TikTok Marketing connector

Kaivo is a fully managed data platform that syncs your TikTok Marketing data into a Google BigQuery warehouse and keeps it up to date automatically. There is no pipeline to build and no infrastructure to run, so you can spend your time analysing your marketing and sales data instead of moving it.

What is the TikTok Marketing connector

Sync your TikTok Marketing campaigns, ads, and daily reports into BigQuery with Kaivo to measure social ad performance across accounts.

Category	Marketing & Sales
Authentication	OAuth
Setup	On request, contact us to enable it

Getting started with the TikTok Marketing connector

1. Sign up for Kaivo and create a workspace.
2. Ask us to enable the TikTok Marketing connector for your workspace. You can reach our team from the chat in the app.
3. Choose which tables to sync.
4. Wait for the initial sync to finish.
5. Query your data in BigQuery or your favourite AI or BI tool.

Authenticating TikTok Marketing

Connect by signing in to your TikTok Marketing account. Kaivo runs the connection for you, so you never share a password.

Configuring the TikTok Marketing connector

When you set up the connector, you provide:

Field	Description
Ad Account ID
Enter an Ad Account ID to fetch data related to a specific account. To get the ID, log in to TikTok Ads Manager, click on your account name in the top right corner to reveal a dropdown menu, and get the number accompanied by the name.

| | Start Date |

Any data before this date will not be fetched.

| | Include Deleted Data in Reports and Ads, Ad Groups and Campaign streams. | |

Tables and columns synced from TikTok Marketing

Kaivo syncs 40 tables from TikTok Marketing into a dedicated dataset in your BigQuery warehouse. Click any table to see its columns and types.

ad_group_audience_reports_by_country_daily (60 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
advertiser_id	INT64	Unique identifier for the advertiser
adgroup_id	INT64	Unique identifier for the ad group
campaign_id	INT64	Unique identifier for the campaign
ad_id	INT64	Unique identifier for the ad
stat_time_day	TIMESTAMP	Day timestamp for the statistics
stat_time_hour	TIMESTAMP	Hour timestamp for the statistics
country_code	STRING	Country code of the target audience
platform	STRING	Platform where the ad is displayed
gender	STRING	Gender of the target audience
… and 50 more columns

ad_group_audience_reports_by_platform_daily (60 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
advertiser_id	INT64	Unique identifier for the advertiser
adgroup_id	INT64	Unique identifier for the ad group
campaign_id	INT64	Unique identifier for the campaign
ad_id	INT64	Unique identifier for the ad
stat_time_day	TIMESTAMP	Day timestamp for the statistics
stat_time_hour	TIMESTAMP	Hour timestamp for the statistics
country_code	STRING	Country code of the target audience
platform	STRING	Platform where the ad is displayed
gender	STRING	Gender of the target audience
… and 50 more columns

ad_group_audience_reports_daily (60 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
advertiser_id	INT64	Unique identifier for the advertiser
adgroup_id	INT64	Unique identifier for the ad group
campaign_id	INT64	Unique identifier for the campaign
ad_id	INT64	Unique identifier for the ad
stat_time_day	TIMESTAMP	Day timestamp for the statistics
stat_time_hour	TIMESTAMP	Hour timestamp for the statistics
country_code	STRING	Country code of the target audience
platform	STRING	Platform where the ad is displayed
gender	STRING	Gender of the target audience
… and 50 more columns

ad_groups (81 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
adgroup_id	INT64	The unique identifier of the ad group
campaign_id	INT64	The unique identifier of the campaign
advertiser_id	INT64	The unique identifier of the advertiser
adgroup_name	STRING	The name of the ad group
placement_type	STRING	The type of ad placement
inventory_filter_enabled	BOOL	Flag indicating if inventory filter is enabled
comment_disabled	BOOL	Flag indicating if comments are disabled
app_id	INT64	The unique identifier of the app
promotion_type	STRING	The type of promotion
… and 71 more columns

Nested subtables

Repeating fields are split into their own tables, listed here with their column counts.

