original ID, so you won't get duplicate rows.

Frequently asked questions

How long does the initial sync take for LinkedIn Ads?

It depends on how much history is in your LinkedIn Ads account. Most initial syncs finish within minutes, while large accounts can take a few hours. After that, syncs only fetch new and changed records, so they're much faster.

Can I sync only some tables or columns?

Yes. You pick which tables to sync when you set up the connection and can change the selection later. Tables you don't select are never copied to your warehouse.

What happens when LinkedIn Ads's schema changes?

New fields are never added automatically. You choose which fields to sync, so data you haven't selected (sensitive personal data, for example) never lands in your warehouse. When a new field appears, it becomes available for you to add. What happens to removed or renamed fields depends on a table's sync mode: full-refresh tables always match what's currently in LinkedIn Ads, so dropped fields disappear, while incremental tables keep their existing columns and history, so an old field stays and newly added fields fill in over time.

Your data lives in your own Kaivo-managed BigQuery warehouse, so the most direct option is to delete or anonymise specific records right in BigQuery. If you delete data in LinkedIn Ads instead, full-refresh tables drop it on the next sync, while incremental tables keep it, so you would remove the row in BigQuery or ask us to run a full refresh. To remove everything, delete the LinkedIn Ads connector in Kaivo and all of its synced data is deleted with it.

Common use cases for LinkedIn Ads data

Campaign performance

Use ad_campaign_analytics to track impressions, clicks, spend, and conversions by campaign.

Lead generation

Analyse lead_forms and conversions to measure cost per lead and lead quality.

Cross-channel reporting

Combine LinkedIn Ads with your other ad platforms in BigQuery for one view.

Creative performance

Report on creative analytics to see which creatives perform best.

Use LinkedIn Ads data in your AI and BI tools

Once LinkedIn Ads data lands in your Kaivo-managed BigQuery warehouse, you can explore it with AI tools or any BI tool that connects to BigQuery. Here's how the most common destinations work with LinkedIn Ads data.

Claude

Use Kaivo's MCP server to give Claude secure, workspace-scoped access to your data. Setup guide →

Power BI

Microsoft's BI tool with a native BigQuery connector. Supports direct query and scheduled refresh. Setup guide →

Data Studio

Free Google BI tool with native BigQuery support. One-click connection to your Kaivo warehouse; great for SMB teams on Google Workspace. Setup guide →

Tableau

The premium analytics standard, with native BigQuery integration. Setup guide →

Google Sheets

Use Connected Sheets to query BigQuery directly from a spreadsheet, with no SQL. Setup guide →

Excel

Connect via Power Query's BigQuery connector. Setup guide →

Metabase

Open-source BI tool with strong BigQuery support. Setup guide →

See our pricing page for LinkedIn Ads connector pricing and plan details.

Google Ads: Sync Google Ads to BigQuery.
Custobar: Sync Custobar to BigQuery.
Google Search Console: Sync Google Search Console to BigQuery.
HubSpot: Sync HubSpot to BigQuery.
Adform: Sync Adform to BigQuery.
Amplitude: Sync Amplitude to BigQuery.

Was this helpful?

Still need help? Share an idea

What is the LinkedIn Ads connector

Getting started with the LinkedIn Ads connector

Authenticating LinkedIn Ads

Configuring the LinkedIn Ads connector

Tables and columns synced from LinkedIn Ads

Nested subtables

Nested subtables

Nested subtables

Nested subtables

Nested subtables

Nested subtables

Nested subtables

Nested subtables

Nested subtables

Nested subtables

Nested subtables

Nested subtables

Nested subtables

Nested subtables

Nested subtables

Nested subtables

Nested subtables

How the LinkedIn Ads sync works

Frequently asked questions

How long does the initial sync take for LinkedIn Ads?

Can I sync only some tables or columns?

What happens when LinkedIn Ads's schema changes?

How do I handle GDPR or data deletion requests?

Common use cases for LinkedIn Ads data

Campaign performance

Lead generation

Cross-channel reporting

Creative performance

Use LinkedIn Ads data in your AI and BI tools

Claude

Power BI

Data Studio

Tableau

Google Sheets

Excel

Metabase

Related connectors