Klaviyo connector

Set up the Klaviyo connector in Kaivo: authentication, configuration, the 8 BigQuery tables it syncs, and answers to common questions.

Written By Lauri Raivio

Last updated 16 days ago

Kaivo is a fully managed data platform that syncs your Klaviyo data into a Google BigQuery warehouse and keeps it up to date automatically. There is no pipeline to build and no infrastructure to run, so you can spend your time analysing your marketing and sales data instead of moving it.

What is the Klaviyo connector

Sync your Klaviyo profiles, events, and campaigns into BigQuery with Kaivo to analyse email and SMS marketing alongside the rest of your data.

Category	Marketing & Sales, Surveys & Email
Authentication	API key
Setup	Self-service

Getting started with the Klaviyo connector

Sign up for Kaivo and create a workspace.
Connect your Klaviyo account.
Choose which tables to sync.
Wait for the initial sync to finish.
Query your data in BigQuery or your favourite AI or BI tool.

Authenticating Klaviyo

Authenticate with your API Key.

Field	Description
API Key	Create your private API key here with the following read-only scopes: "campaigns:read", "events:read", "flows:read", "lists:read", "metrics:read", "profiles:read", "templates:read".

Configuring the Klaviyo connector

When you set up the connector, you provide:

Field	Description
Start Date	Any data before this date will not be fetched.

Tables and columns synced from Klaviyo

Kaivo syncs 8 tables from Klaviyo into a dedicated dataset in your BigQuery warehouse. Click any table to see its columns and types.

email_templates (13 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`type`	`STRING`
`id`	`STRING`
`updated`	`TIMESTAMP`
`attributes__name`	`STRING`
`attributes__editor_type`	`STRING`
`attributes__html`	`STRING`
`attributes__text`	`STRING`
`attributes__created`	`TIMESTAMP`
`attributes__updated`	`TIMESTAMP`
`attributes__company_id`	`STRING`
`links__self`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

events (17 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`type`	`STRING`
`id`	`STRING`
`datetime`	`TIMESTAMP`
`attributes__timestamp`	`INT64`
`attributes__datetime`	`TIMESTAMP`
`attributes__uuid`	`STRING`
`links__self`	`STRING`
`relationships__profile_data_id`	`STRING`
`relationships__profile_data_type`	`STRING`
`relationships__profile_links_related`	`STRING`
`relationships__profile_links_self`	`STRING`
`relationships__metric_data_id`	`STRING`
`relationships__metric_data_type`	`STRING`
`relationships__metric_links_related`	`STRING`
`relationships__metric_links_self`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

events_detailed (18 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`type`	`STRING`
`id`	`STRING`
`datetime`	`TIMESTAMP`
`attributes__timestamp`	`INT64`
`attributes__datetime`	`TIMESTAMP`
`attributes__uuid`	`STRING`
`links__self`	`STRING`
`relationships__profile_data_id`	`STRING`
`relationships__profile_data_type`	`STRING`
`relationships__profile_links_related`	`STRING`
`relationships__profile_links_self`	`STRING`
`relationships__metric_data_name`	`STRING`
`relationships__metric_data_id`	`STRING`
`relationships__metric_data_type`	`STRING`
`relationships__metric_links_related`	`STRING`
`relationships__metric_links_self`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

global_exclusions (56 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`type`	`STRING`
`id`	`STRING`
`updated`	`TIMESTAMP`
`attributes__email`	`STRING`
`attributes__phone_number`	`STRING`
`attributes__anonymous_id`	`STRING`
`attributes__external_id`	`STRING`
`attributes__first_name`	`STRING`
`attributes__last_name`	`STRING`
`attributes__organization`	`STRING`
`attributes__title`	`STRING`
`attributes__image`	`STRING`
`attributes__created`	`TIMESTAMP`
`attributes__updated`	`TIMESTAMP`
`attributes__last_event_date`	`TIMESTAMP`
`attributes__location_address1`	`STRING`
`attributes__location_address2`	`STRING`
`attributes__location_city`	`STRING`
`attributes__location_country`	`STRING`
`attributes__location_latitude`	`JSON`
`attributes__location_longitude`	`JSON`
`attributes__location_region`	`STRING`
`attributes__location_zip`	`STRING`
`attributes__location_timezone`	`STRING`
`attributes__location_ip`	`STRING`
`attributes__subscriptions_email_marketing_custom_method_detail`	`STRING`
`attributes__subscriptions_email_marketing_last_updated`	`TIMESTAMP`
`attributes__subscriptions_email_marketing_method`	`STRING`
`attributes__subscriptions_email_marketing_can_receive_email_marketing`	`BOOL`
`attributes__subscriptions_email_marketing_double_optin`	`BOOL`
`attributes__subscriptions_email_marketing_consent`	`STRING`
`attributes__subscriptions_email_marketing_method_detail`	`STRING`
`attributes__subscriptions_email_marketing_timestamp`	`TIMESTAMP`
`attributes__subscriptions_sms_marketing_last_updated`	`TIMESTAMP`
`attributes__subscriptions_sms_marketing_method`	`STRING`
`attributes__subscriptions_sms_marketing_consent_timestamp`	`TIMESTAMP`
`attributes__subscriptions_sms_marketing_consent`	`STRING`
`attributes__subscriptions_sms_marketing_can_receive_sms_marketing`	`BOOL`
`attributes__subscriptions_sms_marketing_method_detail`	`STRING`
`attributes__subscriptions_sms_marketing_timestamp`	`TIMESTAMP`
`attributes__predictive_analytics_historic_clv`	`INT64`
`attributes__predictive_analytics_predicted_clv`	`FLOAT64`
`attributes__predictive_analytics_total_clv`	`FLOAT64`
`attributes__predictive_analytics_historic_number_of_orders`	`INT64`
`attributes__predictive_analytics_predicted_number_of_orders`	`FLOAT64`
`attributes__predictive_analytics_average_days_between_orders`	`FLOAT64`
`attributes__predictive_analytics_average_order_value`	`FLOAT64`
`attributes__predictive_analytics_churn_probability`	`FLOAT64`
`attributes__predictive_analytics_expected_date_of_next_order`	`STRING`
`links__self`	`STRING`
`relationships__lists_links_related`	`STRING`
`relationships__lists_links_self`	`STRING`
`relationships__segments_links_related`	`STRING`
`relationships__segments_links_self`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: global_exclusionsattributessubscriptions_email_marketing_list_suppressions