• ad_groups__placements (4 columns)
• ad_groups__audience_ids (4 columns)
• ad_groups__excluded_audience_ids (4 columns)
• ad_groups__location_ids (4 columns)
• ad_groups__interest_category_ids (4 columns)
• ad_groups__interest_keyword_ids (4 columns)
• ad_groups__age_groups (4 columns)
• ad_groups__languages (4 columns)
• ad_groups__operating_systems (4 columns)
• ad_groups__network_types (4 columns)
• ad_groups__device_price_ranges (4 columns)
• ad_groups__device_model_ids (4 columns)
• ad_groups__carrier_ids (4 columns)
• ad_groups__carriers (4 columns)
• ad_groups__blocked_pangle_app_ids (4 columns)
• ad_groups__action_category_ids (4 columns)
• ad_groups__video_actions (4 columns)
• ad_groups__included_pangle_audience_package_ids (4 columns)
• ad_groups__excluded_pangle_audience_package_ids (4 columns)
• ad_groups__included_custom_actions (3 columns)
• ad_groups__excluded_custom_actions (3 columns)
• ad_groups__split_test_adgroup_ids (4 columns)
• ad_groups__actions (5 columns)
• ad_groups__actions__action_category_ids (4 columns)
• ad_groups__actions__video_user_actions (4 columns)
• ad_groups__targeting_expansion__expansion_types (4 columns)
• ad_groups__schedule_infos (3 columns)
• ad_groups__category_exclusion_ids (4 columns)
• ad_groups__contextual_tag_ids (4 columns)
• ad_groups__household_income (4 columns)
• ad_groups__isp_ids (4 columns)
• ad_groups__zipcode_ids (4 columns)

ad_groups_reports_by_country_daily (94 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
stat_time_day	TIMESTAMP	The date for which the statistical data is recorded.
stat_time_hour	TIMESTAMP	The hour of the day for which the statistical data is recorded.
campaign_id	INT64	The unique identifier for a marketing campaign.
adgroup_id	INT64	The unique identifier for an ad group.
ad_id	INT64	The unique identifier for an advertisement.
advertiser_id	INT64	The unique identifier for an advertiser.
country_code	STRING	Country code of the target audience
metrics__campaign_name	STRING	The name of the marketing campaign.
metrics__campaign_id	INT64	The unique identifier for a marketing campaign within the metrics level.
… and 84 more columns

ad_groups_reports_by_country_hourly (94 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
stat_time_day	TIMESTAMP	The date for which the statistical data is recorded.
stat_time_hour	TIMESTAMP	The hour of the day for which the statistical data is recorded.
campaign_id	INT64	The unique identifier for a marketing campaign.
adgroup_id	INT64	The unique identifier for an ad group.
ad_id	INT64	The unique identifier for an advertisement.
advertiser_id	INT64	The unique identifier for an advertiser.
country_code	STRING	Country code of the target audience
metrics__campaign_name	STRING	The name of the marketing campaign.
metrics__campaign_id	INT64	The unique identifier for a marketing campaign within the metrics level.
… and 84 more columns

ad_groups_reports_daily (95 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
stat_time_day	TIMESTAMP	The date for which the statistical data is recorded.
stat_time_hour	TIMESTAMP	The hour of the day for which the statistical data is recorded.
campaign_id	INT64	The unique identifier for a marketing campaign.
adgroup_id	INT64	The unique identifier for an ad group.
ad_id	INT64	The unique identifier for an advertisement.
advertiser_id	INT64	The unique identifier for an advertiser.
metrics__campaign_name	STRING	The name of the marketing campaign.
metrics__campaign_id	INT64	The unique identifier for a marketing campaign within the metrics level.
metrics__adgroup_name	STRING	The name of the ad group.
… and 85 more columns

