Meta Marketing connector
Set up the Meta Marketing connector in Kaivo: authentication, configuration, the BigQuery tables it syncs, and answers to common questions.
Meta Marketing connector pricing, tier and credits on kaivo.io
Kaivo is a fully managed data platform that syncs your Meta Marketing data into a Google BigQuery warehouse and keeps it up to date automatically. There is no pipeline to build and no infrastructure to run, so you can spend your time analysing your marketing and sales data instead of moving it.
What is the Meta Marketing connector
Section titled “What is the Meta Marketing connector”Sync your Meta Marketing campaigns, ad sets, and insights into BigQuery with Kaivo to report Facebook and Instagram ad performance in one place.
| Category | Marketing & Sales |
|---|---|
| Authentication | OAuth |
| Setup | On request, contact us to enable it |
Getting started with the Meta Marketing connector
Section titled “Getting started with the Meta Marketing connector”- Sign up for Kaivo and create a workspace.
- Ask us to enable the Meta Marketing connector for your workspace. You can reach our team from the chat in the app.
- Choose which tables to sync.
- Wait for the initial sync to finish.
- Query your data in BigQuery or your favourite AI or BI tool.
Authenticating Meta Marketing
Section titled “Authenticating Meta Marketing”Connect by signing in to your Facebook Marketing account. Kaivo runs the connection for you, so you never share a password.
Configuring the Meta Marketing connector
Section titled “Configuring the Meta Marketing connector”When you set up the connector, you provide:
| Field | Description |
|---|---|
| Ad Account ID | |
| The Facebook Ad account ID to pull data from. The Ad account ID number is in the account dropdown menu or in your browser’s address bar of your Meta Ads Manager. See the docs for more information. |
| | Start Date |
Any data before this date will not be fetched.
|
Tables and columns synced from Meta Marketing
Section titled “Tables and columns synced from Meta Marketing”The streams and columns for this connector aren’t listed automatically yet.
How the Meta Marketing sync works
Section titled “How the Meta Marketing sync works”After the first load, Kaivo keeps your BigQuery warehouse up to date for you. Where Meta Marketing supports it, each sync pulls only new and changed records so it stays fast; otherwise it refreshes the whole table. Every record keeps its original ID, so you won’t get duplicate rows.
Frequently asked questions
Section titled “Frequently asked questions”How long does the initial sync take for Meta Marketing?
Section titled “How long does the initial sync take for Meta Marketing?”It depends on how much history is in your Meta Marketing account. Most initial syncs finish within minutes, while large accounts can take a few hours. After that, syncs only fetch new and changed records, so they’re much faster.
Can I sync only some tables or columns?
Section titled “Can I sync only some tables or columns?”Yes. You pick which tables to sync when you set up the connection and can change the selection later. Tables you don’t select are never copied to your warehouse.
What happens when Meta Marketing’s schema changes?
Section titled “What happens when Meta Marketing’s schema changes?”New fields are never added automatically. You choose which fields to sync, so data you haven’t selected (sensitive personal data, for example) never lands in your warehouse. When a new field appears, it becomes available for you to add. What happens to removed or renamed fields depends on a table’s sync mode: full-refresh tables always match what’s currently in Meta Marketing, so dropped fields disappear, while incremental tables keep their existing columns and history, so an old field stays and newly added fields fill in over time.
How do I handle GDPR or data deletion requests?
Section titled “How do I handle GDPR or data deletion requests?”Your data lives in your own Kaivo-managed BigQuery warehouse, so the most direct option is to delete or anonymise specific records right in BigQuery. If you delete data in Meta Marketing instead, full-refresh tables drop it on the next sync, while incremental tables keep it, so you would remove the row in BigQuery or ask us to run a full refresh. To remove everything, delete the Meta Marketing connector in Kaivo and all of its synced data is deleted with it.
Common use cases for Meta Marketing data
Section titled “Common use cases for Meta Marketing data”Campaign performance
Section titled “Campaign performance”Report spend, reach, and conversions by campaign and ad set over any period you choose.
Creative comparison
Section titled “Creative comparison”Compare creatives and placements to find which ones earn their spend.
Cross-channel spend
Section titled “Cross-channel spend”Put Meta spend next to your other ad platforms in one model for a full paid picture.
Audience breakdowns
Section titled “Audience breakdowns”Break insights down by audience and demographic to see who actually converts.
Use Meta Marketing data in your AI and BI tools
Section titled “Use Meta Marketing data in your AI and BI tools”Once Meta Marketing data lands in your Kaivo-managed BigQuery warehouse, you can explore it with AI tools or any BI tool that connects to BigQuery. Here’s how the most common destinations work with Meta Marketing data.
Claude
Section titled “Claude”Use Kaivo’s MCP server to give Claude secure, workspace-scoped access to your data. Setup guide →
Power BI
Section titled “Power BI”Microsoft’s BI tool with a native BigQuery connector. Supports direct query and scheduled refresh. Setup guide →
Data Studio
Section titled “Data Studio”Free Google BI tool with native BigQuery support. One-click connection to your Kaivo warehouse; great for SMB teams on Google Workspace. Setup guide →
Tableau
Section titled “Tableau”The premium analytics standard, with native BigQuery integration. Setup guide →
Google Sheets
Section titled “Google Sheets”Use Connected Sheets to query BigQuery directly from a spreadsheet, with no SQL. Setup guide →
Connect via Power Query’s BigQuery connector. Setup guide →
Metabase
Section titled “Metabase”Open-source BI tool with strong BigQuery support. Setup guide →
See our pricing page for Meta Marketing connector pricing and plan details.
Related connectors
Section titled “Related connectors”- Google Ads: Sync Google Ads to BigQuery.
- Custobar: Sync Custobar to BigQuery.
- Google Search Console: Sync Google Search Console to BigQuery.
- HubSpot: Sync HubSpot to BigQuery.
- Adform: Sync Adform to BigQuery.
- Amplitude: Sync Amplitude to BigQuery.