Amazon Ads connector

Set up the Amazon Ads connector in Kaivo: authentication, configuration, the 50 BigQuery tables it syncs, and answers to common questions.

Amazon Ads connector pricing, tier and credits on kaivo.io

Written by Lauri Raivio

Last updated 22 September 2026

Kaivo is a fully managed data platform that syncs your Amazon Ads data into a Google BigQuery warehouse and keeps it up to date automatically. There is no pipeline to build and no infrastructure to run, so you can spend your time analysing your marketing and sales data instead of moving it.

What is the Amazon Ads connector

Sync your Amazon Ads campaigns, ad groups, keywords, and reports into BigQuery with Kaivo to measure retail media spend and return.

Category	Marketing & Sales
Authentication	OAuth
Setup	On request, contact us to enable it

Getting started with the Amazon Ads connector

Sign up for Kaivo and create a workspace.
Ask us to enable the Amazon Ads connector for your workspace. You can reach our team from the chat in the app.
Choose which tables to sync.
Wait for the initial sync to finish.
Query your data in BigQuery or your favourite AI or BI tool.

Authenticating Amazon Ads

Connect by signing in to your Amazon Ads account. Kaivo runs the connection for you, so you never share a password.

Configuring the Amazon Ads connector

When you set up the connector, you provide:

Field	Description
Region
Region to pull data from (EU/NA/FE). See docs for more details.

| | Start Date |

Any data before this date will not be fetched.

| | Profile ID |

Profile ID you want to fetch data for. This connector supports only profiles with seller and vendor type, profiles with agency type will be ignored. See docs for more details. Note: If a Marketplace ID is also selected, the profile will be selected if it matches the Profile ID OR the Marketplace ID.

| | Marketplace ID |

Marketplace ID you want to fetch data for. Note: If a Profile ID is also selected, the profile will be selected if they match the Profile ID OR the Marketplace ID.

Tables and columns synced from Amazon Ads

Kaivo syncs 50 tables from Amazon Ads into a dedicated dataset in your BigQuery warehouse. Click any table to see its columns and types.

attribution_report_performance_adgroup (39 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`date`	`STRING`
`brand_name`	`STRING`
`marketplace`	`STRING`
`campaign_id`	`STRING`
`product_asin`	`STRING`
`product_conversion_type`	`STRING`
`advertiser_name`	`STRING`
`ad_group_id`	`STRING`
`creative_id`	`STRING`
`product_name`	`STRING`
`product_category`	`STRING`
`product_subcategory`	`STRING`
`product_group`	`STRING`
`publisher`	`STRING`
`click_throughs`	`STRING`
`attributed_detail_page_views_clicks14d`	`STRING`
`attributed_add_to_cart_clicks14d`	`STRING`
`attributed_purchases14d`	`STRING`
`units_sold14d`	`STRING`
`attributed_sales14d`	`STRING`
`attributed_total_detail_page_views_clicks14d`	`STRING`
`attributed_total_add_to_cart_clicks14d`	`STRING`
`attributed_total_purchases14d`	`STRING`
`total_units_sold14d`	`STRING`
… and 14 more columns

attribution_report_performance_campaign (39 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`date`	`STRING`
`brand_name`	`STRING`
`marketplace`	`STRING`
`campaign_id`	`STRING`
`product_asin`	`STRING`
`product_conversion_type`	`STRING`
`advertiser_name`	`STRING`
`ad_group_id`	`STRING`
`creative_id`	`STRING`
`product_name`	`STRING`
`product_category`	`STRING`
`product_subcategory`	`STRING`
`product_group`	`STRING`
`publisher`	`STRING`
`click_throughs`	`STRING`
`attributed_detail_page_views_clicks14d`	`STRING`
`attributed_add_to_cart_clicks14d`	`STRING`
`attributed_purchases14d`	`STRING`
`units_sold14d`	`STRING`
`attributed_sales14d`	`STRING`
`attributed_total_detail_page_views_clicks14d`	`STRING`
`attributed_total_add_to_cart_clicks14d`	`STRING`
`attributed_total_purchases14d`	`STRING`
`total_units_sold14d`	`STRING`
… and 14 more columns

attribution_report_performance_creative (39 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`date`	`STRING`
`brand_name`	`STRING`
`marketplace`	`STRING`
`campaign_id`	`STRING`
`product_asin`	`STRING`
`product_conversion_type`	`STRING`
`advertiser_name`	`STRING`
`ad_group_id`	`STRING`
`creative_id`	`STRING`
`product_name`	`STRING`
`product_category`	`STRING`
`product_subcategory`	`STRING`
`product_group`	`STRING`
`publisher`	`STRING`
`click_throughs`	`STRING`
`attributed_detail_page_views_clicks14d`	`STRING`
`attributed_add_to_cart_clicks14d`	`STRING`
`attributed_purchases14d`	`STRING`
`units_sold14d`	`STRING`
`attributed_sales14d`	`STRING`
`attributed_total_detail_page_views_clicks14d`	`STRING`
`attributed_total_add_to_cart_clicks14d`	`STRING`
`attributed_total_purchases14d`	`STRING`
`total_units_sold14d`	`STRING`
… and 14 more columns