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`list_id`	`STRING`
`reason`	`STRING`
`timestamp`	`TIMESTAMP`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: global_exclusionsattributessubscriptions_email_marketing_suppressions

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`reason`	`STRING`
`timestamp`	`TIMESTAMP`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

lists (14 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`type`	`STRING`
`id`	`STRING`
`updated`	`TIMESTAMP`
`attributes__name`	`STRING`
`attributes__created`	`TIMESTAMP`
`attributes__updated`	`TIMESTAMP`
`attributes__opt_in_process`	`STRING`
`links__self`	`STRING`
`relationships__profiles_links_related`	`STRING`
`relationships__profiles_links_self`	`STRING`
`relationships__tags_links_related`	`STRING`
`relationships__tags_links_self`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: listsrelationshipstags_data

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`type`	`STRING`
`id`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

lists_detailed (15 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`type`	`STRING`
`id`	`STRING`
`updated`	`TIMESTAMP`
`attributes__name`	`STRING`
`attributes__created`	`TIMESTAMP`
`attributes__updated`	`TIMESTAMP`
`attributes__opt_in_process`	`STRING`
`attributes__profile_count`	`INT64`
`links__self`	`STRING`
`relationships__profiles_links_related`	`STRING`
`relationships__profiles_links_self`	`STRING`
`relationships__tags_links_related`	`STRING`
`relationships__tags_links_self`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: lists_detailedrelationshipstags_data

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`type`	`STRING`
`id`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

metrics (9 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`type`	`STRING`
`id`	`STRING`
`updated`	`TIMESTAMP`
`attributes__name`	`STRING`
`attributes__created`	`TIMESTAMP`
`attributes__updated`	`TIMESTAMP`
`links__self`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

profiles (56 columns)

Column	Type	Description
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`type`	`STRING`
`id`	`STRING`
`updated`	`TIMESTAMP`
`attributes__email`	`STRING`
`attributes__phone_number`	`STRING`
`attributes__anonymous_id`	`STRING`
`attributes__external_id`	`STRING`
`attributes__first_name`	`STRING`
`attributes__last_name`	`STRING`
`attributes__organization`	`STRING`
`attributes__title`	`STRING`
`attributes__image`	`STRING`
`attributes__created`	`TIMESTAMP`
`attributes__updated`	`TIMESTAMP`
`attributes__last_event_date`	`TIMESTAMP`
`attributes__location_address1`	`STRING`
`attributes__location_address2`	`STRING`
`attributes__location_city`	`STRING`
`attributes__location_country`	`STRING`
`attributes__location_latitude`	`JSON`
`attributes__location_longitude`	`JSON`
`attributes__location_region`	`STRING`
`attributes__location_zip`	`STRING`
`attributes__location_timezone`	`STRING`
`attributes__location_ip`	`STRING`
`attributes__subscriptions_email_marketing_custom_method_detail`	`STRING`
`attributes__subscriptions_email_marketing_last_updated`	`TIMESTAMP`
`attributes__subscriptions_email_marketing_method`	`STRING`
`attributes__subscriptions_email_marketing_can_receive_email_marketing`	`BOOL`
`attributes__subscriptions_email_marketing_double_optin`	`BOOL`
`attributes__subscriptions_email_marketing_consent`	`STRING`
`attributes__subscriptions_email_marketing_method_detail`	`STRING`
`attributes__subscriptions_email_marketing_timestamp`	`TIMESTAMP`
`attributes__subscriptions_sms_marketing_last_updated`	`TIMESTAMP`
`attributes__subscriptions_sms_marketing_method`	`STRING`
`attributes__subscriptions_sms_marketing_consent_timestamp`	`TIMESTAMP`
`attributes__subscriptions_sms_marketing_consent`	`STRING`
`attributes__subscriptions_sms_marketing_can_receive_sms_marketing`	`BOOL`
`attributes__subscriptions_sms_marketing_method_detail`	`STRING`
`attributes__subscriptions_sms_marketing_timestamp`	`TIMESTAMP`
`attributes__predictive_analytics_historic_clv`	`INT64`
`attributes__predictive_analytics_predicted_clv`	`FLOAT64`
`attributes__predictive_analytics_total_clv`	`FLOAT64`
`attributes__predictive_analytics_historic_number_of_orders`	`INT64`
`attributes__predictive_analytics_predicted_number_of_orders`	`FLOAT64`
`attributes__predictive_analytics_average_days_between_orders`	`FLOAT64`
`attributes__predictive_analytics_average_order_value`	`FLOAT64`
`attributes__predictive_analytics_churn_probability`	`FLOAT64`
`attributes__predictive_analytics_expected_date_of_next_order`	`STRING`
`links__self`	`STRING`
`relationships__lists_links_related`	`STRING`
`relationships__lists_links_self`	`STRING`
`relationships__segments_links_related`	`STRING`
`relationships__segments_links_self`	`STRING`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: profilesattributessubscriptions_email_marketing_list_suppressions

