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Easypromos connector

Set up the Easypromos connector in Kaivo: authentication, configuration, the 7 BigQuery tables it syncs, and answers to common questions.

Written By Lauri Raivio

Last updated 16 days ago

Kaivo is a fully managed data platform that syncs your Easypromos data into a Google BigQuery warehouse and keeps it up to date automatically. There is no pipeline to build and no infrastructure to run, so you can spend your time analysing your marketing and sales data instead of moving it.

What is the Easypromos connector

Sync your Easypromos data into BigQuery with Kaivo to analyse promotions, participation, and prizes.

CategoryMarketing & Sales
AuthenticationAPI key
SetupSelf-service

Getting started with the Easypromos connector

  1. Sign up for Kaivo and create a workspace.
  2. Connect your Easypromos account.
  3. Choose which tables to sync.
  4. Wait for the initial sync to finish.
  5. Query your data in BigQuery or your favourite AI or BI tool.

Authenticating Easypromos

Authenticate with your Bearer Token.

FieldDescription
Bearer Token

Your Easypromos API access token, sent as a Bearer token. Find it in your Easypromos account under the Utilities menu. REST API access requires a White Label or Corporate plan.

Tables and columns synced from Easypromos

Kaivo syncs 7 tables from Easypromos into a dedicated dataset in your BigQuery warehouse. Click any table to see its columns and types.

ColumnTypeDescription
_kaivo_idSTRINGPrimary key that uniquely identifies the row. Auto-generated by Kaivo.
idSTRING
nameSTRING
_kaivo_extracted_atTIMESTAMPTimestamp that shows when the row was extracted. Auto-generated by Kaivo.
ColumnTypeDescription
_kaivo_idSTRINGPrimary key that uniquely identifies the row. Auto-generated by Kaivo.
createdSTRING
idSTRING
ipSTRING
promotion_idSTRING
stage_idSTRING
user_agentSTRING
user_idSTRING
_kaivo_extracted_atTIMESTAMPTimestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: participations__data

ColumnTypeDescription
_kaivo_parent_idSTRINGForeign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
_kaivo_idSTRINGPrimary key that uniquely identifies the row. Auto-generated by Kaivo.
valueJSON
_kaivo_extracted_atTIMESTAMPTimestamp that shows when the row was extracted. Auto-generated by Kaivo.
ColumnTypeDescription
_kaivo_idSTRINGPrimary key that uniquely identifies the row. Auto-generated by Kaivo.
codeSTRING
createdSTRING
download_urlSTRING
idSTRING
participation_idSTRING
prize_type__descriptionSTRING
prize_type__assignation_typeSTRING
prize_type__idSTRING
prize_type__imageSTRING
prize_type__instructionsSTRING
prize_type__nameSTRING
prize_type__qtySTRING
prize_type__refSTRING
redeem_urlSTRING
stage_idSTRING
user__countrySTRING
user__createdSTRING
user__external_idSTRING
user__first_nameSTRING
user__idSTRING
user__languageSTRING
user__last_nameSTRING
user__meta_data__ipSTRING
user__meta_data__user_agentSTRING
user__meta_data__utm_mediumSTRING
user__nicknameSTRING
user__promotion_idSTRING
user__social_idSTRING
user__statusSTRING
user_idSTRING
_kaivo_extracted_atTIMESTAMPTimestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: prizes__user__custom_properties