attribution_report_products (39 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`date`	`STRING`
`brand_name`	`STRING`
`marketplace`	`STRING`
`campaign_id`	`STRING`
`product_asin`	`STRING`
`product_conversion_type`	`STRING`
`advertiser_name`	`STRING`
`ad_group_id`	`STRING`
`creative_id`	`STRING`
`product_name`	`STRING`
`product_category`	`STRING`
`product_subcategory`	`STRING`
`product_group`	`STRING`
`publisher`	`STRING`
`click_throughs`	`STRING`
`attributed_detail_page_views_clicks14d`	`STRING`
`attributed_add_to_cart_clicks14d`	`STRING`
`attributed_purchases14d`	`STRING`
`units_sold14d`	`STRING`
`attributed_sales14d`	`STRING`
`attributed_total_detail_page_views_clicks14d`	`STRING`
`attributed_total_add_to_cart_clicks14d`	`STRING`
`attributed_total_purchases14d`	`STRING`
`total_units_sold14d`	`STRING`
… and 14 more columns

portfolios (14 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`portfolio_id`	`INT64`
`name`	`STRING`
`budget__amount`	`FLOAT64`
`budget__currency_code`	`STRING`
`budget__policy`	`STRING`
`budget__start_date`	`STRING`
`budget__end_date`	`STRING`
`in_budget`	`BOOL`
`state`	`STRING`
`creation_date`	`INT64`
`last_updated_date`	`INT64`
`serving_status`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

profiles (13 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`profile_id`	`INT64`
`country_code`	`STRING`
`currency_code`	`STRING`
`daily_budget`	`FLOAT64`
`timezone`	`STRING`
`account_info__marketplace_string_id`	`STRING`
`account_info__id`	`STRING`
`account_info__type`	`STRING`
`account_info__name`	`STRING`
`account_info__sub_type`	`STRING`
`account_info__valid_payment_method`	`BOOL`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

sponsored_brands_ad_groups (6 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`campaign_id`	`STRING`
`ad_group_id`	`STRING`
`name`	`STRING`
`state`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

sponsored_brands_campaigns (13 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`campaign_id`	`STRING`
`name`	`STRING`
`budget`	`FLOAT64`
`budget_type`	`STRING`
`start_date`	`STRING`
`end_date`	`STRING`
`state`	`STRING`
`brand_entity_id`	`STRING`
`portfolio_id`	`STRING`
`product_location`	`STRING`
`cost_type`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Nested subtables

Repeating fields are split into their own tables, listed here with their column counts.

sponsored_brands_campaigns__smart_default (4 columns)

sponsored_brands_keywords (6 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`campaign_id`	`STRING`
`ad_group_id`	`STRING`
`name`	`STRING`
`state`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

sponsored_brands_v3_report_stream (20 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`profile_id`	`INT64`
`report_date`	`STRING`
`attribution_type`	`STRING`
`campaign_name`	`STRING`
`new_to_brand_sales14d`	`FLOAT64`
`orders14d`	`INT64`
`product_name`	`STRING`
`sales14d`	`FLOAT64`
`new_to_brand_purchases_percentage14d`	`FLOAT64`
`purchased_asin`	`STRING`
`new_to_brand_sales_percentage14d`	`FLOAT64`
`product_category`	`STRING`
`new_to_brand_purchases14d`	`INT64`
`new_to_brand_units_sold_percentage14d`	`FLOAT64`
`units_sold14d`	`INT64`
`ad_group_name`	`STRING`
`new_to_brand_units_sold14d`	`INT64`
`campaign_budget_currency_code`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

sponsored_brands_v3_report_stream_daily (21 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`date`	`STRING`
`profile_id`	`INT64`
`report_date`	`STRING`
`attribution_type`	`STRING`
`campaign_name`	`STRING`
`new_to_brand_sales14d`	`FLOAT64`
`orders14d`	`INT64`
`product_name`	`STRING`
`sales14d`	`FLOAT64`
`new_to_brand_purchases_percentage14d`	`FLOAT64`
`purchased_asin`	`STRING`
`new_to_brand_sales_percentage14d`	`FLOAT64`
`product_category`	`STRING`
`new_to_brand_purchases14d`	`INT64`
`new_to_brand_units_sold_percentage14d`	`FLOAT64`
`units_sold14d`	`INT64`
`ad_group_name`	`STRING`
`new_to_brand_units_sold14d`	`INT64`
`campaign_budget_currency_code`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

sponsored_display_ad_groups (10 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`name`	`STRING`
`campaign_id`	`FLOAT64`
`ad_group_id`	`FLOAT64`
`default_bid`	`FLOAT64`
`bid_optimization`	`STRING`
`state`	`STRING`
`tactic`	`STRING`
`creative_type`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

sponsored_display_adgroups_report_stream (68 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`profile_id`	`INT64`
`report_date`	`STRING`
`ad_group_id`	`INT64`
`add_to_cart`	`INT64`
`add_to_cart_clicks`	`INT64`
`add_to_cart_rate`	`FLOAT64`
`add_to_cart_views`	`INT64`
`ad_group_name`	`STRING`
`add_to_list`	`INT64`
`add_to_list_from_clicks`	`INT64`
`add_to_list_from_views`	`INT64`
`qualified_borrows`	`INT64`
`qualified_borrows_from_clicks`	`INT64`
`qualified_borrows_from_views`	`INT64`
`royalty_qualified_borrows`	`INT64`
`royalty_qualified_borrows_from_clicks`	`INT64`
`royalty_qualified_borrows_from_views`	`INT64`
`bid_optimization`	`STRING`
`branded_searches`	`INT64`
`branded_searches_clicks`	`INT64`
`branded_searches_views`	`INT64`
`branded_search_rate`	`FLOAT64`
`campaign_budget_currency_code`	`STRING`
`campaign_id`	`INT64`
… and 43 more columns