ad_groups_reports_hourly (95 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
stat_time_day	TIMESTAMP	The date for which the statistical data is recorded.
stat_time_hour	TIMESTAMP	The hour of the day for which the statistical data is recorded.
campaign_id	INT64	The unique identifier for a marketing campaign.
adgroup_id	INT64	The unique identifier for an ad group.
ad_id	INT64	The unique identifier for an advertisement.
advertiser_id	INT64	The unique identifier for an advertiser.
metrics__campaign_name	STRING	The name of the marketing campaign.
metrics__campaign_id	INT64	The unique identifier for a marketing campaign within the metrics level.
metrics__adgroup_name	STRING	The name of the ad group.
… and 85 more columns

ad_groups_reports_lifetime (95 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
stat_time_day	TIMESTAMP	The date for which the statistical data is recorded.
stat_time_hour	TIMESTAMP	The hour of the day for which the statistical data is recorded.
campaign_id	INT64	The unique identifier for a marketing campaign.
adgroup_id	INT64	The unique identifier for an ad group.
ad_id	INT64	The unique identifier for an advertisement.
advertiser_id	INT64	The unique identifier for an advertiser.
metrics__campaign_name	STRING	The name of the marketing campaign.
metrics__campaign_id	INT64	The unique identifier for a marketing campaign within the metrics level.
metrics__adgroup_name	STRING	The name of the ad group.
… and 85 more columns

ads (77 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
advertiser_id	INT64	The unique identifier of the advertiser
campaign_id	INT64	The unique identifier of the campaign
campaign_name	STRING	The name of the campaign
adgroup_id	INT64	The unique identifier of the ad group
adgroup_name	STRING	The name of the ad group
ad_id	INT64	The unique identifier of the ad
ad_name	STRING	The name of the ad
tracking_app_id	STRING	The unique identifier of the tracking app
call_to_action	STRING	The call-to-action text for the ad
… and 67 more columns

Nested subtables

Repeating fields are split into their own tables, listed here with their column counts.

• ads__tracking_offline_event_set_ids (4 columns)
• ads__image_ids (4 columns)
• ads__ad_texts (4 columns)
• ads__landing_page_urls (4 columns)
• ads__utm_params (5 columns)
• ads__item_group_ids (4 columns)
• ads__sku_ids (4 columns)

ads_audience_reports_by_country_daily (60 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
advertiser_id	INT64	Unique identifier for the advertiser
adgroup_id	INT64	Unique identifier for the ad group
campaign_id	INT64	Unique identifier for the campaign
ad_id	INT64	Unique identifier for the ad
stat_time_day	TIMESTAMP	Day timestamp for the statistics
stat_time_hour	TIMESTAMP	Hour timestamp for the statistics
country_code	STRING	Country code of the target audience
platform	STRING	Platform where the ad is displayed
gender	STRING	Gender of the target audience
… and 50 more columns

ads_audience_reports_by_platform_daily (60 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
advertiser_id	INT64	Unique identifier for the advertiser
adgroup_id	INT64	Unique identifier for the ad group
campaign_id	INT64	Unique identifier for the campaign
ad_id	INT64	Unique identifier for the ad
stat_time_day	TIMESTAMP	Day timestamp for the statistics
stat_time_hour	TIMESTAMP	Hour timestamp for the statistics
country_code	STRING	Country code of the target audience
platform	STRING	Platform where the ad is displayed
gender	STRING	Gender of the target audience
… and 50 more columns

ads_audience_reports_by_province_daily (60 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
advertiser_id	INT64	Unique identifier for the advertiser
adgroup_id	INT64	Unique identifier for the ad group
campaign_id	INT64	Unique identifier for the campaign
ad_id	INT64	Unique identifier for the ad
stat_time_day	TIMESTAMP	Day timestamp for the statistics
stat_time_hour	TIMESTAMP	Hour timestamp for the statistics
country_code	STRING	Country code of the target audience
platform	STRING	Platform where the ad is displayed
gender	STRING	Gender of the target audience
… and 50 more columns

