Apple Ads connector

Set up the Apple Ads connector in Kaivo: authentication, configuration, the 8 BigQuery tables it syncs, and answers to common questions.

Written By Lauri Raivio

Last updated 16 days ago

Kaivo is a fully managed data platform that syncs your Apple Ads data into a Google BigQuery warehouse and keeps it up to date automatically. There is no pipeline to build and no infrastructure to run, so you can spend your time analysing your marketing and sales data instead of moving it.

What is the Apple Ads connector

Sync your Apple Ads campaign data into BigQuery with Kaivo to track App Store ad spend and performance alongside your other channels.

Category	Marketing & Sales
Authentication	API key
Setup	Self-service

Getting started with the Apple Ads connector

Sign up for Kaivo and create a workspace.
Connect your Apple Ads account.
Choose which tables to sync.
Wait for the initial sync to finish.
Query your data in BigQuery or your favourite AI or BI tool.

Authenticating Apple Ads

Authenticate with your Apple Ads credentials. You provide:

Field	Description
Client Id	A user identifier for the token request. See here
Client Secret	A string that authenticates the user’s setup request. See here

Configuring the Apple Ads connector

When you set up the connector, you provide:

Field	Description
Org Id	The identifier of the organization that owns the campaign. Your Org Id is the same as your account in the Apple Search Ads UI.
Start Date	Any data before this date will not be fetched.
Lookback Window	Attribution window in days (1–30). Smaller values shorten sync durations at the cost of missing late attributions.
Time Zone	The timezone for the reporting data. Use 'ORTZ' for Organization Time Zone or 'UTC' for Coordinated Universal Time. Default is UTC.

Tables and columns synced from Apple Ads

Kaivo syncs 8 tables from Apple Ads into a dedicated dataset in your BigQuery warehouse. Click any table to see its columns and types.

adgroups (28 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`automated_keywords_opt_in`	`BOOL`
`campaign_id`	`INT64`
`cpa_goal`	`JSON`
`creation_time`	`STRING`
`default_bid_amount__amount`	`STRING`
`default_bid_amount__currency`	`STRING`
`deleted`	`BOOL`
`display_status`	`STRING`
`end_time`	`JSON`
`id`	`INT64`
`modification_time`	`STRING`
`name`	`STRING`
`org_id`	`INT64`
`pricing_model`	`STRING`
`serving_state_reasons`	`JSON`
`serving_status`	`STRING`
`start_time`	`STRING`
`status`	`STRING`
`targeting_dimensions__admin_area`	`JSON`
`targeting_dimensions__age`	`JSON`
`targeting_dimensions__app_categories__excluded`	`JSON`
`targeting_dimensions__app_categories__included`	`JSON`
`targeting_dimensions__country`	`JSON`
`targeting_dimensions__daypart`	`JSON`
`targeting_dimensions__gender`	`JSON`
`targeting_dimensions__locality`	`JSON`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: adgroups__targeting_dimensions__app_downloaders__excluded

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: adgroups__targeting_dimensions__app_downloaders__included

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: adgroups__targeting_dimensions__device_class__included

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

adgroups_report_daily (24 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`countryorregion`	`STRING`
`metadata__ad_group_display_status`	`STRING`
`metadata__ad_group_id`	`INT64`
`metadata__ad_group_name`	`STRING`
`metadata__ad_group_serving_state_reasons`	`JSON`
`metadata__ad_group_serving_status`	`STRING`
`metadata__ad_group_status`	`STRING`
`metadata__automated_keywords_opt_in`	`BOOL`
`metadata__campaign_id`	`INT64`
`metadata__country_or_region`	`STRING`
`metadata__cpa_goal`	`JSON`
`metadata__default_bid_amount__amount`	`STRING`
`metadata__default_bid_amount__currency`	`STRING`
`metadata__deleted`	`BOOL`
`metadata__end_time`	`JSON`
`metadata__modification_time`	`STRING`
`metadata__org_id`	`INT64`
`metadata__pricing_model`	`STRING`
`metadata__start_time`	`STRING`
`ad_group_id`	`INT64`
`date`	`STRING`
`other`	`BOOL`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: adgroups_report_daily__granularity