sponsored_display_adgroups_report_stream_daily (67 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`date`	`STRING`
`profile_id`	`INT64`
`report_date`	`STRING`
`ad_group_id`	`INT64`
`add_to_cart`	`INT64`
`add_to_cart_clicks`	`INT64`
`add_to_cart_rate`	`FLOAT64`
`add_to_cart_views`	`INT64`
`ad_group_name`	`STRING`
`add_to_list`	`INT64`
`add_to_list_from_clicks`	`INT64`
`add_to_list_from_views`	`INT64`
`qualified_borrows`	`INT64`
`qualified_borrows_from_clicks`	`INT64`
`qualified_borrows_from_views`	`INT64`
`royalty_qualified_borrows`	`INT64`
`royalty_qualified_borrows_from_clicks`	`INT64`
`royalty_qualified_borrows_from_views`	`INT64`
`bid_optimization`	`STRING`
`branded_searches`	`INT64`
`branded_searches_clicks`	`INT64`
`branded_searches_views`	`INT64`
`branded_search_rate`	`FLOAT64`
`campaign_budget_currency_code`	`STRING`
… and 42 more columns

sponsored_display_asins_report_stream (29 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`profile_id`	`INT64`
`report_date`	`STRING`
`promoted_asin`	`STRING`
`ad_group_id`	`INT64`
`ad_group_name`	`STRING`
`asin_brand_halo`	`STRING`
`add_to_list`	`INT64`
`add_to_list_from_clicks`	`INT64`
`qualified_borrows_from_clicks`	`INT64`
`royalty_qualified_borrows_from_clicks`	`INT64`
`add_to_list_from_views`	`INT64`
`qualified_borrows`	`INT64`
`qualified_borrows_from_views`	`INT64`
`royalty_qualified_borrows`	`INT64`
`royalty_qualified_borrows_from_views`	`INT64`
`campaign_budget_currency_code`	`STRING`
`campaign_id`	`INT64`
`campaign_name`	`STRING`
`conversions_brand_halo`	`INT64`
`conversions_brand_halo_clicks`	`INT64`
`end_date`	`STRING`
`promoted_sku`	`STRING`
`sales_brand_halo`	`INT64`
`sales_brand_halo_clicks`	`INT64`
… and 4 more columns

sponsored_display_asins_report_stream_daily (28 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`date`	`STRING`
`profile_id`	`INT64`
`report_date`	`STRING`
`promoted_asin`	`STRING`
`ad_group_id`	`INT64`
`ad_group_name`	`STRING`
`asin_brand_halo`	`STRING`
`add_to_list`	`INT64`
`add_to_list_from_clicks`	`INT64`
`qualified_borrows_from_clicks`	`INT64`
`royalty_qualified_borrows_from_clicks`	`INT64`
`add_to_list_from_views`	`INT64`
`qualified_borrows`	`INT64`
`qualified_borrows_from_views`	`INT64`
`royalty_qualified_borrows`	`INT64`
`royalty_qualified_borrows_from_views`	`INT64`
`campaign_budget_currency_code`	`STRING`
`campaign_id`	`INT64`
`campaign_name`	`STRING`
`conversions_brand_halo`	`INT64`
`conversions_brand_halo_clicks`	`INT64`
`promoted_sku`	`STRING`
`sales_brand_halo`	`INT64`
`sales_brand_halo_clicks`	`INT64`
… and 3 more columns

sponsored_display_budget_rules (22 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`rule_id`	`STRING`
`rule_status`	`STRING`
`rule_state`	`STRING`
`last_updated_date`	`FLOAT64`
`created_date`	`FLOAT64`
`rule_details__name`	`STRING`
`rule_details__rule_type`	`STRING`
`rule_details__duration__event_type_rule_duration__event_id`	`STRING`
`rule_details__duration__event_type_rule_duration__end_date`	`STRING`
`rule_details__duration__event_type_rule_duration__event_name`	`STRING`
`rule_details__duration__event_type_rule_duration__start_date`	`STRING`
`rule_details__duration__date_range_type_rule_duration__end_date`	`STRING`
`rule_details__duration__date_range_type_rule_duration__start_date`	`STRING`
`rule_details__budget_increase_by__type`	`STRING`
`rule_details__budget_increase_by__value`	`FLOAT64`
`rule_details__recurrence__type`	`STRING`
`rule_details__recurrence__threshold`	`FLOAT64`
`rule_details__performance_measure_condition__metric_name`	`STRING`
`rule_details__performance_measure_condition__comparison_operator`	`STRING`
`rule_details__performance_measure_condition__threshold`	`FLOAT64`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Nested subtables

Repeating fields are split into their own tables, listed here with their column counts.

sponsored_display_budget_rules__rule_details__recurrence__days_of_week (4 columns)
sponsored_display_budget_rules__rule_details__recurrence__intra_day_schedule (5 columns)

sponsored_display_campaigns (13 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`campaign_id`	`FLOAT64`
`name`	`STRING`
`budget_type`	`STRING`
`budget`	`FLOAT64`
`start_date`	`STRING`
`end_date`	`STRING`
`cost_type`	`STRING`
`state`	`STRING`
`portfolio_id`	`INT64`
`tactic`	`STRING`
`delivery_profile`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

sponsored_display_campaigns_report_stream (68 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`profile_id`	`INT64`
`report_date`	`STRING`
`campaign_id`	`INT64`
`add_to_cart`	`INT64`
`add_to_cart_clicks`	`INT64`
`add_to_cart_rate`	`FLOAT64`
`add_to_cart_views`	`INT64`
`add_to_list`	`INT64`
`add_to_list_from_clicks`	`INT64`
`add_to_list_from_views`	`INT64`
`qualified_borrows`	`INT64`
`qualified_borrows_from_clicks`	`INT64`
`qualified_borrows_from_views`	`INT64`
`royalty_qualified_borrows`	`INT64`
`royalty_qualified_borrows_from_clicks`	`INT64`
`royalty_qualified_borrows_from_views`	`INT64`
`branded_searches`	`INT64`
`branded_searches_clicks`	`INT64`
`branded_searches_views`	`INT64`
`branded_search_rate`	`FLOAT64`
`campaign_budget_currency_code`	`STRING`
`campaign_name`	`STRING`
`clicks`	`INT64`
`cost`	`FLOAT64`
… and 43 more columns

