HubSpot connector
Set up the HubSpot connector in Kaivo: authentication, configuration, the BigQuery tables it syncs, and answers to common questions.
HubSpot connector pricing, tier and credits on kaivo.io
Kaivo is a fully managed data platform that syncs your HubSpot data into a Google BigQuery warehouse and keeps it up to date automatically. There is no pipeline to build and no infrastructure to run, so you can spend your time analysing your CRM data instead of moving it.
What is the HubSpot connector
Section titled “What is the HubSpot connector”Sync your HubSpot contacts, companies, deals, and tickets into BigQuery with Kaivo to analyse your full sales and marketing funnel in one place.
| Category | CRM, Marketing & Sales, Customer Service |
|---|---|
| Authentication | OAuth or API key |
| Setup | Self-service |
Getting started with the HubSpot connector
Section titled “Getting started with the HubSpot connector”- Sign up for Kaivo and create a workspace.
- Connect your HubSpot account.
- Choose which tables to sync.
- Wait for the initial sync to finish.
- Query your data in BigQuery or your favourite AI or BI tool.
Authenticating HubSpot
Section titled “Authenticating HubSpot”The HubSpot connector supports 2 ways to connect. Pick the one that fits how you work.
Sign in with HubSpot
Section titled “Sign in with HubSpot”Connect by signing in to your HubSpot account. Kaivo runs the connection for you, so you never share a password.
Service key or private app
Section titled “Service key or private app”Authenticate with your Access token.
| Field | Description |
|---|---|
| Access token | |
| A HubSpot service key, created under Settings → Integrations → Service Keys. Service keys replace private apps; tokens from existing private apps still work, but HubSpot stops allowing new ones from 26 October 2026. |
Which scopes to grant
Grant these read scopes:
crm.lists.readcrm.objects.companies.readcrm.objects.contacts.readcrm.objects.deals.readcrm.objects.line_items.readcrm.objects.owners.readcrm.schemas.companies.readcrm.schemas.contacts.readcrm.schemas.deals.readformssales-email-readtickets
These depend on your HubSpot plan. Grant the ones you have — the matching tables stay empty without them:
automation— workflows (Marketing Hub Professional or Enterprise)content— marketing emails, email events, email subscriptions, subscription changes (Marketing Hub)crm.objects.custom.readandcrm.schemas.custom.read— custom objects (Enterprise)crm.objects.goals.read— goals (Sales Hub Starter or higher)crm.objects.leads.read— leads (Sales Hub)e-commerce— products, line items (Professional or Enterprise)
No write scopes are needed.
|
Configuring the HubSpot connector
Section titled “Configuring the HubSpot connector”When you set up the connector, you provide:
| Field | Description |
|---|---|
| Start date | |
| Any data before this date will not be fetched. |
|
Tables and columns synced from HubSpot
Section titled “Tables and columns synced from HubSpot”The available streams and columns depend on your account configuration (such as custom fields and objects), so they are determined when the connection runs rather than listed here.
How the HubSpot sync works
Section titled “How the HubSpot sync works”After the first load, Kaivo keeps your BigQuery warehouse up to date for you. Where HubSpot supports it, each sync pulls only new and changed records so it stays fast; otherwise it refreshes the whole table. Every record keeps its original ID, so you won’t get duplicate rows.
Frequently asked questions
Section titled “Frequently asked questions”How long does the initial sync take for HubSpot?
Section titled “How long does the initial sync take for HubSpot?”It depends on how much history is in your HubSpot account. Most initial syncs finish within minutes, while large accounts can take a few hours. After that, syncs only fetch new and changed records, so they’re much faster.
Can I sync only some tables or columns?
Section titled “Can I sync only some tables or columns?”Yes. You pick which tables to sync when you set up the connection and can change the selection later. Tables you don’t select are never copied to your warehouse.
What happens when HubSpot’s schema changes?
Section titled “What happens when HubSpot’s schema changes?”New fields are never added automatically. You choose which fields to sync, so data you haven’t selected (sensitive personal data, for example) never lands in your warehouse. When a new field appears, it becomes available for you to add. What happens to removed or renamed fields depends on a table’s sync mode: full-refresh tables always match what’s currently in HubSpot, so dropped fields disappear, while incremental tables keep their existing columns and history, so an old field stays and newly added fields fill in over time.
How do I handle GDPR or data deletion requests?
Section titled “How do I handle GDPR or data deletion requests?”Your data lives in your own Kaivo-managed BigQuery warehouse, so the most direct option is to delete or anonymise specific records right in BigQuery. If you delete data in HubSpot instead, full-refresh tables drop it on the next sync, while incremental tables keep it, so you would remove the row in BigQuery or ask us to run a full refresh. To remove everything, delete the HubSpot connector in Kaivo and all of its synced data is deleted with it.
Common use cases for HubSpot data
Section titled “Common use cases for HubSpot data”Deal pipeline analysis
Section titled “Deal pipeline analysis”Track deals by stage, owner, and close date to measure pipeline coverage, conversion rates, and forecast accuracy.
Lead source attribution
Section titled “Lead source attribution”Join contacts and companies with their original sources to see which channels and campaigns produce the best-converting leads.
Sales activity reporting
Section titled “Sales activity reporting”Analyse engagements and deal history to report on rep activity, response times, and the touches that move deals forward.
Support ticket trends
Section titled “Support ticket trends”Aggregate tickets by pipeline, priority, and resolution time to monitor support volume and SLA performance.
Marketing and CRM together
Section titled “Marketing and CRM together”Combine HubSpot marketing and CRM data in BigQuery to connect campaign engagement to closed revenue.
Use HubSpot data in your AI and BI tools
Section titled “Use HubSpot data in your AI and BI tools”Once HubSpot data lands in your Kaivo-managed BigQuery warehouse, you can explore it with AI tools or any BI tool that connects to BigQuery. Here’s how the most common destinations work with HubSpot data.
Claude
Section titled “Claude”Use Kaivo’s MCP server to give Claude secure, workspace-scoped access to your data. Setup guide →
Power BI
Section titled “Power BI”Microsoft’s BI tool with a native BigQuery connector. Supports direct query and scheduled refresh. Setup guide →
Data Studio
Section titled “Data Studio”Free Google BI tool with native BigQuery support. One-click connection to your Kaivo warehouse; great for SMB teams on Google Workspace. Setup guide →
Tableau
Section titled “Tableau”The premium analytics standard, with native BigQuery integration. Setup guide →
Google Sheets
Section titled “Google Sheets”Use Connected Sheets to query BigQuery directly from a spreadsheet, with no SQL. Setup guide →
Connect via Power Query’s BigQuery connector. Setup guide →
Metabase
Section titled “Metabase”Open-source BI tool with strong BigQuery support. Setup guide →
See our pricing page for HubSpot connector pricing and plan details.
Related connectors
Section titled “Related connectors”- Google Ads: Sync Google Ads to BigQuery.
- Custobar: Sync Custobar to BigQuery.
- Google Search Console: Sync Google Search Console to BigQuery.
- Adform: Sync Adform to BigQuery.
- Amplitude: Sync Amplitude to BigQuery.
- Attio: Sync Attio to BigQuery.