SurveySparrow connector

Set up the SurveySparrow connector in Kaivo: authentication, configuration, the 8 BigQuery tables it syncs, and answers to common questions.

Written By Lauri Raivio

Last updated 16 days ago

Kaivo is a fully managed data platform that syncs your SurveySparrow data into a Google BigQuery warehouse and keeps it up to date automatically. There is no pipeline to build and no infrastructure to run, so you can spend your time analysing your survey and email data instead of moving it.

What is the SurveySparrow connector

Sync your SurveySparrow data into BigQuery with Kaivo to analyse survey responses, question-level trends, and respondent context.

Category	Surveys & Email
Authentication	API key
Setup	Self-service

Getting started with the SurveySparrow connector

Sign up for Kaivo and create a workspace.
Connect your SurveySparrow account.
Choose which tables to sync.
Wait for the initial sync to finish.
Query your data in BigQuery or your favourite AI or BI tool.

Authenticating SurveySparrow

Authenticate with your Access Token.

Field	Description
Access Token	Your SurveySparrow access token. See here for how to generate one. The key is case sensitive.

Configuring the SurveySparrow connector

When you set up the connector, you provide:

Field	Description
Survey IDs	A list of survey IDs to replicate data for survey-specific streams. If left empty, survey-specific streams will not return any data.

Tables and columns synced from SurveySparrow

Kaivo syncs 8 tables from SurveySparrow into a dedicated dataset in your BigQuery warehouse. Click any table to see its columns and types.

contact_lists (6 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`created_at`	`TIMESTAMP`	The date and time when the contact list was created.
`description`	`STRING`	The description or details about the contact list.
`id`	`INT64`	The unique identifier for the contact list.
`name`	`STRING`	The name or title of the contact list.
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

contacts (12 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`active`	`BOOL`	Indicates whether the contact is currently active or not.
`createddate`	`STRING`	The date when the contact was created.
`email`	`STRING`	The email address of the contact.
`first_name`	`STRING`	The first name of the contact.
`id`	`INT64`	Unique identifier for the contact.
`job_title`	`STRING`	The job title of the contact.
`last_name`	`STRING`	The last name of the contact.
`mobile`	`STRING`	The mobile phone number of the contact.
`name`	`STRING`	The full name of the contact.
`unsubscribed`	`BOOL`	Indicates whether the contact has unsubscribed from communications.
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

questions (11 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`type`	`STRING`	Type of question such as multiple choice, text, etc.
`created_at`	`TIMESTAMP`	Date and time when the question was created
`id`	`INT64`	Unique identifier for the question
`is_required`	`BOOL`	Indicates if the question is required to be answered
`multiple_answers`	`BOOL`	Allows multiple answers to the question
`parent_question_id`	`INT64`	ID of the parent question in case of a dependent question
`position`	`STRING`	Order in which the question appears in the survey
`rtxt`	`STRING`	Text input for the question
`updated_at`	`TIMESTAMP`	Date and time when the question was last updated
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: questions__annotations

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`JSON`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: questions__choices

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`JSON`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: questions__scale_points

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`JSON`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: questions__tags

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`JSON`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

responses (10 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`channel_id`	`INT64`	ID of the channel used for conducting the survey.
`completed_time`	`TIMESTAMP`	Timestamp indicating when the respondent completed the survey.
`contact`	`STRING`	Contact information of the respondent who took the survey.
`id`	`INT64`	Unique identifier for the response data.
`language`	`STRING`	Language used in the survey responses.
`start_time`	`TIMESTAMP`	Timestamp indicating when the respondent started the survey.
`state`	`STRING`	Current state of the response data (e.g., in progress, completed).
`survey_id`	`INT64`	ID of the survey to which the response data belongs.
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: responses__answers

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`JSON`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: responses__expressions

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`JSON`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: responses__variables

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`value`	`JSON`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

roles (10 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`account_id`	`INT64`	The unique identifier for the account to which the role belongs.
`created_at`	`TIMESTAMP`	The date and time when the role was created.
`deleted_at`	`TIMESTAMP`	The date and time when the role was deleted.
`description`	`STRING`	A brief description of the role and its responsibilities.
`id`	`INT64`	The unique identifier for the role.
`label`	`STRING`	The label or name used to identify the role.
`name`	`STRING`	The name of the role.
`updated_at`	`TIMESTAMP`	The date and time when the role was last updated.
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