ads_audience_reports_daily (60 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
advertiser_id	INT64	Unique identifier for the advertiser
adgroup_id	INT64	Unique identifier for the ad group
campaign_id	INT64	Unique identifier for the campaign
ad_id	INT64	Unique identifier for the ad
stat_time_day	TIMESTAMP	Day timestamp for the statistics
stat_time_hour	TIMESTAMP	Hour timestamp for the statistics
country_code	STRING	Country code of the target audience
platform	STRING	Platform where the ad is displayed
gender	STRING	Gender of the target audience
… and 50 more columns

ads_reports_by_country_daily (94 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
stat_time_day	TIMESTAMP	The date for which the statistical data is recorded.
stat_time_hour	TIMESTAMP	The hour of the day for which the statistical data is recorded.
campaign_id	INT64	The unique identifier for a marketing campaign.
adgroup_id	INT64	The unique identifier for an ad group.
ad_id	INT64	The unique identifier for an advertisement.
advertiser_id	INT64	The unique identifier for an advertiser.
country_code	STRING	Country code of the target audience
metrics__campaign_name	STRING	The name of the marketing campaign.
metrics__campaign_id	INT64	The unique identifier for a marketing campaign within the metrics level.
… and 84 more columns

ads_reports_by_country_hourly (94 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
stat_time_day	TIMESTAMP	The date for which the statistical data is recorded.
stat_time_hour	TIMESTAMP	The hour of the day for which the statistical data is recorded.
campaign_id	INT64	The unique identifier for a marketing campaign.
adgroup_id	INT64	The unique identifier for an ad group.
ad_id	INT64	The unique identifier for an advertisement.
advertiser_id	INT64	The unique identifier for an advertiser.
country_code	STRING	Country code of the target audience
metrics__campaign_name	STRING	The name of the marketing campaign.
metrics__campaign_id	INT64	The unique identifier for a marketing campaign within the metrics level.
… and 84 more columns

ads_reports_daily (95 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
stat_time_day	TIMESTAMP	The date for which the statistical data is recorded.
stat_time_hour	TIMESTAMP	The hour of the day for which the statistical data is recorded.
campaign_id	INT64	The unique identifier for a marketing campaign.
adgroup_id	INT64	The unique identifier for an ad group.
ad_id	INT64	The unique identifier for an advertisement.
advertiser_id	INT64	The unique identifier for an advertiser.
metrics__campaign_name	STRING	The name of the marketing campaign.
metrics__campaign_id	INT64	The unique identifier for a marketing campaign within the metrics level.
metrics__adgroup_name	STRING	The name of the ad group.
… and 85 more columns

ads_reports_hourly (95 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
stat_time_day	TIMESTAMP	The date for which the statistical data is recorded.
stat_time_hour	TIMESTAMP	The hour of the day for which the statistical data is recorded.
campaign_id	INT64	The unique identifier for a marketing campaign.
adgroup_id	INT64	The unique identifier for an ad group.
ad_id	INT64	The unique identifier for an advertisement.
advertiser_id	INT64	The unique identifier for an advertiser.
metrics__campaign_name	STRING	The name of the marketing campaign.
metrics__campaign_id	INT64	The unique identifier for a marketing campaign within the metrics level.
metrics__adgroup_name	STRING	The name of the ad group.
… and 85 more columns

ads_reports_lifetime (95 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
stat_time_day	TIMESTAMP	The date for which the statistical data is recorded.
stat_time_hour	TIMESTAMP	The hour of the day for which the statistical data is recorded.
campaign_id	INT64	The unique identifier for a marketing campaign.
adgroup_id	INT64	The unique identifier for an ad group.
ad_id	INT64	The unique identifier for an advertisement.
advertiser_id	INT64	The unique identifier for an advertiser.
metrics__campaign_name	STRING	The name of the marketing campaign.
metrics__campaign_id	INT64	The unique identifier for a marketing campaign within the metrics level.
metrics__adgroup_name	STRING	The name of the ad group.
… and 85 more columns