sponsored_display_campaigns_report_stream_daily (67 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`date`	`STRING`
`profile_id`	`INT64`
`report_date`	`STRING`
`campaign_id`	`INT64`
`add_to_cart`	`INT64`
`add_to_cart_clicks`	`INT64`
`add_to_cart_rate`	`FLOAT64`
`add_to_cart_views`	`INT64`
`add_to_list`	`INT64`
`add_to_list_from_clicks`	`INT64`
`add_to_list_from_views`	`INT64`
`qualified_borrows`	`INT64`
`qualified_borrows_from_clicks`	`INT64`
`qualified_borrows_from_views`	`INT64`
`royalty_qualified_borrows`	`INT64`
`royalty_qualified_borrows_from_clicks`	`INT64`
`royalty_qualified_borrows_from_views`	`INT64`
`branded_searches`	`INT64`
`branded_searches_clicks`	`INT64`
`branded_searches_views`	`INT64`
`branded_search_rate`	`FLOAT64`
`campaign_budget_currency_code`	`STRING`
`campaign_name`	`STRING`
`clicks`	`INT64`
… and 42 more columns

sponsored_display_creatives (6 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`ad_group_id`	`FLOAT64`
`creative_id`	`FLOAT64`
`creative_type`	`STRING`
`moderation_status`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

sponsored_display_product_ads (8 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`state`	`STRING`
`ad_id`	`FLOAT64`
`campaign_id`	`FLOAT64`
`ad_group_id`	`FLOAT64`
`asin`	`STRING`
`sku`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

sponsored_display_productads_report_stream (71 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`profile_id`	`INT64`
`report_date`	`STRING`
`ad_id`	`INT64`
`add_to_cart`	`INT64`
`add_to_cart_rate`	`FLOAT64`
`add_to_cart_views`	`INT64`
`add_to_cart_clicks`	`INT64`
`ad_group_id`	`INT64`
`ad_group_name`	`STRING`
`add_to_list`	`INT64`
`add_to_list_from_clicks`	`INT64`
`qualified_borrows`	`INT64`
`royalty_qualified_borrows`	`INT64`
`add_to_list_from_views`	`INT64`
`qualified_borrows_from_clicks`	`INT64`
`qualified_borrows_from_views`	`INT64`
`royalty_qualified_borrows_from_clicks`	`INT64`
`royalty_qualified_borrows_from_views`	`INT64`
`bid_optimization`	`STRING`
`branded_searches`	`INT64`
`branded_searches_clicks`	`INT64`
`branded_searches_views`	`INT64`
`branded_search_rate`	`FLOAT64`
`campaign_budget_currency_code`	`STRING`
… and 46 more columns

sponsored_display_productads_report_stream_daily (70 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`date`	`STRING`
`profile_id`	`INT64`
`report_date`	`STRING`
`ad_id`	`INT64`
`add_to_cart`	`INT64`
`add_to_cart_rate`	`FLOAT64`
`add_to_cart_views`	`INT64`
`add_to_cart_clicks`	`INT64`
`ad_group_id`	`INT64`
`ad_group_name`	`STRING`
`add_to_list`	`INT64`
`add_to_list_from_clicks`	`INT64`
`qualified_borrows`	`INT64`
`royalty_qualified_borrows`	`INT64`
`add_to_list_from_views`	`INT64`
`qualified_borrows_from_clicks`	`INT64`
`qualified_borrows_from_views`	`INT64`
`royalty_qualified_borrows_from_clicks`	`INT64`
`royalty_qualified_borrows_from_views`	`INT64`
`bid_optimization`	`STRING`
`branded_searches`	`INT64`
`branded_searches_clicks`	`INT64`
`branded_searches_views`	`INT64`
`branded_search_rate`	`FLOAT64`
… and 45 more columns

sponsored_display_targetings (8 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`target_id`	`FLOAT64`
`ad_group_id`	`FLOAT64`
`state`	`STRING`
`expression_type`	`STRING`
`bid`	`FLOAT64`
`campaign_id`	`FLOAT64`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Nested subtables

Repeating fields are split into their own tables, listed here with their column counts.

sponsored_display_targetings__expression (3 columns)
sponsored_display_targetings__resolved_expression (3 columns)

sponsored_display_targets_report_stream (63 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`profile_id`	`INT64`
`report_date`	`STRING`
`targeting_id`	`INT64`
`add_to_cart`	`INT64`
`add_to_cart_clicks`	`INT64`
`add_to_cart_rate`	`FLOAT64`
`add_to_cart_views`	`INT64`
`ad_group_id`	`INT64`
`ad_group_name`	`STRING`
`add_to_list`	`INT64`
`add_to_list_from_clicks`	`INT64`
`add_to_list_from_views`	`INT64`
`qualified_borrows`	`INT64`
`qualified_borrows_from_clicks`	`INT64`
`qualified_borrows_from_views`	`INT64`
`royalty_qualified_borrows`	`INT64`
`royalty_qualified_borrows_from_clicks`	`INT64`
`royalty_qualified_borrows_from_views`	`INT64`
`branded_searches`	`INT64`
`branded_searches_clicks`	`INT64`
`branded_searches_views`	`INT64`
`branded_search_rate`	`FLOAT64`
`campaign_budget_currency_code`	`STRING`
`campaign_id`	`INT64`
… and 38 more columns