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`list_id`	`STRING`
`reason`	`STRING`
`timestamp`	`TIMESTAMP`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

Subtable: profilesattributessubscriptions_email_marketing_suppressions

Column	Type	Description
`_kaivo_parent_id`	`STRING`	Foreign key referencing _kaivo_id in the parent table. Auto-generated by Kaivo.
`_kaivo_id`	`STRING`	Primary key that uniquely identifies the row. Auto-generated by Kaivo.
`reason`	`STRING`
`timestamp`	`TIMESTAMP`
`_kaivo_extracted_at`	`TIMESTAMP`	Timestamp that shows when the row was extracted. Auto-generated by Kaivo.

How the Klaviyo sync works

After the first load, Kaivo keeps your BigQuery warehouse up to date for you. Where Klaviyo supports it, each sync pulls only new and changed records so it stays fast; otherwise it refreshes the whole table. Every record keeps its original ID, so you won't get duplicate rows.

Frequently asked questions

How long does the initial sync take for Klaviyo?

It depends on how much history is in your Klaviyo account. Most initial syncs finish within minutes, while large accounts can take a few hours. After that, syncs only fetch new and changed records, so they're much faster.

Can I sync only some tables or columns?

Yes. You pick which tables to sync when you set up the connection and can change the selection later. Tables you don't select are never copied to your warehouse.

What happens when Klaviyo's schema changes?

New fields are never added automatically. You choose which fields to sync, so data you haven't selected (sensitive personal data, for example) never lands in your warehouse. When a new field appears, it becomes available for you to add. What happens to removed or renamed fields depends on a table's sync mode: full-refresh tables always match what's currently in Klaviyo, so dropped fields disappear, while incremental tables keep their existing columns and history, so an old field stays and newly added fields fill in over time.

Your data lives in your own Kaivo-managed BigQuery warehouse, so the most direct option is to delete or anonymise specific records right in BigQuery. If you delete data in Klaviyo instead, full-refresh tables drop it on the next sync, while incremental tables keep it, so you would remove the row in BigQuery or ask us to run a full refresh. To remove everything, delete the Klaviyo connector in Kaivo and all of its synced data is deleted with it.

Common use cases for Klaviyo data

Campaign performance

Use events and metrics to track opens, clicks, and conversions by campaign.

List and segment growth

Analyse profiles and lists to monitor subscriber growth and engagement.

Flows and automation

Report on automated flow events to see which sequences drive revenue.

Marketing and revenue together

Join Klaviyo events with order data in BigQuery to connect campaigns to sales.

Use Klaviyo data in your AI and BI tools

Once Klaviyo data lands in your Kaivo-managed BigQuery warehouse, you can explore it with AI tools or any BI tool that connects to BigQuery. Here's how the most common destinations work with Klaviyo data.

Claude

Use Kaivo's MCP server to give Claude secure, workspace-scoped access to your data. Setup guide →

Power BI

Microsoft's BI tool with a native BigQuery connector. Supports direct query and scheduled refresh. Setup guide →

Data Studio

Free Google BI tool with native BigQuery support. One-click connection to your Kaivo warehouse; great for SMB teams on Google Workspace. Setup guide →

Tableau

The premium analytics standard, with native BigQuery integration. Setup guide →

Google Sheets

Use Connected Sheets to query BigQuery directly from a spreadsheet, with no SQL. Setup guide →

Excel

Connect via Power Query's BigQuery connector. Setup guide →

Metabase

Open-source BI tool with strong BigQuery support. Setup guide →

See our pricing page for Klaviyo connector pricing and plan details.

Google Ads: Sync Google Ads to BigQuery.
Gmail: Sync Gmail to BigQuery.
Custobar: Sync Custobar to BigQuery.
Google Search Console: Sync Google Search Console to BigQuery.
HubSpot: Sync HubSpot to BigQuery.
Adform: Sync Adform to BigQuery.

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