Adobe Marketo Engage connector

Set up the Adobe Marketo Engage connector in Kaivo: authentication, configuration, the BigQuery tables it syncs, and answers to common questions.

Written By Lauri Raivio

Last updated About 1 hour ago

Kaivo is a fully managed data platform that syncs your Adobe Marketo Engage data into a Google BigQuery warehouse and keeps it up to date automatically. There is no pipeline to build and no infrastructure to run, so you can spend your time analysing your marketing and sales data instead of moving it.

What is the Adobe Marketo Engage connector

Sync your Marketo leads, campaigns, and activities into BigQuery with Kaivo to analyse marketing performance alongside the rest of your data.

Category	Marketing & Sales
Status	Generally available
Authentication	API key
Setup	Self-service

Getting started with the Adobe Marketo Engage connector

Sign up for Kaivo and create a workspace.
Connect your Adobe Marketo Engage account.
Choose which tables to sync.
Wait for the initial sync to finish.
Query your data in BigQuery or your favourite AI or BI tool.

Authenticating Adobe Marketo Engage

Authenticate with your Adobe Marketo Engage credentials. You provide:

Field	Description
Domain URL	Your Marketo Base URL (e.g., https://000-AAA-000.mktorest.com).
Client ID	Your Marketo developer application Client ID.
Client Secret	Your Marketo developer application Client Secret.

Configuring the Adobe Marketo Engage connector

When you set up the connector, you provide:

Field	Description
Start Date	Any data before this date will not be fetched.

Tables and columns synced from Adobe Marketo Engage

The streams and columns for this connector aren't listed automatically yet.

How the Adobe Marketo Engage sync works

After the first load, Kaivo keeps your BigQuery warehouse up to date for you. Where Adobe Marketo Engage supports it, each sync pulls only new and changed records so it stays fast; otherwise it refreshes the whole table. Every record keeps its original ID, so you won't get duplicate rows.

Frequently asked questions

How long does the initial sync take for Adobe Marketo Engage?

It depends on how much history is in your Adobe Marketo Engage account. Most initial syncs finish within minutes, while large accounts can take a few hours. After that, syncs only fetch new and changed records, so they're much faster.

Can I sync only some tables or columns?

Yes. You pick which tables to sync when you set up the connection and can change the selection later. Tables you don't select are never copied to your warehouse.

What happens when Adobe Marketo Engage's schema changes?

New fields are never added automatically. You choose which fields to sync, so data you haven't selected (sensitive personal data, for example) never lands in your warehouse. When a new field appears, it becomes available for you to add. What happens to removed or renamed fields depends on a table's sync mode: full-refresh tables always match what's currently in Adobe Marketo Engage, so dropped fields disappear, while incremental tables keep their existing columns and history, so an old field stays and newly added fields fill in over time.

Your data lives in your own Kaivo-managed BigQuery warehouse, so the most direct option is to delete or anonymise specific records right in BigQuery. If you delete data in Adobe Marketo Engage instead, full-refresh tables drop it on the next sync, while incremental tables keep it, so you would remove the row in BigQuery or ask us to run a full refresh. To remove everything, delete the Adobe Marketo Engage connector in Kaivo and all of its synced data is deleted with it.

Common use cases for Adobe Marketo Engage data

Campaign performance

Track campaigns and activities to measure engagement and conversion.

Lead funnel

Analyse leads and their activities to see how prospects move through the funnel.

Email engagement

Report on opens, clicks, and responses to find what drives results.

Marketing and sales together

Join Marketo data with your CRM in BigQuery to connect campaigns to pipeline.

Use Adobe Marketo Engage data in your AI and BI tools

Once Adobe Marketo Engage data lands in your Kaivo-managed BigQuery warehouse, you can explore it with AI tools or any BI tool that connects to BigQuery. Here's how the most common destinations work with Adobe Marketo Engage data.

Claude

Use Kaivo's MCP server to give Claude secure, workspace-scoped access to your data. Setup guide →

Power BI

Microsoft's BI tool with a native BigQuery connector. Supports direct query and scheduled refresh. Setup guide →

Data Studio

Free Google BI tool with native BigQuery support. One-click connection to your Kaivo warehouse; great for SMB teams on Google Workspace. Setup guide →

Tableau

The premium analytics standard, with native BigQuery integration. Setup guide →

Google Sheets

Use Connected Sheets to query BigQuery directly from a spreadsheet, with no SQL. Setup guide →

Excel

Connect via Power Query's BigQuery connector. Setup guide →

Metabase

Open-source BI tool with strong BigQuery support. Setup guide →

See our pricing page for Adobe Marketo Engage connector pricing and plan details.

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