sponsored_display_targets_report_stream_daily (61 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`profile_id`	`INT64`
`report_date`	`STRING`
`targeting_id`	`INT64`
`add_to_cart`	`INT64`
`add_to_cart_clicks`	`INT64`
`add_to_cart_rate`	`FLOAT64`
`add_to_cart_views`	`INT64`
`ad_group_id`	`INT64`
`ad_group_name`	`STRING`
`add_to_list`	`INT64`
`add_to_list_from_clicks`	`INT64`
`add_to_list_from_views`	`INT64`
`qualified_borrows`	`INT64`
`qualified_borrows_from_clicks`	`INT64`
`qualified_borrows_from_views`	`INT64`
`royalty_qualified_borrows`	`INT64`
`royalty_qualified_borrows_from_clicks`	`INT64`
`royalty_qualified_borrows_from_views`	`INT64`
`branded_searches`	`INT64`
`branded_searches_clicks`	`INT64`
`branded_searches_views`	`INT64`
`branded_search_rate`	`FLOAT64`
`campaign_budget_currency_code`	`STRING`
`campaign_id`	`INT64`
… and 36 more columns

sponsored_product_ad_group_bid_recommendations (5 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`ad_group_id`	`STRING`
`campaign_id`	`STRING`
`theme`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Nested subtables

Repeating fields are split into their own tables, listed here with their column counts.

sponsored_product_ad_group_bid_recommendations__bid_recommendations_for_targeting_expressions (3 columns)
sponsored_product_ad_group_bid_recommendations__bid_recommendations_for_targeting_expressions__bid_values (3 columns)

sponsored_product_ad_group_suggested_keywords (3 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`ad_group_id`	`INT64`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Nested subtables

Repeating fields are split into their own tables, listed here with their column counts.

sponsored_product_ad_group_suggested_keywords__suggested_keywords (5 columns)

sponsored_product_ad_groups (7 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`ad_group_id`	`STRING`
`name`	`STRING`
`campaign_id`	`STRING`
`default_bid`	`FLOAT64`
`state`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

sponsored_product_ads (9 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`ad_id`	`STRING`
`campaign_id`	`STRING`
`custom_text`	`STRING`
`asin`	`STRING`
`state`	`STRING`
`sku`	`STRING`
`ad_group_id`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

sponsored_product_campaign_negative_keywords (7 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`keyword_id`	`STRING`
`campaign_id`	`STRING`
`ad_group_id`	`FLOAT64`
`state`	`STRING`
`keyword_text`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

sponsored_product_campaigns (9 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`portfolio_id`	`STRING`
`campaign_id`	`STRING`
`name`	`STRING`
`targeting_type`	`STRING`
`state`	`STRING`
`start_date`	`STRING`
`end_date`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

sponsored_product_keywords (8 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`keyword_id`	`STRING`
`campaign_id`	`STRING`
`ad_group_id`	`STRING`
`state`	`STRING`
`keyword_text`	`STRING`
`native_language_locale`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

sponsored_product_negative_keywords (8 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`keyword_id`	`STRING`
`campaign_id`	`STRING`
`ad_group_id`	`STRING`
`state`	`STRING`
`keyword_text`	`STRING`
`native_language_locale`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

sponsored_product_targetings (8 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`target_id`	`STRING`
`campaign_id`	`STRING`
`expression_type`	`STRING`
`state`	`STRING`
`bid`	`FLOAT64`
`ad_group_id`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Nested subtables

Repeating fields are split into their own tables, listed here with their column counts.

sponsored_product_targetings__expression (3 columns)
sponsored_product_targetings__resolved_expression (3 columns)

sponsored_products_adgroups_report_stream (35 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`profile_id`	`INT64`
`report_date`	`STRING`
`ad_group_id`	`INT64`
`campaign_name`	`STRING`
`campaign_id`	`INT64`
`ad_group_name`	`STRING`
`impressions`	`INT64`
`clicks`	`INT64`
`cost`	`FLOAT64`
`purchases1d`	`INT64`
`purchases7d`	`INT64`
`purchases14d`	`INT64`
`purchases30d`	`INT64`
`purchases_same_sku1d`	`INT64`
`purchases_same_sku7d`	`INT64`
`purchases_same_sku14d`	`INT64`
`purchases_same_sku30d`	`INT64`
`units_sold_clicks1d`	`INT64`
`units_sold_clicks7d`	`INT64`
`units_sold_clicks14d`	`INT64`
`units_sold_clicks30d`	`INT64`
`sales1d`	`FLOAT64`
`sales7d`	`FLOAT64`
`sales14d`	`FLOAT64`
… and 10 more columns

sponsored_products_adgroups_report_stream_daily (36 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`date`	`STRING`
`profile_id`	`INT64`
`report_date`	`STRING`
`ad_group_id`	`INT64`
`campaign_name`	`STRING`
`campaign_id`	`INT64`
`ad_group_name`	`STRING`
`impressions`	`INT64`
`clicks`	`INT64`
`cost`	`FLOAT64`
`purchases1d`	`INT64`
`purchases7d`	`INT64`
`purchases14d`	`INT64`
`purchases30d`	`INT64`
`purchases_same_sku1d`	`INT64`
`purchases_same_sku7d`	`INT64`
`purchases_same_sku14d`	`INT64`
`purchases_same_sku30d`	`INT64`
`units_sold_clicks1d`	`INT64`
`units_sold_clicks7d`	`INT64`
`units_sold_clicks14d`	`INT64`
`units_sold_clicks30d`	`INT64`
`sales1d`	`FLOAT64`
`sales7d`	`FLOAT64`
… and 11 more columns