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`avg_cpm__amount`	`STRING`
`avg_cpm__currency`	`STRING`
`avg_cpt__amount`	`STRING`
`avg_cpt__currency`	`STRING`
`date`	`STRING`
`impressions`	`INT64`
`lat_off_installs`	`INT64`
`lat_on_installs`	`INT64`
`local_spend__amount`	`STRING`
`local_spend__currency`	`STRING`
`tap_install_cpi__amount`	`STRING`
`tap_install_cpi__currency`	`STRING`
`tap_install_rate`	`FLOAT64`
`tap_installs`	`INT64`
`tap_new_downloads`	`INT64`
`tap_redownloads`	`INT64`
`taps`	`INT64`
`ttr`	`FLOAT64`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

ads (14 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`ad_group_id`	`FLOAT64`
`campaign_id`	`FLOAT64`
`creation_time`	`STRING`
`creative_id`	`FLOAT64`
`creative_type`	`STRING`
`deleted`	`BOOL`
`id`	`FLOAT64`
`modification_time`	`STRING`
`name`	`STRING`
`org_id`	`FLOAT64`
`serving_status`	`STRING`
`status`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: ads__serving_state_reasons

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

ads_report_daily (21 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`metadata__ad_display_status`	`STRING`
`metadata__ad_group_id`	`FLOAT64`
`metadata__ad_id`	`FLOAT64`
`metadata__ad_name`	`STRING`
`metadata__ad_status`	`STRING`
`metadata__campaign_id`	`FLOAT64`
`metadata__country_or_region`	`STRING`
`metadata__creation_time`	`STRING`
`metadata__creative_id`	`FLOAT64`
`metadata__creative_type`	`STRING`
`metadata__deleted`	`BOOL`
`metadata__modification_time`	`STRING`
`metadata__org_id`	`FLOAT64`
`metadata__product_page_id`	`STRING`
`metadata__status`	`STRING`
`ad_id`	`FLOAT64`
`countryorregion`	`STRING`
`date`	`STRING`
`other`	`BOOL`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: ads_report_daily__granularity

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`avg_cpt__amount`	`STRING`
`avg_cpt__currency`	`STRING`
`date`	`STRING`
`impressions`	`FLOAT64`
`local_spend__amount`	`STRING`
`local_spend__currency`	`STRING`
`tap_install_cpi__amount`	`STRING`
`tap_install_cpi__currency`	`STRING`
`tap_install_rate`	`FLOAT64`
`tap_installs`	`FLOAT64`
`tap_new_downloads`	`FLOAT64`
`tap_redownloads`	`FLOAT64`
`taps`	`FLOAT64`
`total_avg_cpi__amount`	`STRING`
`total_avg_cpi__currency`	`STRING`
`total_install_rate`	`FLOAT64`
`total_installs`	`FLOAT64`
`total_new_downloads`	`FLOAT64`
`total_redownloads`	`FLOAT64`
`ttr`	`FLOAT64`
`view_installs`	`FLOAT64`
`view_new_downloads`	`FLOAT64`
`view_redownloads`	`FLOAT64`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

campaigns (27 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`ad_channel_type`	`STRING`
`adam_id`	`INT64`
`billing_event`	`STRING`
`budget_amount`	`JSON`
`creation_time`	`STRING`
`daily_budget_amount__amount`	`STRING`
`daily_budget_amount__currency`	`STRING`
`deleted`	`BOOL`
`display_status`	`STRING`
`end_time`	`JSON`
`id`	`INT64`
`loc_invoice_details__billing_contact_email`	`STRING`
`loc_invoice_details__buyer_email`	`STRING`
`loc_invoice_details__buyer_name`	`STRING`
`loc_invoice_details__client_name`	`STRING`
`loc_invoice_details__order_number`	`STRING`
`modification_time`	`STRING`
`name`	`STRING`
`org_id`	`INT64`
`payment_model`	`STRING`
`sapin_law_response`	`STRING`
`serving_state_reasons`	`JSON`
`serving_status`	`STRING`
`start_time`	`STRING`
`status`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: campaigns__budget_orders