advertiser_ids (4 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
advertiser_id	STRING	The unique identifier for each advertiser in the TikTok marketing platform.
advertiser_name	STRING	The name of the advertiser registered in the TikTok marketing platform.
_kaivo_extracted_at	TIMESTAMP	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

advertisers (31 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
advertiser_id	INT64	Unique identifier for the advertiser.
name	STRING	The name of the advertiser or company.
address	STRING	The physical address of the advertiser.
company	STRING	The name of the company associated with the advertiser.
contacter	STRING	The contact person for the advertiser.
country	STRING	The country where the advertiser is located.
currency	STRING	The currency used for transactions in the account.
description	STRING	A brief description or bio of the advertiser or company.
email	STRING	The email address associated with the advertiser.
… and 21 more columns

advertisers_audience_reports_by_country_daily (60 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
advertiser_id	INT64	Unique identifier for the advertiser
adgroup_id	INT64	Unique identifier for the ad group
campaign_id	INT64	Unique identifier for the campaign
ad_id	INT64	Unique identifier for the ad
stat_time_day	TIMESTAMP	Day timestamp for the statistics
stat_time_hour	TIMESTAMP	Hour timestamp for the statistics
country_code	STRING	Country code of the target audience
platform	STRING	Platform where the ad is displayed
gender	STRING	Gender of the target audience
… and 50 more columns

advertisers_audience_reports_by_platform_daily (60 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
advertiser_id	INT64	Unique identifier for the advertiser
adgroup_id	INT64	Unique identifier for the ad group
campaign_id	INT64	Unique identifier for the campaign
ad_id	INT64	Unique identifier for the ad
stat_time_day	TIMESTAMP	Day timestamp for the statistics
stat_time_hour	TIMESTAMP	Hour timestamp for the statistics
country_code	STRING	Country code of the target audience
platform	STRING	Platform where the ad is displayed
gender	STRING	Gender of the target audience
… and 50 more columns

advertisers_audience_reports_daily (60 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
advertiser_id	INT64	Unique identifier for the advertiser
adgroup_id	INT64	Unique identifier for the ad group
campaign_id	INT64	Unique identifier for the campaign
ad_id	INT64	Unique identifier for the ad
stat_time_day	TIMESTAMP	Day timestamp for the statistics
stat_time_hour	TIMESTAMP	Hour timestamp for the statistics
country_code	STRING	Country code of the target audience
platform	STRING	Platform where the ad is displayed
gender	STRING	Gender of the target audience
… and 50 more columns

advertisers_audience_reports_lifetime (60 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
advertiser_id	INT64	Unique identifier for the advertiser
adgroup_id	INT64	Unique identifier for the ad group
campaign_id	INT64	Unique identifier for the campaign
ad_id	INT64	Unique identifier for the ad
stat_time_day	TIMESTAMP	Day timestamp for the statistics
stat_time_hour	TIMESTAMP	Hour timestamp for the statistics
country_code	STRING	Country code of the target audience
platform	STRING	Platform where the ad is displayed
gender	STRING	Gender of the target audience
… and 50 more columns

advertisers_reports_daily (95 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
stat_time_day	TIMESTAMP	The date for which the statistical data is recorded.
stat_time_hour	TIMESTAMP	The hour of the day for which the statistical data is recorded.
campaign_id	INT64	The unique identifier for a marketing campaign.
adgroup_id	INT64	The unique identifier for an ad group.
ad_id	INT64	The unique identifier for an advertisement.
advertiser_id	INT64	The unique identifier for an advertiser.
metrics__campaign_name	STRING	The name of the marketing campaign.
metrics__campaign_id	INT64	The unique identifier for a marketing campaign within the metrics level.
metrics__adgroup_name	STRING	The name of the ad group.
… and 85 more columns