sponsored_products_asins_keywords_report_stream (27 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`profile_id`	`INT64`
`report_date`	`STRING`
`advertised_asin`	`STRING`
`campaign_name`	`STRING`
`campaign_id`	`INT64`
`ad_group_name`	`STRING`
`ad_group_id`	`INT64`
`keyword_id`	`INT64`
`keyword`	`STRING`
`purchased_asin`	`STRING`
`advertised_sku`	`STRING`
`campaign_budget_currency_code`	`STRING`
`match_type`	`STRING`
`units_sold_clicks1d`	`INT64`
`units_sold_clicks7d`	`INT64`
`units_sold_clicks14d`	`INT64`
`units_sold_clicks30d`	`INT64`
`units_sold_other_sku1d`	`INT64`
`units_sold_other_sku7d`	`INT64`
`units_sold_other_sku14d`	`INT64`
`units_sold_other_sku30d`	`INT64`
`sales_other_sku1d`	`FLOAT64`
`sales_other_sku7d`	`FLOAT64`
`sales_other_sku14d`	`FLOAT64`
… and 2 more columns

sponsored_products_asins_keywords_report_stream_daily (28 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`date`	`STRING`
`profile_id`	`INT64`
`report_date`	`STRING`
`advertised_asin`	`STRING`
`campaign_name`	`STRING`
`campaign_id`	`INT64`
`ad_group_name`	`STRING`
`ad_group_id`	`INT64`
`keyword_id`	`INT64`
`keyword`	`STRING`
`purchased_asin`	`STRING`
`advertised_sku`	`STRING`
`campaign_budget_currency_code`	`STRING`
`match_type`	`STRING`
`units_sold_clicks1d`	`INT64`
`units_sold_clicks7d`	`INT64`
`units_sold_clicks14d`	`INT64`
`units_sold_clicks30d`	`INT64`
`units_sold_other_sku1d`	`INT64`
`units_sold_other_sku7d`	`INT64`
`units_sold_other_sku14d`	`INT64`
`units_sold_other_sku30d`	`INT64`
`sales_other_sku1d`	`FLOAT64`
`sales_other_sku7d`	`FLOAT64`
… and 3 more columns

sponsored_products_asins_targets_report_stream (28 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`profile_id`	`INT64`
`report_date`	`STRING`
`advertised_asin`	`STRING`
`campaign_name`	`STRING`
`campaign_id`	`INT64`
`ad_group_name`	`STRING`
`ad_group_id`	`INT64`
`purchased_asin`	`STRING`
`advertised_sku`	`STRING`
`campaign_budget_currency_code`	`STRING`
`match_type`	`STRING`
`units_sold_clicks1d`	`INT64`
`units_sold_clicks7d`	`INT64`
`units_sold_clicks14d`	`INT64`
`units_sold_clicks30d`	`INT64`
`units_sold_other_sku1d`	`INT64`
`units_sold_other_sku7d`	`INT64`
`units_sold_other_sku14d`	`INT64`
`units_sold_other_sku30d`	`INT64`
`sales_other_sku1d`	`FLOAT64`
`sales_other_sku7d`	`FLOAT64`
`sales_other_sku14d`	`FLOAT64`
`sales_other_sku30d`	`FLOAT64`
`keyword_id`	`INT64`
… and 3 more columns

sponsored_products_asins_targets_report_stream_daily (29 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`date`	`STRING`
`profile_id`	`INT64`
`report_date`	`STRING`
`advertised_asin`	`STRING`
`campaign_name`	`STRING`
`campaign_id`	`INT64`
`ad_group_name`	`STRING`
`ad_group_id`	`INT64`
`purchased_asin`	`STRING`
`advertised_sku`	`STRING`
`campaign_budget_currency_code`	`STRING`
`match_type`	`STRING`
`units_sold_clicks1d`	`INT64`
`units_sold_clicks7d`	`INT64`
`units_sold_clicks14d`	`INT64`
`units_sold_clicks30d`	`INT64`
`units_sold_other_sku1d`	`INT64`
`units_sold_other_sku7d`	`INT64`
`units_sold_other_sku14d`	`INT64`
`units_sold_other_sku30d`	`INT64`
`sales_other_sku1d`	`FLOAT64`
`sales_other_sku7d`	`FLOAT64`
`sales_other_sku14d`	`FLOAT64`
`sales_other_sku30d`	`FLOAT64`
… and 4 more columns

sponsored_products_campaigns_report_stream (38 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`profile_id`	`INT64`
`report_date`	`STRING`
`campaign_id`	`INT64`
`campaign_name`	`STRING`
`campaign_status`	`STRING`
`campaign_budget_amount`	`FLOAT64`
`campaign_rule_based_budget_amount`	`FLOAT64`
`campaign_applicable_budget_rule_id`	`STRING`
`campaign_applicable_budget_rule_name`	`STRING`
`impressions`	`INT64`
`clicks`	`INT64`
`cost`	`FLOAT64`
`purchases1d`	`INT64`
`purchases7d`	`INT64`
`purchases14d`	`INT64`
`purchases30d`	`INT64`
`purchases_same_sku1d`	`INT64`
`purchases_same_sku7d`	`INT64`
`purchases_same_sku14d`	`INT64`
`purchases_same_sku30d`	`INT64`
`units_sold_clicks1d`	`INT64`
`units_sold_clicks7d`	`INT64`
`units_sold_clicks14d`	`INT64`
`units_sold_clicks30d`	`INT64`
… and 13 more columns