ColumnTypeDescription
_kaivo_parent_idSTRINGForeign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
_kaivo_idSTRINGPrimary key that uniquely identifies the row. Auto-generated by Kaivo.
valueJSON
_kaivo_extracted_atTIMESTAMPTimestamp that shows when the row was extracted. Auto-generated by Kaivo.
ColumnTypeDescription
_kaivo_idSTRINGPrimary key that uniquely identifies the row. Auto-generated by Kaivo.
descriptionSTRING
createdSTRING
default_languageSTRING
end_dateSTRING
idSTRING
organizing_brand__idSTRING
organizing_brand__nameSTRING
promotion_typeSTRING
start_dateSTRING
statusSTRING
timezoneSTRING
titleSTRING
urlSTRING
_kaivo_extracted_atTIMESTAMPTimestamp that shows when the row was extracted. Auto-generated by Kaivo.
ColumnTypeDescription
_kaivo_idSTRINGPrimary key that uniquely identifies the row. Auto-generated by Kaivo.
_kaivo_extracted_atTIMESTAMPTimestamp that shows when the row was extracted. Auto-generated by Kaivo.
ColumnTypeDescription
_kaivo_idSTRINGPrimary key that uniquely identifies the row. Auto-generated by Kaivo.
typeSTRING
end_dateSTRING
idSTRING
nameSTRING
start_dateSTRING
visibleBOOL
_kaivo_extracted_atTIMESTAMPTimestamp that shows when the row was extracted. Auto-generated by Kaivo.
ColumnTypeDescription
_kaivo_idSTRINGPrimary key that uniquely identifies the row. Auto-generated by Kaivo.
countrySTRING
createdSTRING
emailSTRING
external_idSTRING
first_nameSTRING
idSTRING
languageSTRING
last_nameSTRING
login_typeSTRING
meta_data__ipSTRING
meta_data__legals__privacy_urlSTRING
meta_data__legals__terms_urlSTRING
meta_data__referral_urlSTRING
meta_data__user_agentSTRING
meta_data__utm_campaignSTRING
meta_data__utm_mediumSTRING
meta_data__utm_sourceSTRING
nicknameSTRING
promotion_idSTRING
statusSTRING
_kaivo_extracted_atTIMESTAMPTimestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: users__custom_properties

ColumnTypeDescription
_kaivo_parent_idSTRINGForeign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
_kaivo_idSTRINGPrimary key that uniquely identifies the row. Auto-generated by Kaivo.
valueJSON
_kaivo_extracted_atTIMESTAMPTimestamp that shows when the row was extracted. Auto-generated by Kaivo.

How the Easypromos sync works

After the first load, Kaivo keeps your BigQuery warehouse up to date for you. Where Easypromos supports it, each sync pulls only new and changed records so it stays fast; otherwise it refreshes the whole table. Every record keeps its original ID, so you won't get duplicate rows.

Frequently asked questions

How long does the initial sync take for Easypromos?

It depends on how much history is in your Easypromos account. Most initial syncs finish within minutes, while large accounts can take a few hours. After that, syncs only fetch new and changed records, so they're much faster.

Can I sync only some tables or columns?

Yes. You pick which tables to sync when you set up the connection and can change the selection later. Tables you don't select are never copied to your warehouse.

What happens when Easypromos's schema changes?

New fields are never added automatically. You choose which fields to sync, so data you haven't selected (sensitive personal data, for example) never lands in your warehouse. When a new field appears, it becomes available for you to add. What happens to removed or renamed fields depends on a table's sync mode: full-refresh tables always match what's currently in Easypromos, so dropped fields disappear, while incremental tables keep their existing columns and history, so an old field stays and newly added fields fill in over time.

How do I handle GDPR or data deletion requests?

Your data lives in your own Kaivo-managed BigQuery warehouse, so the most direct option is to delete or anonymise specific records right in BigQuery. If you delete data in Easypromos instead, full-refresh tables drop it on the next sync, while incremental tables keep it, so you would remove the row in BigQuery or ask us to run a full refresh. To remove everything, delete the Easypromos connector in Kaivo and all of its synced data is deleted with it.

Common use cases for Easypromos data

Participation tracking

Use participations to measure entries and engagement across promotions.

Promotion performance

Join promotions with participations to see which campaigns draw the most entries.

Prize and ranking view

Use prizes and rankings to manage winners and leaderboards.

Use Easypromos data in your AI and BI tools

Once Easypromos data lands in your Kaivo-managed BigQuery warehouse, you can explore it with AI tools or any BI tool that connects to BigQuery. Here's how the most common destinations work with Easypromos data.

Claude

Use Kaivo's MCP server to give Claude secure, workspace-scoped access to your data. Setup guide →

Power BI

Microsoft's BI tool with a native BigQuery connector. Supports direct query and scheduled refresh. Setup guide →

Data Studio

Free Google BI tool with native BigQuery support. One-click connection to your Kaivo warehouse; great for SMB teams on Google Workspace. Setup guide →

Tableau

The premium analytics standard, with native BigQuery integration. Setup guide →

Google Sheets

Use Connected Sheets to query BigQuery directly from a spreadsheet, with no SQL. Setup guide →

Excel

Connect via Power Query's BigQuery connector. Setup guide →

Metabase

Open-source BI tool with strong BigQuery support. Setup guide →

See our pricing page for Easypromos connector pricing and plan details.

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