advertisers_reports_hourly (95 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
stat_time_day	TIMESTAMP	The date for which the statistical data is recorded.
stat_time_hour	TIMESTAMP	The hour of the day for which the statistical data is recorded.
campaign_id	INT64	The unique identifier for a marketing campaign.
adgroup_id	INT64	The unique identifier for an ad group.
ad_id	INT64	The unique identifier for an advertisement.
advertiser_id	INT64	The unique identifier for an advertiser.
metrics__campaign_name	STRING	The name of the marketing campaign.
metrics__campaign_id	INT64	The unique identifier for a marketing campaign within the metrics level.
metrics__adgroup_name	STRING	The name of the ad group.
… and 85 more columns

advertisers_reports_lifetime (95 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
stat_time_day	TIMESTAMP	The date for which the statistical data is recorded.
stat_time_hour	TIMESTAMP	The hour of the day for which the statistical data is recorded.
campaign_id	INT64	The unique identifier for a marketing campaign.
adgroup_id	INT64	The unique identifier for an ad group.
ad_id	INT64	The unique identifier for an advertisement.
advertiser_id	INT64	The unique identifier for an advertiser.
metrics__campaign_name	STRING	The name of the marketing campaign.
metrics__campaign_id	INT64	The unique identifier for a marketing campaign within the metrics level.
metrics__adgroup_name	STRING	The name of the ad group.
… and 85 more columns

audiences (13 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
shared	BOOL	Flag indicating if the audience is shared with others
is_creator	BOOL	Flag indicating if the audience creator is the user
audience_id	STRING	Unique identifier for the audience
cover_num	INT64	Number of audience members covered
create_time	TIMESTAMP	Timestamp indicating when the audience was created
is_valid	BOOL	Flag indicating if the audience data is valid
is_expiring	BOOL	Flag indicating if the audience data is expiring soon
expired_time	TIMESTAMP	Timestamp indicating when the audience data expires
name	STRING	Name of the audience
… and 3 more columns

campaigns (25 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
campaign_id	INT64	The unique identifier of the campaign
campaign_name	STRING	Name of the campaign for easy identification
campaign_type	STRING	Type of campaign (e.g., awareness, conversion)
advertiser_id	INT64	The unique identifier of the advertiser associated with the campaign
budget	FLOAT64	Total budget allocated for the campaign
budget_mode	STRING	Mode in which the budget is being managed (e.g., daily, lifetime)
secondary_status	STRING	Additional status information of the campaign
operation_status	STRING	Current operational status of the campaign (e.g., active, paused)
objective	STRING	The objective or goal of the campaign
… and 15 more columns

campaigns_audience_reports_by_country_daily (60 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
advertiser_id	INT64	Unique identifier for the advertiser
adgroup_id	INT64	Unique identifier for the ad group
campaign_id	INT64	Unique identifier for the campaign
ad_id	INT64	Unique identifier for the ad
stat_time_day	TIMESTAMP	Day timestamp for the statistics
stat_time_hour	TIMESTAMP	Hour timestamp for the statistics
country_code	STRING	Country code of the target audience
platform	STRING	Platform where the ad is displayed
gender	STRING	Gender of the target audience
… and 50 more columns

campaigns_audience_reports_by_platform_daily (60 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
advertiser_id	INT64	Unique identifier for the advertiser
adgroup_id	INT64	Unique identifier for the ad group
campaign_id	INT64	Unique identifier for the campaign
ad_id	INT64	Unique identifier for the ad
stat_time_day	TIMESTAMP	Day timestamp for the statistics
stat_time_hour	TIMESTAMP	Hour timestamp for the statistics
country_code	STRING	Country code of the target audience
platform	STRING	Platform where the ad is displayed
gender	STRING	Gender of the target audience
… and 50 more columns

campaigns_audience_reports_daily (60 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
advertiser_id	INT64	Unique identifier for the advertiser
adgroup_id	INT64	Unique identifier for the ad group
campaign_id	INT64	Unique identifier for the campaign
ad_id	INT64	Unique identifier for the ad
stat_time_day	TIMESTAMP	Day timestamp for the statistics
stat_time_hour	TIMESTAMP	Hour timestamp for the statistics
country_code	STRING	Country code of the target audience
platform	STRING	Platform where the ad is displayed
gender	STRING	Gender of the target audience
… and 50 more columns