sponsored_products_campaigns_report_stream_daily (39 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`date`	`STRING`
`profile_id`	`INT64`
`report_date`	`STRING`
`campaign_id`	`INT64`
`campaign_name`	`STRING`
`campaign_status`	`STRING`
`campaign_budget_amount`	`FLOAT64`
`campaign_rule_based_budget_amount`	`FLOAT64`
`campaign_applicable_budget_rule_id`	`STRING`
`campaign_applicable_budget_rule_name`	`STRING`
`impressions`	`INT64`
`clicks`	`INT64`
`cost`	`FLOAT64`
`purchases1d`	`INT64`
`purchases7d`	`INT64`
`purchases14d`	`INT64`
`purchases30d`	`INT64`
`purchases_same_sku1d`	`INT64`
`purchases_same_sku7d`	`INT64`
`purchases_same_sku14d`	`INT64`
`purchases_same_sku30d`	`INT64`
`units_sold_clicks1d`	`INT64`
`units_sold_clicks7d`	`INT64`
`units_sold_clicks14d`	`INT64`
… and 14 more columns

sponsored_products_keywords_report_stream (38 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`profile_id`	`INT64`
`report_date`	`STRING`
`keyword_id`	`INT64`
`campaign_name`	`STRING`
`campaign_id`	`INT64`
`ad_group_name`	`STRING`
`ad_group_id`	`INT64`
`keyword`	`STRING`
`match_type`	`STRING`
`impressions`	`INT64`
`clicks`	`INT64`
`cost`	`FLOAT64`
`purchases1d`	`INT64`
`purchases7d`	`INT64`
`purchases14d`	`INT64`
`purchases30d`	`INT64`
`purchases_same_sku1d`	`INT64`
`purchases_same_sku7d`	`INT64`
`purchases_same_sku14d`	`INT64`
`purchases_same_sku30d`	`INT64`
`units_sold_clicks1d`	`INT64`
`units_sold_clicks7d`	`INT64`
`units_sold_clicks14d`	`INT64`
`units_sold_clicks30d`	`INT64`
… and 13 more columns

sponsored_products_keywords_report_stream_daily (39 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`date`	`STRING`
`profile_id`	`INT64`
`report_date`	`STRING`
`keyword_id`	`INT64`
`campaign_name`	`STRING`
`campaign_id`	`INT64`
`ad_group_name`	`STRING`
`ad_group_id`	`INT64`
`keyword`	`STRING`
`match_type`	`STRING`
`impressions`	`INT64`
`clicks`	`INT64`
`cost`	`FLOAT64`
`purchases1d`	`INT64`
`purchases7d`	`INT64`
`purchases14d`	`INT64`
`purchases30d`	`INT64`
`purchases_same_sku1d`	`INT64`
`purchases_same_sku7d`	`INT64`
`purchases_same_sku14d`	`INT64`
`purchases_same_sku30d`	`INT64`
`units_sold_clicks1d`	`INT64`
`units_sold_clicks7d`	`INT64`
`units_sold_clicks14d`	`INT64`
… and 14 more columns

sponsored_products_productads_report_stream (38 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`profile_id`	`INT64`
`report_date`	`STRING`
`ad_id`	`INT64`
`campaign_name`	`STRING`
`campaign_id`	`INT64`
`ad_group_name`	`STRING`
`ad_group_id`	`INT64`
`impressions`	`INT64`
`clicks`	`INT64`
`cost`	`FLOAT64`
`campaign_budget_currency_code`	`STRING`
`advertised_asin`	`STRING`
`purchases1d`	`INT64`
`purchases7d`	`INT64`
`purchases14d`	`INT64`
`purchases30d`	`INT64`
`purchases_same_sku1d`	`INT64`
`purchases_same_sku7d`	`INT64`
`purchases_same_sku14d`	`INT64`
`purchases_same_sku30d`	`INT64`
`units_sold_clicks1d`	`INT64`
`units_sold_clicks7d`	`INT64`
`units_sold_clicks14d`	`INT64`
`units_sold_clicks30d`	`INT64`
… and 13 more columns

sponsored_products_productads_report_stream_daily (39 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`date`	`STRING`
`profile_id`	`INT64`
`report_date`	`STRING`
`ad_id`	`INT64`
`campaign_name`	`STRING`
`campaign_id`	`INT64`
`ad_group_name`	`STRING`
`ad_group_id`	`INT64`
`impressions`	`INT64`
`clicks`	`INT64`
`cost`	`FLOAT64`
`campaign_budget_currency_code`	`STRING`
`advertised_asin`	`STRING`
`purchases1d`	`INT64`
`purchases7d`	`INT64`
`purchases14d`	`INT64`
`purchases30d`	`INT64`
`purchases_same_sku1d`	`INT64`
`purchases_same_sku7d`	`INT64`
`purchases_same_sku14d`	`INT64`
`purchases_same_sku30d`	`INT64`
`units_sold_clicks1d`	`INT64`
`units_sold_clicks7d`	`INT64`
`units_sold_clicks14d`	`INT64`
… and 14 more columns