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`JSON`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: campaigns__countries_or_regions

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: campaigns__supply_sources

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

campaigns_report_daily (23 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`countryorregion`	`STRING`
`metadata__ad_channel_type`	`STRING`
`metadata__app__adam_id`	`INT64`
`metadata__app__app_name`	`STRING`
`metadata__billing_event`	`STRING`
`metadata__campaign_id`	`INT64`
`metadata__campaign_name`	`STRING`
`metadata__campaign_status`	`STRING`
`metadata__country_or_region`	`STRING`
`metadata__daily_budget__amount`	`STRING`
`metadata__daily_budget__currency`	`STRING`
`metadata__deleted`	`BOOL`
`metadata__display_status`	`STRING`
`metadata__modification_time`	`STRING`
`metadata__org_id`	`INT64`
`metadata__serving_state_reasons`	`JSON`
`metadata__serving_status`	`STRING`
`metadata__total_budget`	`JSON`
`campaign_id`	`INT64`
`date`	`STRING`
`other`	`BOOL`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: campaigns_report_dailymetadatacountries_or_regions

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: campaigns_report_dailymetadatasupply_sources

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: campaigns_report_daily__granularity

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`avg_cpm__amount`	`STRING`
`avg_cpm__currency`	`STRING`
`avg_cpt__amount`	`STRING`
`avg_cpt__currency`	`STRING`
`date`	`STRING`
`impressions`	`INT64`
`lat_off_installs`	`INT64`
`lat_on_installs`	`INT64`
`local_spend__amount`	`STRING`
`local_spend__currency`	`STRING`
`tap_install_cpi__amount`	`STRING`
`tap_install_cpi__currency`	`STRING`
`tap_install_rate`	`FLOAT64`
`tap_installs`	`INT64`
`tap_new_downloads`	`INT64`
`tap_redownloads`	`INT64`
`taps`	`INT64`
`ttr`	`FLOAT64`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

keywords (13 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`ad_group_id`	`INT64`
`bid_amount__amount`	`STRING`
`bid_amount__currency`	`STRING`
`campaign_id`	`INT64`
`creation_time`	`STRING`
`deleted`	`BOOL`
`id`	`INT64`
`match_type`	`STRING`
`modification_time`	`STRING`
`status`	`STRING`
`text`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

keywords_report_daily (22 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`countryorregion`	`STRING`
`metadata__ad_group_deleted`	`BOOL`
`metadata__ad_group_id`	`INT64`
`metadata__ad_group_name`	`STRING`
`metadata__bid_amount__amount`	`STRING`
`metadata__bid_amount__currency`	`STRING`
`metadata__country_or_region`	`STRING`
`metadata__deleted`	`BOOL`
`metadata__keyword`	`STRING`
`metadata__keyword_display_status`	`STRING`
`metadata__keyword_id`	`INT64`
`metadata__keyword_status`	`STRING`
`metadata__match_type`	`STRING`
`metadata__modification_time`	`STRING`
`date`	`STRING`
`insights__bid_recommendation__bid_max`	`JSON`
`insights__bid_recommendation__bid_min`	`JSON`
`insights__bid_recommendation__suggested_bid_amount`	`JSON`
`keyword_id`	`INT64`
`other`	`BOOL`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: keywords_report_daily__granularity