campaigns_reports_daily (95 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
stat_time_day	TIMESTAMP	The date for which the statistical data is recorded.
stat_time_hour	TIMESTAMP	The hour of the day for which the statistical data is recorded.
campaign_id	INT64	The unique identifier for a marketing campaign.
adgroup_id	INT64	The unique identifier for an ad group.
ad_id	INT64	The unique identifier for an advertisement.
advertiser_id	INT64	The unique identifier for an advertiser.
metrics__campaign_name	STRING	The name of the marketing campaign.
metrics__campaign_id	INT64	The unique identifier for a marketing campaign within the metrics level.
metrics__adgroup_name	STRING	The name of the ad group.
… and 85 more columns

campaigns_reports_hourly (95 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
stat_time_day	TIMESTAMP	The date for which the statistical data is recorded.
stat_time_hour	TIMESTAMP	The hour of the day for which the statistical data is recorded.
campaign_id	INT64	The unique identifier for a marketing campaign.
adgroup_id	INT64	The unique identifier for an ad group.
ad_id	INT64	The unique identifier for an advertisement.
advertiser_id	INT64	The unique identifier for an advertiser.
metrics__campaign_name	STRING	The name of the marketing campaign.
metrics__campaign_id	INT64	The unique identifier for a marketing campaign within the metrics level.
metrics__adgroup_name	STRING	The name of the ad group.
… and 85 more columns

campaigns_reports_lifetime (95 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
stat_time_day	TIMESTAMP	The date for which the statistical data is recorded.
stat_time_hour	TIMESTAMP	The hour of the day for which the statistical data is recorded.
campaign_id	INT64	The unique identifier for a marketing campaign.
adgroup_id	INT64	The unique identifier for an ad group.
ad_id	INT64	The unique identifier for an advertisement.
advertiser_id	INT64	The unique identifier for an advertiser.
metrics__campaign_name	STRING	The name of the marketing campaign.
metrics__campaign_id	INT64	The unique identifier for a marketing campaign within the metrics level.
metrics__adgroup_name	STRING	The name of the ad group.
… and 85 more columns

creative_assets_images (15 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
image_id	STRING	The unique identifier for the image.
format	STRING	The format type of the image file.
image_url	STRING	The URL to access the image.
height	INT64	The height dimension of the image.
width	INT64	The width dimension of the image.
signature	STRING	The signature of the image for security purposes.
size	INT64	The size of the image file.
material_id	STRING	The ID associated with the material of the image.
is_carousel_usable	BOOL	Flag indicating if the image can be used in a carousel.
… and 5 more columns

creative_assets_music (16 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
music_id	STRING	The unique identifier for the music asset.
material_id	STRING	The unique ID assigned to the music asset.
author	STRING	The author of the music asset.
liked	BOOL	The number of likes received by the music asset.
cover_url	STRING	The URL to the cover image associated with the music asset.
url	STRING	The URL to access or play the music asset.
duration	FLOAT64	The duration of the music asset in seconds.
style	STRING	The style or genre of the music asset.
signature	STRING	The digital signature associated with the music asset.
… and 6 more columns

Nested subtables

Repeating fields are split into their own tables, listed here with their column counts.

• creative_assets_music__sources (4 columns)

creative_assets_portfolios (5 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
creative_portfolio_id	STRING	The unique identifier for the creative portfolio.
creative_portfolio_type	STRING	The type of the creative portfolio, such as image, video, or carousel.
creative_portfolio_preview_url	STRING	The URL pointing to a preview image or video of the creative portfolio.
_kaivo_extracted_at	TIMESTAMP	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

creative_assets_videos (19 columns)

Column	Type	Description
_kaivo_id	STRING	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
video_id	STRING	ID of the video.
video_cover_url	STRING	URL for the cover image of the video.
format	STRING	Format of the video file.
preview_url	STRING	URL for previewing the video.
preview_url_expire_time	TIMESTAMP	Timestamp when the preview URL expires.
duration	FLOAT64	Duration of the video in seconds.
height	INT64	Height of the video in pixels.
width	INT64	Width of the video in pixels.
bit_rate	FLOAT64	The bitrate of the video.
… and 9 more columns

Nested subtables

Repeating fields are split into their own tables, listed here with their column counts.

