Google Ads connector

Set up the Google Ads connector in Kaivo: authentication, configuration, the BigQuery tables it syncs, and answers to common questions.

Written By Lauri Raivio

Last updated About 3 hours ago

Kaivo is a fully managed data platform that syncs your Google Ads data into a Google BigQuery warehouse and keeps it up to date automatically. There is no pipeline to build and no infrastructure to run, so you can spend your time analysing your marketing and sales data instead of moving it.

What is the Google Ads connector

Sync your Google Ads campaigns, spend, and conversions into BigQuery with Kaivo to track performance alongside your other marketing channels.

CategoryMarketing & Sales
StatusGenerally available
AuthenticationOAuth
SetupSelf-service

Getting started with the Google Ads connector

  1. Sign up for Kaivo and create a workspace.
  2. Connect your Google Ads account.
  3. Choose which tables to sync.
  4. Wait for the initial sync to finish.
  5. Query your data in BigQuery or your favourite AI or BI tool.

Authenticating Google Ads

Connect by signing in to your Google account. Kaivo runs the connection for you, so you never share a password.

Configuring the Google Ads connector

When you set up the connector, you provide:

FieldDescription
Customer ID

Specify the account where we should fetch data as a 10-digit number without dashes.

Where can I find Google Ads Customer ID?

  1. Sign in to your Google Ads account.
  2. Click the help icon in the top right corner.
  3. Find "Customer ID" at the bottom of the menu.For detailed instructions on finding this value, you can check Google's documentation.
Start Date

Any data before this date will not be fetched.

Conversion Window

A conversion window is the period of time after an ad interaction (such as an ad click or video view) during which a conversion, such as a purchase, is recorded in Google Ads. For more information, see Google's documentation.

Tables and columns synced from Google Ads

The streams and columns for this connector aren't listed automatically yet.

How the Google Ads sync works

After the first load, Kaivo keeps your BigQuery warehouse up to date for you. Where Google Ads supports it, each sync pulls only new and changed records so it stays fast; otherwise it refreshes the whole table. Every record keeps its original ID, so you won't get duplicate rows.

Frequently asked questions

How long does the initial sync take for Google Ads?

It depends on how much history is in your Google Ads account. Most initial syncs finish within minutes, while large accounts can take a few hours. After that, syncs only fetch new and changed records, so they're much faster.

Can I sync only some tables or columns?

Yes. You pick which tables to sync when you set up the connection and can change the selection later. Tables you don't select are never copied to your warehouse.

What happens when Google Ads's schema changes?

New fields are never added automatically. You choose which fields to sync, so data you haven't selected (sensitive personal data, for example) never lands in your warehouse. When a new field appears, it becomes available for you to add. What happens to removed or renamed fields depends on a table's sync mode: full-refresh tables always match what's currently in Google Ads, so dropped fields disappear, while incremental tables keep their existing columns and history, so an old field stays and newly added fields fill in over time.

How do I handle GDPR or data deletion requests?

Your data lives in your own Kaivo-managed BigQuery warehouse, so the most direct option is to delete or anonymise specific records right in BigQuery. If you delete data in Google Ads instead, full-refresh tables drop it on the next sync, while incremental tables keep it, so you would remove the row in BigQuery or ask us to run a full refresh. To remove everything, delete the Google Ads connector in Kaivo and all of its synced data is deleted with it.

Common use cases for Google Ads data

Cross-channel reporting

Combine Google Ads spend and conversions with your other ad platforms in BigQuery for one view of marketing.

Campaign performance

Track impressions, clicks, cost, and conversions by campaign to see what works.

ROAS and CPA

Join spend with conversions to measure return on ad spend and cost per acquisition.

Budget pacing

Monitor daily spend against budget so you can catch overspend early.

Use Google Ads data in your AI and BI tools

Once Google Ads data lands in your Kaivo-managed BigQuery warehouse, you can explore it with AI tools or any BI tool that connects to BigQuery. Here's how the most common destinations work with Google Ads data.

Claude

Use Kaivo's MCP server to give Claude secure, workspace-scoped access to your data. Setup guide →

Power BI

Microsoft's BI tool with a native BigQuery connector. Supports direct query and scheduled refresh. Setup guide →

Data Studio

Free Google BI tool with native BigQuery support. One-click connection to your Kaivo warehouse; great for SMB teams on Google Workspace. Setup guide →

Tableau

The premium analytics standard, with native BigQuery integration. Setup guide →

Google Sheets

Use Connected Sheets to query BigQuery directly from a spreadsheet, with no SQL. Setup guide →

Excel

Connect via Power Query's BigQuery connector. Setup guide →

Metabase

Open-source BI tool with strong BigQuery support. Setup guide →

See our pricing page for Google Ads connector pricing and plan details.