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`avg_cpt__amount`	`STRING`
`avg_cpt__currency`	`STRING`
`date`	`STRING`
`impressions`	`INT64`
`lat_off_installs`	`INT64`
`lat_on_installs`	`INT64`
`local_spend__amount`	`STRING`
`local_spend__currency`	`STRING`
`tap_install_cpi__amount`	`STRING`
`tap_install_cpi__currency`	`STRING`
`tap_install_rate`	`FLOAT64`
`tap_installs`	`INT64`
`tap_new_downloads`	`INT64`
`tap_redownloads`	`INT64`
`taps`	`INT64`
`ttr`	`FLOAT64`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

How the Apple Ads sync works

After the first load, Kaivo keeps your BigQuery warehouse up to date for you. Where Apple Ads supports it, each sync pulls only new and changed records so it stays fast; otherwise it refreshes the whole table. Every record keeps its original ID, so you won't get duplicate rows.

Frequently asked questions

How long does the initial sync take for Apple Ads?

It depends on how much history is in your Apple Ads account. Most initial syncs finish within minutes, while large accounts can take a few hours. After that, syncs only fetch new and changed records, so they're much faster.

Can I sync only some tables or columns?

Yes. You pick which tables to sync when you set up the connection and can change the selection later. Tables you don't select are never copied to your warehouse.

What happens when Apple Ads's schema changes?

New fields are never added automatically. You choose which fields to sync, so data you haven't selected (sensitive personal data, for example) never lands in your warehouse. When a new field appears, it becomes available for you to add. What happens to removed or renamed fields depends on a table's sync mode: full-refresh tables always match what's currently in Apple Ads, so dropped fields disappear, while incremental tables keep their existing columns and history, so an old field stays and newly added fields fill in over time.

Your data lives in your own Kaivo-managed BigQuery warehouse, so the most direct option is to delete or anonymise specific records right in BigQuery. If you delete data in Apple Ads instead, full-refresh tables drop it on the next sync, while incremental tables keep it, so you would remove the row in BigQuery or ask us to run a full refresh. To remove everything, delete the Apple Ads connector in Kaivo and all of its synced data is deleted with it.

Common use cases for Apple Ads data

Cross-channel reporting

Combine Apple Ads spend with your other ad platforms to compare cost and results on one dashboard.

Campaign performance

Use campaigns_report_daily and adgroups_report_daily to track impressions, taps, and installs over time.

Keyword analysis

Join keywords with keywords_report_daily to find which terms drive installs and which waste budget.

Spend pacing

Monitor daily spend by campaign to catch overspend or underspend early.

Use Apple Ads data in your AI and BI tools

Once Apple Ads data lands in your Kaivo-managed BigQuery warehouse, you can explore it with AI tools or any BI tool that connects to BigQuery. Here's how the most common destinations work with Apple Ads data.

Claude

Use Kaivo's MCP server to give Claude secure, workspace-scoped access to your data. Setup guide →

Power BI

Microsoft's BI tool with a native BigQuery connector. Supports direct query and scheduled refresh. Setup guide →

Data Studio

Free Google BI tool with native BigQuery support. One-click connection to your Kaivo warehouse; great for SMB teams on Google Workspace. Setup guide →

Tableau

The premium analytics standard, with native BigQuery integration. Setup guide →

Google Sheets

Use Connected Sheets to query BigQuery directly from a spreadsheet, with no SQL. Setup guide →

Excel

Connect via Power Query's BigQuery connector. Setup guide →

Metabase

Open-source BI tool with strong BigQuery support. Setup guide →

See our pricing page for Apple Ads connector pricing and plan details.

Google Ads: Sync Google Ads to BigQuery.
Custobar: Sync Custobar to BigQuery.
Google Search Console: Sync Google Search Console to BigQuery.
HubSpot: Sync HubSpot to BigQuery.
Adform: Sync Adform to BigQuery.
Amplitude: Sync Amplitude to BigQuery.

Was this helpful?

Still need help? Share an idea