survey_folders (8 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`auto_created`	`BOOL`	Indicates if the survey folder was auto-created by the system or manually created by a user.
`created_at`	`TIMESTAMP`	Timestamp indicating the date and time when the survey folder was created.
`description`	`STRING`	A text description or summary of the survey folder content.
`id`	`INT64`	Unique identifier for the survey folder.
`name`	`STRING`	Name or title of the survey folder.
`visibility`	`STRING`	Defines the visibility settings for the survey folder, such as public, private, or shared.
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

surveys (7 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`archived`	`BOOL`	Flag indicating if the survey is archived or active.
`created_at`	`TIMESTAMP`	DateTime when the survey was created.
`id`	`INT64`	The unique identifier for the survey.
`name`	`STRING`	Name or title of the survey.
`survey_type`	`STRING`	Type of survey such as customer satisfaction, feedback, etc.
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

users (12 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`admin`	`BOOL`	Indicates if the user is an admin or not.
`agency_owner`	`BOOL`	Indicates if the user is an agency owner.
`created_at`	`TIMESTAMP`	The timestamp when the user account was created.
`email`	`STRING`	The email address of the user.
`id`	`INT64`	The unique identifier of the user.
`name`	`STRING`	The name of the user.
`owner`	`BOOL`	Indicates if the user is an owner.
`phone`	`STRING`	The phone number of the user.
`role_id`	`INT64`	The role identifier associated with the user.
`verified`	`BOOL`	Indicates if the user account is verified.
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

How the SurveySparrow sync works

After the first load, Kaivo keeps your BigQuery warehouse up to date for you. Where SurveySparrow supports it, each sync pulls only new and changed records so it stays fast; otherwise it refreshes the whole table. Every record keeps its original ID, so you won't get duplicate rows.

Frequently asked questions

How long does the initial sync take for SurveySparrow?

It depends on how much history is in your SurveySparrow account. Most initial syncs finish within minutes, while large accounts can take a few hours. After that, syncs only fetch new and changed records, so they're much faster.

Can I sync only some tables or columns?

Yes. You pick which tables to sync when you set up the connection and can change the selection later. Tables you don't select are never copied to your warehouse.

What happens when SurveySparrow's schema changes?

New fields are never added automatically. You choose which fields to sync, so data you haven't selected (sensitive personal data, for example) never lands in your warehouse. When a new field appears, it becomes available for you to add. What happens to removed or renamed fields depends on a table's sync mode: full-refresh tables always match what's currently in SurveySparrow, so dropped fields disappear, while incremental tables keep their existing columns and history, so an old field stays and newly added fields fill in over time.

Your data lives in your own Kaivo-managed BigQuery warehouse, so the most direct option is to delete or anonymise specific records right in BigQuery. If you delete data in SurveySparrow instead, full-refresh tables drop it on the next sync, while incremental tables keep it, so you would remove the row in BigQuery or ask us to run a full refresh. To remove everything, delete the SurveySparrow connector in Kaivo and all of its synced data is deleted with it.

Common use cases for SurveySparrow data

Response analysis

Use surveys and responses to summarise answers and trends over time.

Question view

Join questions with responses to see how people answer.

Contact context

Use contacts and contact_lists to connect responses to your audience.

Use SurveySparrow data in your AI and BI tools

Once SurveySparrow data lands in your Kaivo-managed BigQuery warehouse, you can explore it with AI tools or any BI tool that connects to BigQuery. Here's how the most common destinations work with SurveySparrow data.

Claude

Use Kaivo's MCP server to give Claude secure, workspace-scoped access to your data. Setup guide →

Power BI

Microsoft's BI tool with a native BigQuery connector. Supports direct query and scheduled refresh. Setup guide →

Data Studio

Free Google BI tool with native BigQuery support. One-click connection to your Kaivo warehouse; great for SMB teams on Google Workspace. Setup guide →

Tableau

The premium analytics standard, with native BigQuery integration. Setup guide →

Google Sheets

Use Connected Sheets to query BigQuery directly from a spreadsheet, with no SQL. Setup guide →

Excel

Connect via Power Query's BigQuery connector. Setup guide →

Metabase

Open-source BI tool with strong BigQuery support. Setup guide →

See our pricing page for SurveySparrow connector pricing and plan details.

Gmail: Sync Gmail to BigQuery.
Iterable: Sync Iterable to BigQuery.
Klaviyo: Sync Klaviyo to BigQuery.
Mailchimp: Sync Mailchimp to BigQuery.
Twilio SendGrid: Sync Twilio SendGrid to BigQuery.
Surveypal: Sync Surveypal to BigQuery.

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