• creative_assets_videos__allowed_placements (4 columns)

How the TikTok Marketing sync works

After the first load, Kaivo keeps your BigQuery warehouse up to date for you. Where TikTok Marketing supports it, each sync pulls only new and changed records so it stays fast; otherwise it refreshes the whole table. Every record keeps its original ID, so you won’t get duplicate rows.

Frequently asked questions

How long does the initial sync take for TikTok Marketing?

It depends on how much history is in your TikTok Marketing account. Most initial syncs finish within minutes, while large accounts can take a few hours. After that, syncs only fetch new and changed records, so they’re much faster.

Can I sync only some tables or columns?

Yes. You pick which tables to sync when you set up the connection and can change the selection later. Tables you don’t select are never copied to your warehouse.

What happens when TikTok Marketing’s schema changes?

New fields are never added automatically. You choose which fields to sync, so data you haven’t selected (sensitive personal data, for example) never lands in your warehouse. When a new field appears, it becomes available for you to add. What happens to removed or renamed fields depends on a table’s sync mode: full-refresh tables always match what’s currently in TikTok Marketing, so dropped fields disappear, while incremental tables keep their existing columns and history, so an old field stays and newly added fields fill in over time.

How do I handle GDPR or data deletion requests?

Your data lives in your own Kaivo-managed BigQuery warehouse, so the most direct option is to delete or anonymise specific records right in BigQuery. If you delete data in TikTok Marketing instead, full-refresh tables drop it on the next sync, while incremental tables keep it, so you would remove the row in BigQuery or ask us to run a full refresh. To remove everything, delete the TikTok Marketing connector in Kaivo and all of its synced data is deleted with it.

Common use cases for TikTok Marketing data

Campaign performance

Use campaigns, ad_groups, and ads_reports_daily to track spend and results day by day.

Geographic breakdown

Use the by_country report streams to compare performance across markets.

Creative assets

Use creative_assets_videos and creative_assets_images to link results back to the asset.

Audience targeting

Use audiences and advertisers to compare how targeting segments perform per advertiser.

Use TikTok Marketing data in your AI and BI tools

Once TikTok Marketing data lands in your Kaivo-managed BigQuery warehouse, you can explore it with AI tools or any BI tool that connects to BigQuery. Here’s how the most common destinations work with TikTok Marketing data.

Claude

Use Kaivo’s MCP server to give Claude secure, workspace-scoped access to your data. Setup guide →

Power BI

Microsoft’s BI tool with a native BigQuery connector. Supports direct query and scheduled refresh. Setup guide →

Data Studio

Free Google BI tool with native BigQuery support. One-click connection to your Kaivo warehouse; great for SMB teams on Google Workspace. Setup guide →

Tableau

The premium analytics standard, with native BigQuery integration. Setup guide →

Google Sheets

Use Connected Sheets to query BigQuery directly from a spreadsheet, with no SQL. Setup guide →

Excel

Connect via Power Query’s BigQuery connector. Setup guide →

Metabase

Open-source BI tool with strong BigQuery support. Setup guide →

See our pricing page for TikTok Marketing connector pricing and plan details.

Related connectors

• Google Ads: Sync Google Ads to BigQuery.
• Custobar: Sync Custobar to BigQuery.
• Google Search Console: Sync Google Search Console to BigQuery.
• HubSpot: Sync HubSpot to BigQuery.
• Adform: Sync Adform to BigQuery.
• Amplitude: Sync Amplitude to BigQuery.