sponsored_products_targets_report_stream (39 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`profile_id`	`INT64`
`report_date`	`STRING`
`keyword_id`	`INT64`
`campaign_name`	`STRING`
`campaign_id`	`INT64`
`ad_group_name`	`STRING`
`ad_group_id`	`INT64`
`keyword`	`STRING`
`targeting`	`STRING`
`keyword_type`	`STRING`
`impressions`	`INT64`
`clicks`	`INT64`
`cost`	`FLOAT64`
`purchases1d`	`INT64`
`purchases7d`	`INT64`
`purchases14d`	`INT64`
`purchases30d`	`INT64`
`purchases_same_sku1d`	`INT64`
`purchases_same_sku7d`	`INT64`
`purchases_same_sku14d`	`INT64`
`purchases_same_sku30d`	`INT64`
`units_sold_clicks1d`	`INT64`
`units_sold_clicks7d`	`INT64`
`units_sold_clicks14d`	`INT64`
… and 14 more columns

sponsored_products_targets_report_stream_daily (40 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`date`	`STRING`
`profile_id`	`INT64`
`report_date`	`STRING`
`keyword_id`	`INT64`
`campaign_name`	`STRING`
`campaign_id`	`INT64`
`ad_group_name`	`STRING`
`ad_group_id`	`INT64`
`keyword`	`STRING`
`targeting`	`STRING`
`keyword_type`	`STRING`
`impressions`	`INT64`
`clicks`	`INT64`
`cost`	`FLOAT64`
`purchases1d`	`INT64`
`purchases7d`	`INT64`
`purchases14d`	`INT64`
`purchases30d`	`INT64`
`purchases_same_sku1d`	`INT64`
`purchases_same_sku7d`	`INT64`
`purchases_same_sku14d`	`INT64`
`purchases_same_sku30d`	`INT64`
`units_sold_clicks1d`	`INT64`
`units_sold_clicks7d`	`INT64`
… and 15 more columns

How the Amazon Ads sync works

After the first load, Kaivo keeps your BigQuery warehouse up to date for you. Where Amazon Ads supports it, each sync pulls only new and changed records so it stays fast; otherwise it refreshes the whole table. Every record keeps its original ID, so you won’t get duplicate rows.

Frequently asked questions

How long does the initial sync take for Amazon Ads?

It depends on how much history is in your Amazon Ads account. Most initial syncs finish within minutes, while large accounts can take a few hours. After that, syncs only fetch new and changed records, so they’re much faster.

Can I sync only some tables or columns?

Yes. You pick which tables to sync when you set up the connection and can change the selection later. Tables you don’t select are never copied to your warehouse.

What happens when Amazon Ads’s schema changes?

New fields are never added automatically. You choose which fields to sync, so data you haven’t selected (sensitive personal data, for example) never lands in your warehouse. When a new field appears, it becomes available for you to add. What happens to removed or renamed fields depends on a table’s sync mode: full-refresh tables always match what’s currently in Amazon Ads, so dropped fields disappear, while incremental tables keep their existing columns and history, so an old field stays and newly added fields fill in over time.

Your data lives in your own Kaivo-managed BigQuery warehouse, so the most direct option is to delete or anonymise specific records right in BigQuery. If you delete data in Amazon Ads instead, full-refresh tables drop it on the next sync, while incremental tables keep it, so you would remove the row in BigQuery or ask us to run a full refresh. To remove everything, delete the Amazon Ads connector in Kaivo and all of its synced data is deleted with it.

Common use cases for Amazon Ads data

Campaign performance

Compare spend and sales across sponsored_product_campaigns, sponsored_brands_campaigns, and sponsored_display_campaigns.

Keyword efficiency

Use sponsored_product_keywords with the report streams to find terms that spend without converting.

Budget pacing

Track portfolios and budget rules to see how each profile is pacing against its budget.

True ACoS

Join Amazon Ads spend with your order data in BigQuery to get advertising cost of sale by product.

Use Amazon Ads data in your AI and BI tools

Once Amazon Ads data lands in your Kaivo-managed BigQuery warehouse, you can explore it with AI tools or any BI tool that connects to BigQuery. Here’s how the most common destinations work with Amazon Ads data.

Claude

Use Kaivo’s MCP server to give Claude secure, workspace-scoped access to your data. Setup guide →

Power BI

Microsoft’s BI tool with a native BigQuery connector. Supports direct query and scheduled refresh. Setup guide →

Data Studio

Free Google BI tool with native BigQuery support. One-click connection to your Kaivo warehouse; great for SMB teams on Google Workspace. Setup guide →

Tableau

The premium analytics standard, with native BigQuery integration. Setup guide →

Google Sheets

Use Connected Sheets to query BigQuery directly from a spreadsheet, with no SQL. Setup guide →

Excel

Connect via Power Query’s BigQuery connector. Setup guide →

Metabase

Open-source BI tool with strong BigQuery support. Setup guide →

See our pricing page for Amazon Ads connector pricing and plan details.

Google Ads: Sync Google Ads to BigQuery.
Custobar: Sync Custobar to BigQuery.
Google Search Console: Sync Google Search Console to BigQuery.
HubSpot: Sync HubSpot to BigQuery.
Adform: Sync Adform to BigQuery.
Amplitude: Sync Amplitude to BigQuery.

Amazon Ads connector

What is the Amazon Ads connector

Getting started with the Amazon Ads connector

Authenticating Amazon Ads

Configuring the Amazon Ads connector

Tables and columns synced from Amazon Ads

Nested subtables

Nested subtables

Nested subtables

Nested subtables

Nested subtables

Nested subtables

How the Amazon Ads sync works

Frequently asked questions

How long does the initial sync take for Amazon Ads?

Can I sync only some tables or columns?

What happens when Amazon Ads’s schema changes?

How do I handle GDPR or data deletion requests?

Common use cases for Amazon Ads data

Campaign performance

Keyword efficiency

Budget pacing

True ACoS

Use Amazon Ads data in your AI and BI tools

Claude

Power BI

Data Studio

Tableau

Google Sheets

Excel

Metabase

Related connectors